Jayson DeMers describes the most common content marketing mistakes and how to fix them. Missing trends and the data supporting them provides compelling insight to support a content marketing strategy.
It's easy to forget that a drop in Web site traffic makes it obvious the content doesn't speak to the correct audience. Consumers come to your site for specific reasons. Understanding the site's
audience helps content writers structure topics, and create compelling data and graphics that set the tone and help consumers accomplish the task. Read the article here
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