- U.K. Retail Searches Rise 7% In First-Quarter 2017
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
The total number of searches on retail sites in the United Kingd ...
- WPP To Manage Paid Search For British Airways
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
WPP will now manage media planning, strategy and buying, creative services, soci ...
- Omnicom, WPP and Dentsu Aegis Increase Transparency In Reports
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
As the popularity of programmatic ad buying has skyrocketed in the pa ...
- Procter & Gamble Says Bye-Bye To Programmatic Partner AudienceScience
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 8, 2017
P&G has cut ties with AudienceScience and signed with Neustar as i ...
- Data Shows 5% Drop In Google Preferred YouTube Channel Advertisers In April
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
Ad intelligence platform MediaRadar wanted to see if the long list ...
- engage:BDR Moves Into Social To Connect Brands With Influencers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporti ...
- Microsoft, Samsung Call-Enabled Speaker Features Cortana, Skype
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
The Harmon Kardon speaker device allows users to make and receive hands-fr ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
A consortium of ad-tech companies that plan to make people-based targeting availab ...
- Warren Buffett Admits To Making A Mistake About Google
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 7, 2017
Buffett said Geico, a wholly owned subsidiary of Berkshire Hathaway, was ...
- eMarketer: 60M Americans To Use Virtual Assistants Once Monthly In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
Personal assistants will become the next phase of advertising and marketing f ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses ...
- Why? Artificial Intelligence To Provide An Explanation
SearchBlog, Laurie Sullivan - Monday, May 8, 2017
Transparency has become a major initiative across the online advertising industry ...
- YouTube CEO Susan Wojcicki Uses NewFronts To Apologize
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 5, 2017
YouTube has been working around the clock to make sure brand a ...
- FADEL Enters Advertising Space, Automates Digital Asset Distribution Rights
MediaDailyNews, Laurie Sullivan - Thursday, May 4, 2017
The subscription-based Rights Cloud platform is based on the number of digit ...
- Cars.com Spins Off From Parent TEGNA, Finds Independence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2017
Developers are building machine learning and predictive analysis technology into products usi ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
SearchBlog, Laurie Sullivan - Friday, May 5, 2017
LXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multip ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
MediaDailyNews, Laurie Sullivan - Wednesday, May 3, 2017
Only 27% of media buyers and planners say "with confidence" that th ...
- Facebook, Microsoft, Amazon, Apple Among Highest-Paid Summer Tech Interns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 3, 2017
Interns at some of the top tech companies in the United Stat ...
- Search: Facebook Moves From Friends To Community
SearchBlog, Laurie Sullivan - Thursday, May 4, 2017
As Facebook's focus turns to building a community, what does that me ...
- Apple Has More Cash Than Amazon, Alphabet, Microsoft Combined
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 3, 2017
Apple might have reported sluggish sales for its iPhone, but when ...
- Facebook Denies Targeting Youths Based On Emotional State
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 3, 2017
Facebook has denied targeting users as young as 14 years old w ...
- Amazon Missing From Zenith Top 30 Global Media Owners 2017 List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 2, 2017
Google and Facebook combined accounted for 20% of global advertising across a ...
- Search's Future Depends On Computer Vision, Artificial Intelligence
SearchBlog, Laurie Sullivan - Wednesday, May 3, 2017
In computer vision, the machine sees a series of numbers rather th ...
- Marchex Speech Analytics Digs Into Call Data, Providing 'Training Data' For Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The main purpose of the Marchex Speech Analytics platform that recently launch ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The report analyzes success and failure by vertical and provides advice ...
- Google Intros Similar Audiences For Search, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The announcement was made with beta customers Fiat Chrysler Automobiles, John Deer ...
- IAC's HomeAdvisor And Angie's List Merge Under ANGI Homeservices
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The two brands will continue to operate autonomously under one publicly trad ...
- The End Of Advertising
SearchBlog, Laurie Sullivan - Tuesday, May 2, 2017
A Forrester report released Tuesday estimates advertisers wasted $7.4 billion on poor-quali ...
- The Halo Effect: Marketers Stuck In Last-Click Attribution
SearchBlog, Laurie Sullivan - Monday, May 1, 2017
At last week's MediaPost Search Insider Summit, a panel of search exper ...
- Hertz Ties Search To Mobile Proximity Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Companies like Hertz are very close to understanding what drives purchases fr ...