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Where Does Personalization End And Discrimination Begin?

Does the more knowledge you collect about customers create the potential to discriminate? Michael Schrage thinks it does. He wrote a piece on how to tell where value-added personalization ends and discrimination begins. He explains the dangers of big data challenges marketers will likely see in the future, as the industry moves from focusing on the technical issues to becoming transparently fair.

Read the whole story at Harvard Business Review »

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