IAB Forecasts Digital Ad Revenue To Reach $28.4 Billion In Q1

U.S. digital advertising revenue reached $28.4 billion in the first quarter of 2019 -- up 18% compared with the first quarter of 2018, according to the IAB Internet Advertising Revenue Report released Tuesday.

In findings published with the latest numbers, the IAB charts first-quarter revenue for 2015 at $13.2 billion, rising to $15.9 billion in 2016, and $19.4 billion in 2017.

The report was released by the IAB and prepared by PwC US.

“The continued growth of digital ad spend is a reflection of its ability to help brands and publishers reach consumers and build meaningful one-to-one relationships,” stated Sue Hogan, SVP of research and measurement at the IAB. "Digital marketing offers brands the scale and reach they need to grow, while also providing the data they need to optimize campaigns for efficiencies. These first-party insights allow for significant connections with consumers and long-term value for both.”



The first-quarter revenue estimates are based on a survey of the largest companies, which are then projected to the overall market based upon recent historical revenue market share.

The estimates are updated in connection with the more detailed analysis prepared for the IAB’s half-year and full-year reports.

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