- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...
- Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2014
Amazon's Twitch landed on Google Chromecast to make watching content on televisi ...
- Google Reports Government Data Requests Rising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2014
Demand for information from Google and YouTube from United States authorities ro ...
- Search Data In Mobile Apps Shows Unmet Demand
SearchBlog, Laurie Sullivan - Wednesday, September 17, 2014
Marketers need to begin looking at data differently. I can't say ...
- California Issues Driverless Car Permits To Google, Mercedes-Benz, Volkswagen
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 16, 2014
The California Department of Motor Vehicles is issuing permits to Google, Mercedes-Ben ...
- Google Initially Rolls Out $105 Smartphone In India
Mobile Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Attempting to make the latest smartphone technology affordable to the masses, Goog ...
- Orabrush Becomes YouTube Marketing Machine For Katherine Heigl's JustOne
Online Video Daily, Laurie Sullivan - Tuesday, September 16, 2014
JustOne, a charitable pet venture started by actress Katherine Heigl, reached o ...
- Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Microsoft will make location targeting and ad scheduling improvements to Bing A ...
- The Psychological Makeup of Women You Target With Search Ads, Organic Listings
SearchBlog, Laurie Sullivan - Tuesday, September 16, 2014
Knowing the psychological profile of women your brand targets with search optimizati ...
- How To Know Content Works
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 15, 2014
Paddy Moogan talks about content creation and how to verify having ...
- Google Gives Early-Stage Startups Cloud Credit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 12, 2014
Google announced a program Friday that gives $100,000 cloud credit to startup ...
- Google Acquires Polar, Mobile Opinion Technology, For Google+
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 12, 2014
Google has paid an undisclosed sum to acquire Polar, a startup wi ...
- Your Daily Search Tips To Personalize Emails
SearchBlog, Laurie Sullivan - Monday, September 15, 2014
Revenue generated through online sales could reach $370 billion by 2017 ...
- SEO: Think Topics Rather Than Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Gianluca Fiorelli explains how "Topical Hubs" have become more important to sear ...
- Microsoft Bing Scores With NFL Predictions
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Microsoft Bing's prediction engine has added NFL football to its repertoire. T ...
- When To Bid On Branded Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Diane Pease gives marketers several things to think about when bidding ...
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
MediaDailyNews, Laurie Sullivan - Thursday, September 11, 2014
Google's YouTube will generate an estimated $1.13 billion in revenue from vid ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- Debunking Brand Loyalty Myths
SearchBlog, Laurie Sullivan - Friday, September 12, 2014
Are you loyal to any brands? Marketers look to demographic information su ...
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 10, 2014
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build a ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- Google Turning Search Partner Sites Into Connected AdSense Marketplace
SearchBlog, Laurie Sullivan - Wednesday, September 10, 2014
Google has made it possible for brands to extend their Shopping Campaig ...
- A Checklist To Create Better Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 9, 2014
Oliver Becker takes marketers through the steps of how to create bett ...
- Adobe Takes DRM Across Screens To Apps, TV, Web Browser
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2014
Adobe has released upgrades to its Primetime Digital Rights Management platform th ...
- Twitter Starts Rolling Out Buy Button In Tweets, Changes ToS, Privacy Policy To Reflect Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Twitter began testing on Monday the ability to make purchases from tweet ...
- How To Forecast Content Performance
SearchBlog, Laurie Sullivan - Tuesday, September 9, 2014
Brand marketers spend thousands of dollars developing content, but they don't kn ...
- How A Different Yelp Ruling Could Have Changed Marketing
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 8, 2014
The U.S. District Court of Appeals for the Ninth Circuit last we ...
- Tips For Using Google AdWords Callout Extensions
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 8, 2014
Miranda Miller explains the advantages of Google AdWords callout extension tool. S ...
