MediaPost Publications - Author: Laurie Sullivan

LAURIE SULLIVAN
Editor, MediaPost

Contact MediaPost Editorial

Google Rebuilds DoubleClick Search
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Google DoubleClick plans to roll out the next version of its sear ...
AT&T Hackathon Invites LA Companies To Cross-Innovate
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
AT&T Interactive wants to create a tech community in Los Angeles th ...
Small Business Owners Still Don't Get Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, March 23, 2011
Search marketing, an intent-driven approach driving the highest returns, should come ...
Glitch In Google Places
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 22, 2011
Google has slowly been working out some of the bugs in i ...
How To Use Competitive Research
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2011
It's all in the data. Benjamin Estes believes competitive research can identi ...
eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
Where Do Your SEO Clients Really Rank In SERPs?
SearchBlog, Laurie Sullivan - Tuesday, March 22, 2011
Apparently it has become a problem for companies to accurately determine throu ...
How To Budget Campaign Structures
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 21, 2011
Pamela Lund tells us how to properly structure AdWords and adCenter campaig ...
Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio
Online Media Daily, Laurie Sullivan - Monday, March 21, 2011
Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better De ...
Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
Studies: Mobile Search Heats Up As Screens Get Larger
SearchBlog, Laurie Sullivan - Monday, March 21, 2011
As mobile search continues its rapid growth, it has transformed the wa ...
PageRank, Oldest And Latest Patents
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 21, 2011
Bill Slawski points us to a new patent on PageRank issued ...
50 Writers Accuse Baidu Of Stealing
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 21, 2011
Fifty Chinese writers accuse China's search engine Baidu of copyright infringement, calli ...
Linkbuilding For Small Businesses
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
Small businesses need link building tips, too. Here are some from Justili ...
SEO Is Ongoing
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
There's always something that can be done to improve a Web si ...
Complexities Of Google Site Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
Aaron Wall tells us how he believes Google destroyed site search. F ...
Five Top Unanswered SEO Questions Answered
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
Aaron Wheeler and Cyrus Shepard provide solutions to the five most comm ...
Google DoubleClick Integrates Real-Time Bidding For In-Stream Video
Online Media Daily, Laurie Sullivan - Thursday, March 17, 2011
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing ...
LivingSocial Matches $5 Donations
Raw, Laurie Sullivan - Friday, March 18, 2011
Daily deals site LivingSocial said it will match every $5 donation
Search + Display + Attribution Modeling = Transparency
SearchBlog, Laurie Sullivan - Friday, March 18, 2011
Magnetic, which relies on search data to retarget display ads, has sign ...
Social Media's Influence On SEO
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
If social media influences SEO, what metrics should marketers monitor? Well, that ...
WPP's Compete Builds Media Planning Tool For Online, TV, Mobile
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Many marketers don't understand how to plan and optimize integrated campaigns acro ...
Complaints Via Search Can Be A Good Thing
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Negatively motivated search behavior can help brands cozy up to consumers. That ...
Interest-Based Ad Targeting, Meet Intent
SearchBlog, Laurie Sullivan - Thursday, March 17, 2011
Social is poised to join search as the top two successful med ...
Will Hollywood's Heavy Fist Censor Search Results?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 16, 2011
Danny Goodwin tells us Congress will debate whether it can force sear ...
SEO Found Liable For Counterfeit Sales By Client Retailer
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 16, 2011
A federal court found Bright Builders, a SEO marketing and Web hosti ...
Hooking Links With Great Content
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
Glenn provides details on climbing organic rankings through links. He points ...
Linking White Hats
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 18, 2011
Ah, scaling white hat link building remains a topic on the min ...
Behavioral Targeting For Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2011
Think of Facebook's Sponsored Stories, which debuted in January, as a n ...
SXSW, Or NXNE, Amex Teams With Foursquare To Put Emphasis On 'Express' Wherever You Are In America
Online Media Daily, Laurie Sullivan - Tuesday, March 15, 2011
In what could be a breakthrough in digital, location-based marketing, American Expre ...