- Search Marketers Troubled Over Measuring Social and Mobile ROI
SearchBlog, Laurie Sullivan - Tuesday, February 4, 2014
Marketers continue to struggle with measuring their return on investment in ...
- OK Glass, Games To Inspire Developers
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Google has released several "mini" games for Glass that allow the wear ...
- Amazon Ranks Top 20 Most Romantic U.S. Cities By Sales Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Looking for a little romance? Amazon compiled a list of the mo ...
- Asia-Pacific Consumers To Spend More Online Than North American In 2014
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Worldwide business-to-consumer (B2C) ecommerce sales will rise 20.1% to reach $1.500 trilli ...
- Links SEOs Need To Discard
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Marketers that are building links today may want to consider it ...
- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- Vroom: Edmunds Analyzes Ads That Resonate With Super Bowl Fans
SearchBlog, Laurie Sullivan - Monday, February 3, 2014
Automakers battled it out during the Super Bowl at a cost ...
- Building Characters To Fit Personas For Ad Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
For years I thought about building personas to fit marketing audience segment ...
- Mobile App Developers Aiding NSA Snooping
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
A recent report identified that Android apps leak user information like locatio ...
- Yahoo Experiences Another Email Security Breach
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
Another day, another mail breach. Yahoo detected a mass attack on i ...
- Microsoft Could Name Satya Nadella CEO
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 31, 2014
Rumors swirling late Thursday put Satya Nadella in the CEO chair ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Magnetic Opens UK Office, Plans Further Expansion In Europe, Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2014
Magnetic has opened its first international office in London and appointed Lu ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- A Different Take On Yahoo Search Revenue Rising
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
Yahoo’s core display ad revenue fell 6% year-on-year to $591 million, t ...
- PCs Still Own Majority Of Search Dollars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
A paid-search study from Kenshoo found that in Q4 2013, clicks ro ...
- Heinz Releases $4M Super Bowl Ad On YouTube
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
H.J. Heinz Co. has released on YouTube what the Pittsburgh Post-Gazette repor ...
- Where Does Personalization End And Discrimination Begin?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
Does the more knowledge you collect about customers create the potential ...
- Google Sells Motorola Handset Division To Lenovo
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has signed an agreement to sell its Motorola handset division ...
- Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game
Online Video Daily, Laurie Sullivan - Wednesday, January 29, 2014
Super Bowl ads released on YouTube prior to the game drove 3 ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- Android Supports 781.2M Shipped Smartphones In 2013, Per Report
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
Global smartphone shipments increased 41% to 990 million units in 2013 compar ...
- Fake Clicks To Cost Marketers $11.6 Billion
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 29, 2014
It's a little unsettling to read that marketers expect to waste $11 ...
- PLA Cost Per Click Rises; ROI Remains Stable
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
The cost per click (CPC) rose for text and product listing ad ...
- Doritos Shows Creativity Gets Marketers To The Super Bowl
SearchBlog, Laurie Sullivan - Wednesday, January 29, 2014
This year it takes more than athletic abilities to end up ...
- The Best Biggest Strategies, Per Google
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
AdWords gurus hosted a Hangout to discuss different bidding strategies that markete ...
- Samsung, Google Sign Patent Agreement
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
Samsung has signed a patent agreement with Google to share technologies. ...
- Microsoft, Google, Facebook Win NSA Data Collection Decision
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
It appears that Microsoft, Google, Facebook, Apple and other tech firms that are fighting for t ...
