- How McDonald's Acquisition Of Dynamic Yield Changes Recommendations
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2019
The technology will run in McDonald's outdoor digital drive-through menu displays a ...
- Google Chrome To Tell Users When Sites Try To Collect Data From Phones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 27, 2019
A new feature reportedly will tell Google Chrome smartphone users when sit ...
- IAB Tech Lab Tackles Changes To Browser Ad Targeting
Digital News Daily, Laurie Sullivan - Tuesday, March 26, 2019
Employees from a variety of brands, publishers and ad-tech companies will collabora ...
- BBC Pulls Podcasts From Google Apps, Cites Anticompetitive Behavior
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 27, 2019
Anticompetitive behavior really hasn't sunk into the minds of decision makers ...
- Google, McClatchy Launch Local News Experiment Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
The project will support new, digital-only local news publications across platforms ...
- Adobe Automates Bidding Performance, Google Becomes First Publisher Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 26, 2019
Adobe Advertising Cloud on Tuesday announced updates to its search capability th ...
- Google, Facebook Scammed For More Than $100 Million In Fake Invoices
Digital News Daily, Laurie Sullivan - Monday, March 25, 2019
An email phishing scheme led Google and Facebook to pay out abo ...
- Is In-App Advertising Safer For Brands?
Digital News Daily, Laurie Sullivan - Monday, March 25, 2019
Pervasive device IDs and the ability to segment based on location crea ...
- Where Marketers Plan To Put Their Search Budgets In 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 26, 2019
A WordStream poll analyzed where brands invest their ad budgets, from Goog ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 25, 2019
The huge number of search ads removed by Bing and Google demonstrat ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2019
A simple data glitch is just the beginning as companies push t ...
- Kantar Data Reveals Behavior Patterns Of Amazon, Google Smart Speaker Owners
Digital News Daily, Laurie Sullivan - Friday, March 22, 2019
Google Home owners are more likely to order takeout food and grocerie ...
- Pinterest Heads Into IPO With Former Walmart Ecommerce Lead
Performance Marketing Insider, Laurie Sullivan - Monday, March 25, 2019
As Pinterest execs prepare to take the company through an IPO, Jere ...
- Kenshoo, Omnicom Media Group Partnership To Support Search, Social, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 22, 2019
Kenshoo and Omnicom Media Group are partnering to develop research, campaign auditi ...
- Data Verification Company Picks Havas Industry Veteran For Americas President
Digital News Daily, Laurie Sullivan - Thursday, March 21, 2019
Warren Zenna, an industry veteran and former head of mobile for Hava ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult Task
Performance Marketing Insider, Laurie Sullivan - Friday, March 22, 2019
CMOs cite naming a product or a service rather than positioning a ...
- CMOs Looking For A 'Path To Better, Not Perfect'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 21, 2019
CMOs are slowing the "madness" of adopting marketing technology to focus ...
- Amazon To Push Video Ads Triggered By Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 21, 2019
The mobile video ads appear in response to search results in Amazon ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Thursday, March 21, 2019
Facebook built ecommerce capabilities into Instagram, which has been known as ...
- Google EU Fine Of $1.7 Billion Related To AdSense
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Google's AdSense for Search contracts with online publishers at times breached antitru ...
- LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 20, 2019
Lookalike audiences, audience templates and the addition of Bing search data ...
- 54% Would Uninstall Mobile Apps If They Collected Unrelated Data
Digital News Daily, Laurie Sullivan - Tuesday, March 19, 2019
Instagram's in-app checkout leaves questions about who owns the purchase data a ...
- An Hourly Bidding Algorithm Launches For Amazon Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 20, 2019
The hourly bidding algorithm is powered by an econometrics and machine-learning da ...
- Pinterest, Airbnb Offer Searchers Virtual Adventures
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 19, 2019
Experience-related searches are up around nature, stars and space travel, based ...
- Google Unveils Cloud Gaming Service Stadia, Powered On Same Network As Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 19, 2019
Google engineers built gaming platform Stadia on the same data center netwo ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sal ...
- Political Ads Convert 10 Times Better Than Run-Of-The-Mill Ads For Advertisers, Publishers, Study Shows
Digital News Daily, Laurie Sullivan - Monday, November 18, 2019
Political ads have a conversion rate 10 times higher and a click-throu ...
- Google's Algorithm Upsets Search Rankings
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 19, 2019
One of a brand's key investments is for websites to create long-te ...
- Three Pillars Of Western Union's Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2019
Western Union's partnership with Safaricom enables cross-border money transfers for the company ...
- OpenX To Move Identity Advertising, Marketing To Open Web
Digital News Daily, Laurie Sullivan - Friday, March 15, 2019
OpenX plans to introduce the first identity-based targeting platform in April th ...