- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...
- Amazon Changing Rules For Third-Party Sellers Worldwide, Germany Drops Probe
Digital News Daily, Laurie Sullivan - Friday, July 19, 2019
Germany agreed to drop a seven-month investigation into Amazon's merchant terms a ...
- Google Reportedly Paying $5 For Your Face Specs
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2019
Google bought George's face for $5. He's an engineer who is n ...
- Google Focuses On Niche Local Events To Gain More Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 19, 2019
Google sees local services as a path to peer-to-peer conversations to ga ...
- Microsoft Cites LinkedIn's Contribution During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2019
LinkedIn has been viewed as a stuffy B2B marketing platform, but wi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- Algolia Search Puts Focus On Speed, Personalization, Voice
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Algolia on Thursday released updates to its search technology with personalization, voi ...
- Amazon, Google Questioned By Congress About Manipulating Algorithms
Performance Marketing Insider, Laurie Sullivan - Thursday, July 18, 2019
Congressman David Cicilline questioned Google, Amazon, Apple and Facebook, with a foc ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platfo ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director ...
- Google's Political Ad Transparency Data Reportedly Fraught With Errors
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2019
Google doesn't always record political ads bought with its advertising tools, a ...
- Trump To Look Into Google-China Ties
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 16, 2019
On Tuesday, President Trump announced his administration will look into Google's ti ...
- How Many Changes Annually Does Google Make To Its Search Platform?
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2019
Google on Monday released the number of changes it made last ye ...
- Google Working On AI In China Has Billionaire Peter Thiel, Others Raising Major Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Theft of U.S. intellectual property in China is common, but it's ju ...
- Microsoft Changes Cortana To Integrate With Amazon Alexa
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 15, 2019
The Verge calls it a "relatively minor change. but it shows h ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2019
Thousands of apps in the U.S. Google Play Store still bypass permissio ...
- Changes To How Facebook Lets Users Opt Out Of Targeted Ads
Performance Marketing Insider, Laurie Sullivan - Monday, July 15, 2019
Facebook made two changes to its platform last week, to give mo ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 12, 2019
Big opportunities exist for brands to build loyalty during Amazon Prime Da ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives add ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...
- Most SMBs View Positive And Negative Reviews As Critical
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2019
An Uberall study of small business owners reveals how proprietors and markete ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available th ...
- Amazon, NHS Unveil Partnership That Relies On Alexa To Dole Out Medical Advice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
UK residents with Amazon Alexa can now search the National Health Servi ...
- Microsoft Advertising Announces Ad Customizers For All Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
Microsoft Advertising now offers an ad customizer, a feed-based technology that injec ...
- Apple Prime: Is It Time?
Digital News Daily, Laurie Sullivan - Tuesday, July 9, 2019
As revenue growth from Google and stand-alone services slows, Macquarie Capital analys ...
- Google It, Then Fact Check it
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2019
I sort of know how Jim Sterba feels -- the author w ...
- Signpost Raises $50M In Late-Stage Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 9, 2019
The new investment will enable Signpost to invest in growing its sal ...