- How To Use UTM Tagging
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 18, 2014
Urchin Tracking Module (UTM) tagging -- pieces of code that marketers attach ...
- Baidu Invests In Uber
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 18, 2014
Chinese search giant Baidu has confirmed an investment in Uber. The company's mobile sear ...
- Ecommerce Efforts Derailed By Antiquated Ordering Systems
Data and Targeting Insider, Laurie Sullivan - Thursday, December 18, 2014
Many ecommerce systems don't work properly, making online commerce challenging for consumer ...
- Yahoo Positions Gemini For Mobile-First Future Focused On Personalization, Wearable Tech
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 17, 2014
Berg Insight estimates shipments of connected wearable devices will reach 19 milli ...
- comScore Reports $42.5 Billion Spent Online So Far During Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 17, 2014
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from deskt ...
- Voice Search, Deep Learning Advances From Baidu Led By Former Googler
SearchBlog, Laurie Sullivan - Thursday, December 18, 2014
Baidu has revealed the first results of a test to improve spee ...
- Searchers Live In The Moment
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 17, 2014
Google released its Year in Search list this week. The data sho ...
- Google, Verizon Enter Into Patent Deal
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 17, 2014
Google and Verizon Communications have entered into a long-term patent cross-license agreeme ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- Cross-Channel Campaigns Remain Challenging For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Despite the need for multiplatform campaigns as consumer habits change, only 2 ...
- Meet The Mobile App Install Addict
SearchBlog, Laurie Sullivan - Wednesday, December 17, 2014
Mobile app "Install Addicts" -- consumers who download more than 17 ap ...
- IDG TechNetwork Expands Programmatic Media Buying Into China
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2014
The IDG TechNetwork has expanded its global online advertising network into Chin ...
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 15, 2014
Facebook's advertising platform was not greatly impacted by dropping Bing because t ...
- When The Buy Button Lands On Bing, Google, Yahoo Search Engines
SearchBlog, Laurie Sullivan - Tuesday, December 16, 2014
Google has become the latest company to explore the "buy" button ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...
- Google To Close Engineering Office In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Following Google's move to close Google News in Spain, the tech gia ...
- Facebook Takes On Search, Abandons Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 14, 2014
Days after Facebook announced an update to Graph Search, reports have beg ...
- YouTube U.S. Viewers Await Features Allowing Them To View Videos Offline, Measure Ad Performance
SearchBlog, Laurie Sullivan - Monday, December 15, 2014
Search the phrase "video marketing" on Google, and query pages of YouTu ...
- Google Pulls Amazon App With Hidden App Store
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 12, 2014
Google removed the official Amazon app from the Google PlayStore after Amaz ...
- AdWords Editor Features Explained
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 12, 2014
Google, Bing and Yahoo say they are working to make search engi ...
- How To Bring Expectations Into Reality
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 12, 2014
Rand Fishkin explains how to set expectations in search engine optimization campaig ...
- Google To Close News Service In Spain
MediaDailyNews, Laurie Sullivan - Thursday, December 11, 2014
Google will shutter Google News in Spain, based on new legislation th ...
- Adobe Acquires Stock Photo Site Fotolia For About $800 Million
MediaDailyNews, Laurie Sullivan - Thursday, December 11, 2014
Adobe Systems announced in its fourth-quarter earnings report Thursday plans to plu ...
- Sears Hometown, Outlet Stores Boost In-Store Sales Through Showrooming, Local, Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
A mobile search strategy for local stores has become more important ...
- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
Several former Microsoft executives at startup Parllay will roll out technology th ...
- Engineers Become 'The Pretty Girl At The Ball'
SearchBlog, Laurie Sullivan - Friday, December 12, 2014
Apparently these days it has become difficult to find qualified engineering ...
- YouAppi Builds Mobile Predictive Technology To Find Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 10, 2014
Many times mobile apps are dead in the water even before consume ...
- Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 10, 2014
The time consumers spend on a Web site does not always determi ...
- Cross-Device Holiday Shoppers Are Four Times More Likely To Be Female
SearchBlog, Laurie Sullivan - Thursday, December 11, 2014
Starting a search on one device and completing it on another continu ...
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
MediaDailyNews, Laurie Sullivan - Wednesday, December 10, 2014
On the heels of this week's big agency forecast updates, ad mark ...