- DMA Pushes Strong Data Guidelines As Info Overload Overwhelms Marketers
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 19, 2016
The Direct Marketing Association (DMA) this week at &THEN in Los Angel ...
- Advertisers Spent $5.8 Million On Cyber Monday Search Keyword Groups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Even the use of the term "Cyber Monday," which creates one ...
- Google Click-To-Message Search Ads Connect Kia With Mobile Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Kia's early success in click-to-message search text ads, which Google announced Monda ...
- Yahoo Finds Profit In Mobile, Social, Native, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2016
Yahoo, which expects to hand its advertising business to Verizon Communications soo ...
- A Google Guide To Supershoppers Searching For 'Cool Gifts'
SearchBlog, Laurie Sullivan - Wednesday, October 19, 2016
Who are the supershoppers, and how do marketers reach them? Customers ne ...
- Best Buy, Apple Take 'Share Of Voice'
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 18, 2016
Share of Voice measures the percentage of consumers who were exposed ...
- Searchers Will Begin Seeing Google, Other Branded Internet Addresses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 18, 2016
In late September, Google began publishing a new Web site using t ...
- LiveWorld Software Hands Off Chatbot Conversations To Humans
MediaDailyNews, Laurie Sullivan - Tuesday, October 18, 2016
Engineers at LiveWorld have developed a chat bot management tool for Facebo ...
- How Google, eBay, Reddit Gain Speedier Mobile Page Load Times From AMP
Mobile Insider, Laurie Sullivan - Tuesday, October 18, 2016
Google began including general Web search results in its Accelerated Mobile Pag ...
- Google Connects Web Messaging For Push Notifications Through Firebase
Mobile Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
Google on Monday introduced support for Web messaging across a variety ...
- eBay Collective Launches, Curates Images From Visual Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
eBay launched a site Monday it calls eBay Collective, which curates i ...
- Yahoo Loses Search Engine Partner, First Since Data Breach Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2016
A little-known search engine that focuses on user privacy has canceled i ...
- Gartner Predicts 30% Of Searches Without A Screen In 4 Years
SearchBlog, Laurie Sullivan - Tuesday, October 18, 2016
About 30% of searches will be done without a screen by 202 ...
- Clicks On Travel Paid-Search Ads Rose In Fall, Not Summer, 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 17, 2016
Don't rule out travel consumers as the industry moves into fall, especial ...
- How Much Will Digital Marketers Make In 2017?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Marketers will be expected to have search skills as well as knowled ...
- Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Google's shift toward mobile-first indexing, which the company hinted at last yea ...
- Search Educators, Chat Bots Or Otherwise
SearchBlog, Laurie Sullivan - Monday, October 17, 2016
Google, which launched Academy for Ads, and NetElixir, which launched Ask t ...
- Google To Regain MRC Accreditation For DoubleClick For Publishers Mobile Impressions
MediaDailyNews, Laurie Sullivan - Thursday, October 13, 2016
A filing from the Media Rating Council (MRC) surfaced on the W ...
- Google Search Trends Data Surges For Political Write-Ins
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2016
Google Trends data shows that American voters are not happy with eith ...
- Retail Advertisers Spent $1.44 Billion On U.S. Google Holiday Text Search Ads In 2015
SearchBlog, Laurie Sullivan - Friday, October 14, 2016
Target, Wal-Mart, and JC Penney in aggregate spent more than $33 milli ...
- Nearly Half Of Millennials Use Ad Blocking On Their Desktop
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 13, 2016
Two in three U.S. Millennials use an ad blocker on a deskt ...
- Intel Taps Real-Life Experience With Michael Phelps In Ad Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, October 12, 2016
Intel signed on Michael Phelps for its latest integrated marketing campaign, alo ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2016
Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Google Penguin 4 Lives In Real-Time -- Why Sites Didn't Recover
SearchBlog, Laurie Sullivan - Thursday, October 13, 2016
Gary Illyes, who works on ranking and various SEO policies and process ...
- Yahoo Patent Brings Online Ad Targeting To Billboards
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2016
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OO ...
- Video Voice Search Engine Identifies Keywords In Audio Clips
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2016
Two particle physicists seeking dark matter have made it possible to sear ...
- Google Acquires FameBit To Help Content Creators Find Perfect Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2016
Google has acquired FameBit, a technology platform that helps creators and bran ...
- Paid-Search Text Ads Outpace PLAs For Halloween
SearchBlog, Laurie Sullivan - Wednesday, October 12, 2016
Finding a Halloween costume for the kids seems like the least importa ...
- Google Popup Home Page Ads Remind You To Register To Vote
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 11, 2016
A pop-up ad on Google.com on desktop computers remind people to regist ...
- Trump, Clinton Tie In Searches During Second Debate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 11, 2016
Republican presidential nominee Donald Trump tied Hillary Clinton in Google debate search ...
