- ANA Acquires BMA, Turns Association Into Division
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 20, 2014
The Association of National Advertisers has agreed to acquire the Business Marketi ...
- Facebook Tells Drug Enforcement To Stop Setting Up False Accounts
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 20, 2014
Facebook has expressed concern about the DEA's conduct and asked the governme ...
- Bing Updates Ad Platform, Inks Partnership With American Express
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 17, 2014
Recent data from independent search agencies suggest that the Bing-Yahoo Network continu ...
- Google Search Inches Toward Automation, Automatic Identification, Collaboration
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 17, 2014
A series of pending patents filled by engineers at Google suggest ...
- Google Tells Agencies To Be More Transparent
SearchBlog, Laurie Sullivan - Monday, October 20, 2014
Transparency remains top of mind for Google. New rules coming to Goog ...
- Going Global By Acting Local
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 17, 2014
Think global, act local. Marketers have heard it before. Globalization and Intern ...
- Alibaba Needs Branding Help
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 17, 2014
Some 63% of online buyers, mostly the younger generations and women, a ...
- Consumers Still Mistrust Ads, Rely More On Word Of Mouth, Nielsen, Lithium Find
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 16, 2014
Consumers have never had much faith in advertising because -- let's fa ...
- Google's 3Q Revenue Rises 20%, Takes Wrapper Off Lollipop
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 16, 2014
Google had a busy week. The company unveiled a new version ...
- Google Looks Toward 'Other' Markets To Offset Slowing Paid-Search Clicks
SearchBlog, Laurie Sullivan - Friday, October 17, 2014
During the earnings call with investors and analysts Thursday, Google showed sig ...
- Solving The Duplicate Content Issue
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 16, 2014
Duplicate content can lead to a decline in crawl rate, inaccurate pa ...
- Automatic Identification Next Search Challenge
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 16, 2014
As a search marketer, have you thought about automatic identification? Perhaps n ...
- MediaMath Acquires Upcast To Analyze Social Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 16, 2014
MediaMath has acquired Upcast, a social advertising technology platform, to help agencies and bran ...
- U.S. Programmatic Display Ad Buys To Top $10 Billion This Year
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 16, 2014
U.S. marketers will spend $10 billion this year, up 137.1%, to b ...
- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Adobe Predicts Smartphones Will Contribute 40% To Paid-Search Traffic In 2015
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
Marketers spent 22% globally on search engine marketing in Q3 2014, p ...
- Small Smartphone Screens Heat Up SEM Bid Processes
SearchBlog, Laurie Sullivan - Thursday, October 16, 2014
Mobile budgets are finally feeling a little love as marketers plunk do ...
- Michelle Obama Takes To Vine To Encourage Healthy Eating
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 15, 2014
The first lady Michelle Obama dances her way through a Vine vid ...
- How To Drive Leads For A New Product Category Through Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 15, 2014
IntelliResponse developed a method that lets B2B customers search for frequently ask ...
- How To Earn Real Trust To Build Strong Relationships
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 15, 2014
Building trust should come easy, but it doesn't. It means building ...
- Finally, Google Releases Data On Voice Search
Data and Targeting Insider, Laurie Sullivan - Thursday, October 16, 2014
It has become so much easier to pick up a smartphone a ...
- Google Launches Android Ads Designed To Encourage Individuality, Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 14, 2014
Google has launched three new Android ads using the slogan "Be togethe ...
- Boo: Google's And Experian Marketing's Top Halloween Costume Searches
SearchBlog, Laurie Sullivan - Wednesday, October 15, 2014
The National Aeronautics and Space Administration captured a spooky picture of t ...
- Google Adds Locations, Brands To Google Shopping Express Same-Day Service
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Google has added more cities to its Google Shopping Express service, including Chicag ...
- SIM Partners Hires VP To Run Global Channel
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
SIM Partners has appointed Saul Delage to VP of global channel developmen ...
- Why We Don't Ignore Paid-Search Best Practices
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Ignoring paid-search best practices can seriously harm the brand. The common be ...
- Mark Zuckerberg Gives $25 Million To CDC To Fight Ebola Epidemic
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Facebook Founder Mark Zuckerberg and his wife Priscilla Chan will give $ ...
- Microsoft Analytics Takes Role In Educating, Forecasting Political Outcomes
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2014
Since living the American dream means having enough understanding about propositions, measur ...
- Keek Brings Ads To Snapchat-Like Video Clip Social Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 13, 2014
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisemen ...
- How Much Do Misguided Clicks On Paid-Search Ads Cost Brands?
SearchBlog, Laurie Sullivan - Tuesday, October 14, 2014
A better question might be: How much does Google earn quarterly ...