- OMMA Global: Discussing The Perks Of Targeting
SearchBlog, Laurie Sullivan - Friday, March 19, 2010
Is search also behavioral targeting? Why are advertisers spending so much effo ...
- Trada Raises VC Bundle
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2010
Startup Trada, which helps small-and-medium size businesses improve the performance of the ...
- YouTube, Viacom Set To Unseal Lawsuit Documents
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2010
YouTube and Viacom plan to release previously sealed documents in a copyrig ...
- Identifying Failing Paid Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2010
Alex Cohen provides a long list of techniques to help provide directi ...
- Illustrating Google's Matt Cutts Interview
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2010
For those who didn't have the patience to make it all t ...
- Making Social Media Connections, Budgets and ROI
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
Technology has historically pushed people away from each other, isolated them, a ...
- Have We Reached The Year Of Mobile, Yet?
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
The advertising industry must stop thinking about what year will become t ...
- Paid-Search Ads Cheap Tool To Test Campaign Message
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
When U.S. Cellular needed a way to test the message for ...
- Pepsi's Refresh Project: Many Benefits, A Few Potential Pitfalls
SearchBlog, Laurie Sullivan - Thursday, March 18, 2010
Some believe Pepsi's Refresh project has shifted the conversation between marketers a ...
- BT: We're Not Perfect
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
Although a bit complicated, it's not really rocket science, though companies li ...
- BT: Don't Freak People Out
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
The push that enabled online ad targeting to thrive: the massive explosi ...
- BT: Don't Freak People Out
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
The push that enabled online ad targeting to thrive: the massive explosi ...
- Online Advertising Held To Higher Standards
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
"We need to make sure [the online BT ad industry] isn't he ...
- Data Transparency Needed In BT
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
Alan Chapell, President, Chapell & Associates, moderating the panel Targeting Your Customersâ€͐ ...
- AOL, Out Of Your Mind
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
Put anything you heard about AOL during the last few years o ...
- Display Ads Will Support Social Tools
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
Talking about social tools in display advertising, Neal Mohan, VP, Product Managemen ...
- Display Ads Will Support Social Tools
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
Talking about social tools in display advertising, Neal Mohan, VP, Product Managemen ...
- Google's Neal Mohan Opens OMMA Global
Show Daily, Laurie Sullivan - Thursday, March 18, 2010
Neal Mohan, VP, Product Management, Google, opened the OMMA Global conference to ...
- How To Use Canonical Tags
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 17, 2010
Matthew Diehl believes knowing how to implement canonical tags on Web sit ...
- Dear Google, Maps Is A Mess
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 17, 2010
Michael Blumenthal has identified a big problem in Google Maps that's hurti ...
- Google, Microsoft, Yahoo Granted Similar Patents
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 17, 2010
Three patents granted Tuesday to Google, Microsoft and Yahoo describe how ea ...
- What Nielsen's Data Deal With EXelate Really Means
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 17, 2010
I've learned to sit in the middle of a crowded, noisy conferen ...
- PCH Unveils Sweepstakes Social Media Service For All
Online Media Daily, Laurie Sullivan - Wednesday, March 17, 2010
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets a ...
- Hidden Search Gems In Geo-Tagging
SearchBlog, Laurie Sullivan - Wednesday, March 17, 2010
The Internet is shifting. Search has become more than a tool. A ...
- Insights: Laura Lang, CEO, Razorfish/Digitas Group
Show Daily, Laurie Sullivan - Wednesday, March 17, 2010
Technology historically pushed people away from each other, isolated them, allowed th ...
- Pepsi: Interesting Comments During Q&A
Show Daily, Laurie Sullivan - Wednesday, March 17, 2010
The Pepsi refresh campaign turns the adversarial relationship between brand and consume ...
- Pepsi's Refresh Campaign
Show Daily, Laurie Sullivan - Wednesday, March 17, 2010
With no broadcast media in December, Pepsi closed the submission period f ...
- Pepsi
Show Daily, Laurie Sullivan - Wednesday, March 17, 2010
Andrew Katz, senior brand manger that refreshes the world, Pepsi-Cola Marketing, to ...
- Mobile Ad Challenges Come From Within
Show Daily, Laurie Sullivan - Wednesday, March 17, 2010
Are we making it too complex for marketers to adopt mobile advertisin ...
- Mobile Creates New Cash Funnel, Cash Cow
Show Daily, Laurie Sullivan - Wednesday, March 17, 2010
Mobile will prompt marketers to accelerate adoption of local search, display a ...