- Baidu Takes Revenue Hit, Points To New Search Advertising Law And Vetting Process
SearchBlog, Laurie Sullivan - Monday, October 31, 2016
Baidu's new "tougher vetting process" for advertisers buying paid-search advertisements running acro ...
- Direct Marketing Association Rebrands To Data & Marketing Association
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
The Direct Marketing Association (DMA) on Thursday announced that it will rebra ...
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Alphabet on Thursday reported a record $22.4 billion in sales for t ...
- Global Citizen Forgoes Search Opportunity, Capitalizes On Social
SearchBlog, Laurie Sullivan - Friday, October 28, 2016
'Tis the season to do good. One company in particular continues ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record Traffic
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Mobile devices will overtake desktop shopping visits to retail Web sites ...
- Google Voice Search Comparison Shops On Mobile, Creating Audio Ad Opportunity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Google has been testing a feature on mobile that allows consumers ...
- Conductor Wants To Help Marketers Make Sense Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
Despite all the access to data, marketers still struggle to see beyo ...
- iQuanti Creates Predictive Ranking Keyword Tool
SearchBlog, Laurie Sullivan - Thursday, October 27, 2016
The process allows brands to analyze each keyword to determine where t ...
- Qubit Machine Learning Identifies Lost Revenue
Data and Targeting Insider, Laurie Sullivan - Thursday, October 27, 2016
A London-based company has developed technology that tells marketers the revenue they' ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCE
MediaDailyNews, Laurie Sullivan - Wednesday, October 26, 2016
Roku will become the first streaming platform to enable syndicated measurement ...
- Google Acquires Eyefluence, Ramps Up Daydream VR Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
Google has acquired a startup called Eyefluence, known for its eye-tracking technolog ...
- Google Sees Lift From Maps Ads, Local Mobile Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
An increasing number of local searches on Google Maps are turning ...
- BloomReach Acquires Hippo, Creates Content Management Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
BloomReach took a leap into content management Wednesday, announcing the acquisition ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
SearchBlog, Laurie Sullivan - Wednesday, October 26, 2016
Thanksgiving Day store closures and an increasing number of mobile searches wi ...
- Bing Ads Reorganizes Workflow, Adds Intelligence To Recommend Bids, Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2016
Tailored recommendations based on goals, guidance through bid and budget estimates, a ...
- Google's Enhanced Ad Targeting Reignites Privacy Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2016
The latest controversy about Google's ad-targeting capabilities comes with a post fr ...
- Criteo Finally Introduces Predictive Search Platform For Google Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
Criteo introduced a search platform for Google Shopping Tuesday after months ...
- Microsoft Culture Change Takes 'Learn It Alls'
SearchBlog, Laurie Sullivan - Tuesday, October 25, 2016
Are consumers better off with Microsoft in the world? "Why does t ...
- IgnitionOne Puts Focus On Machine Learning, Data Science
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2016
Perhaps that's one reason for the realignment that shows up in t ...
- Bing, Search Find Growth Under CEO Nadella's Guidance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2016
Despite a slow and difficult climb for Microsoft, its search engine Bi ...
- Criteo New EVP Of Marketing Will Shorten Path To Innovation
SearchBlog, Laurie Sullivan - Monday, October 24, 2016
Smaller companies master innovation more often than large ones -- but wh ...
- Gating Content To Earn Leads
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 21, 2016
Have you ever considered gating your content to get leads? asks Ra ...
- Adobe Adds Data Visualization Tools, Making It More Intelligent
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Adobe began offering new features in its analytics platform Thursday to me ...
- Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2016
Google on Thursday introduced affiliate location extensions in AdWords to help manufacture ...
- Bing Search Online Radio Carousel Presents Opportunities For Advertisers
SearchBlog, Laurie Sullivan - Friday, October 21, 2016
The combination of search, paid search and radio brings an interesting ad-targeti ...
- More Research Shows How Search Influences More Than Sales
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 20, 2016
This time researchers took to Bing to determine whether Microsoft's search engi ...
- adMarketplace Partnerships Widen Search Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
adMarketplace announced on Wednesday the addition of several new partners to he ...
- Google Pulls Online, Offline Survey Data Into Analytics 360
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
Google has offered a survey product since 2012, but the latest versi ...
- eBay Adds Chatbot Search Assistant For Facebook Messenger
SearchBlog, Laurie Sullivan - Thursday, October 20, 2016
eBay now has a chatbot for mobile powered by artificial intelligence. ...
