- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- Piecing Together Mobile Analytics Still Too Complicated For Most Brands
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Marketers continue to struggle with mobile analytics. While many brands already ha ...
- Search Marketers Need A Mobile Wake-Up Call
SearchBlog, Laurie Sullivan - Wednesday, August 21, 2013
Just because someone owns a smartphone doesn't mean they use it ...
- How To Increase Quality Scores
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 20, 2013
Elisa Gabbert tells us how to increase quality scores by expanding ...
- How To Approach Differences In Search Opinions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 20, 2013
Clients, whether internal or external, and search marketing experts don't always s ...
- Google Maps Adds Waze Traffic Reports
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 20, 2013
Google Maps incorporated iOS and Android versions into real-time traffic reports fr ...
- Twitter Hacked In The Name Of Islam
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 20, 2013
A Mauritania hacker gained access to Twitter login details, which he publish ...
- Scanbuy Licenses Microsoft Tag Technology
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Scanbuy has entered into a long-term exclusive license agreement with Microsoft f ...
- Groupon Launches Global DIY Affiliate Platform
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Groupon opened its affiliate marketing program globally Monday, launching the Groupon Partn ...
- Google Makes TrueView Ad Format Available In Video Games
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google is making its TrueView advertising format available globally to video ga ...
- The Dark Side Of Social Sharing
SearchBlog, Laurie Sullivan - Tuesday, August 20, 2013
Social might present challenges for search marketers, but the signals in consumer ...
- Google Services Interrupted Friday
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
How many clicks did your paid-search ads miss when Google's search engi ...
- Bing: Calling All Photographers
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
Bing kicked off a contest Monday in partnership with the Discovery chann ...
- What Trends Are You Missing?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
Jayson DeMers describes the most common content marketing mistakes and how ...
- Twitter Hires Google Entertainment Exec
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
Twitter has hired Jennifer Prince, former Google head of media and entertainme ...
- Overlooked Google Enhanced Campaign Tasks
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
Andrew Beckman gives us a rundown of what clients have experienced wi ...
- The Social Data Behind Behavior
Data and Targeting Insider, Laurie Sullivan - Monday, August 19, 2013
Some might think Matt Wallaert is a software engineer, but he's actual ...
- PCH Launches Affiliate Program To Support Performance Marketing
Online Media Daily, Laurie Sullivan - Monday, August 19, 2013
Publishers Clearing House on Monday launches a marketing and affiliate program th ...
- Google Blocks Win Mobile YouTube App For Windows
Online Media Daily, Laurie Sullivan - Friday, August 16, 2013
Microsoft recently re-released its YouTube app for Windows mobile phones only ...
- What Back-To-School Trends Tell Us About Holiday Shopping
SearchBlog, Laurie Sullivan - Monday, August 19, 2013
Search terms should reflect what consumers want and how they think abo ...
- Rethinking Content Marketing
SearchBlog, Laurie Sullivan - Friday, August 16, 2013
Have you seen a rainbow eucalyptus tree? They look as if someo ...
- How Do Tech Billionaires Spend Their Money?
SearchBlog, Laurie Sullivan - Thursday, August 15, 2013
How does a billionaire with a net worth of $8.2 billion spe ...
- How Voice Search Gives Any Brand A Direct Connection With Consumers
SearchBlog, Laurie Sullivan - Wednesday, August 14, 2013
Click-to-call is one of the most convenient features on the Web, especial ...
- Taco Bell's Social Spectacular
SearchBlog, Laurie Sullivan - Tuesday, August 13, 2013
Taco Bell recently announced that it will release the next Doritos Loc ...
- More Like This
SearchBlog, Laurie Sullivan - Monday, August 12, 2013
Do you ever find yourself browsing through one of your favorite reta ...
- Orapup: How Video Sold $1 Million In Merchandise Before Going Into Production
SearchBlog, Laurie Sullivan - Friday, August 9, 2013
Video sites like YouTube have become invaluable tools to help visually instru ...
- Mobile Self-Service Customer Satisfaction Increasing Demand
Online Media Daily, Laurie Sullivan - Thursday, August 8, 2013
Improving customer satisfaction means fostering online services that allow consumers to he ...
- Pricing Engine Tools: One Brand Ad Serves Numerous Social Sites
Online Media Daily, Laurie Sullivan - Thursday, August 8, 2013
With an onslaught of possibilities to display ads online, marketers find nirva ...
- The Social Networks Where CEOs Roam
SearchBlog, Laurie Sullivan - Thursday, August 8, 2013
Sixty-eight percent of CEOs have no presence on any social network su ...
- Google's In-Depth Content For Broad Topics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 7, 2013
Sometimes when searching on google.com for a broad topic, the searcher wan ...