- Understanding Human Nature Through Data Makes Marketers Better Brand Advocates
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 20, 2013
Data will make behavior, rather than intent or interest, more important ...
- WPP's Compete Shifts Search Focus From Intent To Behavior
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Compete, a Kantar Media company, has introduced Ascend, a tool that optimiz ...
- Facebook Builds Search-Related Patent Portfolio
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
The U.S. Patent and Trademark Office recently granted Facebook a patent f ...
- Adobe Finds Profit In Tweets Via Twitter API
SearchBlog, Laurie Sullivan - Wednesday, February 20, 2013
Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digita ...
- Paid Search: What To Do After Day 14
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
Andrew Lolk takes us through the process of optimizing campaigns after t ...
- International SEO And The Hreflang Tag
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
The hreflang attribute helps search engines serve content in the correct langua ...
- Alibaba Launches Search Engine
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
Alibaba Group's Alibaba Cloud Computing, AliCloud, introduced the search engine, s.aliyun.com ...
- Kevin Rose Speaks With NationBuilder Founder
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 19, 2013
For those wondering what happened to Digg and Revision3 founder Kevin Ros ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- Search Marketers Begin Optimizing For Mobile NFC Apps
SearchBlog, Laurie Sullivan - Tuesday, February 19, 2013
Search marketers need to consider optimizing landing pages for near field communication-enabl ...
- Google Moves To Brick And Mortar
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
Would you buy a Chromebook from a physical Google retail store? N ...
- How Branded Content Continues To Change
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
The ways that people consume and share digital content are dramatically differe ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- The Concept Of Programmatic Buying
Around the Net in Search Marketing, Laurie Sullivan - Sunday, February 17, 2013
Google has been running a series of interviews based on programmatic buying. T ...
- Brands: Beware Of Ad Networks Supporting Pirated Content Sites
Online Media Daily, Laurie Sullivan - Friday, February 15, 2013
Advertising networks need to do a better job of protecting brands li ...
- Study Reveals How Marketers Should View Access To Data
SearchBlog, Laurie Sullivan - Monday, February 18, 2013
Some 46% of marketers participating in the 2013 MarketingSherpa Marketing Analytics Benchma ...
- The Data Google, Apple Pass Along To Others
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 15, 2013
An Australian software developer said Google provided him with personal information li ...
- The Psychology of Sharing
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 15, 2013
Social media dictates behavior, according to Andy Betts. He provides three exampl ...
- Valentine's Day Searches
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 15, 2013
What were the top searches on Valentine’s Day? Search provides insight into inten ...
- Facebook Ads Cheat Sheet
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 15, 2013
Melissa Garza put together a cheat sheet describing Facebook ads, along wi ...
- Scaling Content: Marketers Must Adapt To Ecommerce, MCommerce Shifts
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
Smartphones and tablets now drive one out of every three minutes spe ...
- Mobile Web Sites Take Bigger Commerce Share
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
One out of every five visits to ecommerce Web sites now com ...
- SEMPO L.A. Panel Explores Facebook Retargeting
SearchBlog, Laurie Sullivan - Friday, February 15, 2013
Facebook opened Exchange in September. Why is there so much buzz? Sear ...
- Google's New Tokyo Recording Studio
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 14, 2013
Google's investment in original content has led the company into Asia wi ...
- Data: The Cost Of Mobile Technological Advancement
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 14, 2013
Have you read iTunes, Microsoft Windows 8 or Google service Terms and Conditio ...
- Happy Valentine's Day Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 14, 2013
Young adults in search of a Valentine may want to download ...
- Microsoft's Windows 8 Tablet Ads Touch Up Brand Recall
Online Media Daily, Laurie Sullivan - Wednesday, February 13, 2013
Microsoft worked with four advertising agencies to make touch part of t ...
- Ad Collision Costs $200,000 On $1 Million Ad Buy
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
Fraud and ad collision continue to plague the online advertising industry. Mo ...
- How Many Search Agencies Will Go Through An IPO In 2013?
SearchBlog, Laurie Sullivan - Thursday, February 14, 2013
Marketers supporting the online ad industry -- including search -- will s ...
- SEO: Google Changes Based On Unnatural Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 13, 2013
Cyrus Shepard explains how to future-proof links from penalties while delivering bett ...