- Etsy Adds Web Site Building Tool To Toolbox
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 6, 2016
Etsy has added a new tool to its toolbox helping merchants bui ...
- GroupM Brings Programmatic To Old School Media
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 6, 2016
GroupM, known for its expertise in search advertising services, sees a futu ...
- Lycos, Yahoo Extend Search Deal In India
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 6, 2016
Lycos on Wednesday said it extended a search advertising deal with Yah ...
- Self-Perception May Be Stronger Than Relevance When Targeting Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2016
Advertisements targeted based on an individual's online behavior are effective, but t ...
- Mobile App Performance Gains Attribution For Paid, Organic Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2016
In a move to strengthen attribution for mobile devices, Searchmetrics Tuesday launch ...
- eBay Enterprise Marketing Rebrands As Pepperjam
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2016
eBay Enterprise Marketing Solutions rebrands Wednesday operating under the name Pepperjam, resurrecti ...
- Native To Drive $53 Billion In Ad Spend, 62% Of All Mobile Display Advertising
SearchBlog, Laurie Sullivan - Wednesday, April 6, 2016
Some 83% of advertisements running on Facebook's Audience Network are native, wi ...
- Link Building Report Identifies Budgets, Billing Models
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 5, 2016
Moz released a link-building report Tuesday in an effort to bring mo ...
- Reminders Come To Google Calendar In Gmail
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 5, 2016
Google will launch this week a feature called Reminders in Google Calenda ...
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...
- AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 4, 2016
Small and medium-size businesses struggling to find their return on investments usi ...
- Major Gap Exists Between Campaign Execution, Attribution, Performance, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2016
Marketers still struggle with deciphering marketing signals and campaigns across channels. ...
- If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce Sites
SearchBlog, Laurie Sullivan - Tuesday, April 5, 2016
Amazon this week said that it is moving its Prime Now one-to-t ...
- How To Avoid Common AMP-Page Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 4, 2016
Sebastian Benz published a list of steps that marketers should take ...
- What HTTP/2 Does For Site, Web Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 4, 2016
The effect of HTTPS in search is subtle, similar to a "tie-breaker ...
- $85 Million Patent Victory Against Google Overturned
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 4, 2016
Google appealed a ruling won by SimpleAir, and on Friday a three-jud ...
- How To Bring A Human-Like Experience To The Brand
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 25, 2016
If consumers don't feel as if they are interacting with a bra ...
- Microsoft Announces Tracker For Edge Browser
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 4, 2016
Microsoft on Monday announced a new issue tracker for Edge that will all ...
- If Microsoft Helps Finance Yahoo, Data Will Drive Better Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2016
Microsoft Program Manager Jacob Rossi took to Twitter to deny that t ...
- Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2016
Since Google eliminated text ads down the right rail of the sear ...
- Google, FremantleMedia Partnership Expands Live Voting Via Search
SearchBlog, Laurie Sullivan - Monday, April 4, 2016
Google will give fans watching some of the biggest entertainment shows acro ...
- Google Sends Data Message To Brands Buying Programmatic Media
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 1, 2016
Understand the data, work with creative agencies, and drive a collaborative campai ...
- Google Dorking Gives Fodder To Hack Dam Computer
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 1, 2016
Google dorking, an advanced way to search on Google's search engine, ga ...
- Microsoft Building Chat Bot Network Powered By Cortana, Bing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2016
Microsoft is packaging Cortana's smarts with Bing's technology to create a develop ...
- Paid Search Driving Traffic To Retail Sites; U.S. Not The Goldmine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2016
Nearly two in every 100 visits to online shopping sites globally arri ...
- Google Backpedals After Gmail Prank Backfires And Other Crazy Brand Messages
SearchBlog, Laurie Sullivan - Friday, April 1, 2016
"Well, it looks like we pranked ourselves this year," wrote Victor-bogdan Anchidi ...
- Invoca Secures $30 Million To Reduce Wasted Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Invoca on Wednesday announced a $30 million Series D funding round, bringi ...
- Google Brings Auto Showroom To Mobile With New Search Ad Format
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Google on Wednesday made a new mobile ad format available to a ...
- Google, Microsoft In Search Of Their Voice
SearchBlog, Laurie Sullivan - Thursday, March 31, 2016
Google and Microsoft are banking on voice technology, each with their o ...
- Less Than One In 10 Gamers Block Arkadium-Targeted Ads In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 30, 2016
Fixing the ad-blocking crisis is proving more difficult than previously thought, especial ...
