- Microsoft Backs Away From FairSearch
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 25, 2016
Microsoft in December removed its financial support from FairsSearch, an organization behind multip ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- Ad Industry Could Face Talent Shortage, Says New IAB Chair Wiener
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The IAB has appointed Lauren Wiener, president of buyer platforms at vid ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Google's $1 Billion Apple Payoff To Keep Search On iPhone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
A revenue-sharing advertising agreement between Apple and Google shows just how f ...
- Microsoft To Purchase Property In Google's Mountain View Backyard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2016
Microsoft plans to purchase a piece of real estate it has be ...
- Holographic, Interactive Search Queries Would Reignite In-Home Experiences
SearchBlog, Laurie Sullivan - Monday, January 25, 2016
Imagine looking at a hologram of real-time Bing search queries projected ...
- Search Agency of the Year: iProspect
Agency of the Year, Laurie Sullivan - Tuesday, January 19, 2016
It didn't happen overnight. In fact it took several long years ...
- 5 Must Dos For Google AdWords
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
Hanapin Marketing has published a infographic and white paper on the t ...
- IAB Updates Lexicon, Includes Search Engine References And Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
The Interactive Advertising Bureau has created a lexicon of descriptions and methodologi ...
- How To Audit The Media Mix
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
It's always a challenge to create the perfect marketing mix, from displ ...
- Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2016
Google disabled more than 780 million ads in 2015 for violating i ...
- Mobile Paid Search, Product Listing Ads Growth Drivers In Q4 2015
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2016
Kenshoo has released data estimating that among its clients, paid-search impressions ro ...
- Microsoft Donates $1 Billion To The Public Cloud
SearchBlog, Laurie Sullivan - Friday, January 22, 2016
Microsoft pledges a commitment to putting cloud computing in the hands ...
- Google Expands The Number Of Product Listing Ads Served
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2016
Most product search listing ads serve up in bunches of five ...
- Why Search Marketers Should Think Cross-Device Programmatic
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2016
Agency teams have begun to consolidate media buys -- search, social, displ ...
- SEO Web Site How-Tos From Linking To Schema Markup
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2016
Christopher Ratcliff serves up 22 basic tips to optimize Web sites. Th ...
- YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
Online Video Daily, Laurie Sullivan - Wednesday, January 20, 2016
YouTube cracked the door a little wider Wednesday, making its Real-Time A ...
- What AOL's Stake In Taboola Means For Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2016
AOL plans to take a minority equity stake in Taboola that wi ...
- Google Patents Weave Thread Through Search, Email, Social
SearchBlog, Laurie Sullivan - Thursday, January 21, 2016
In a sign of how brands and their media agencies need ...
- Yahoo Rolls Native Display Ads Onto BrightRoll, Complementing Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2016
Yahoo announced Wednesday that it has made native advertising available on the BrightRo ...
- How 301 Redirects Impact Sites, Brands, Retailers
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2016
Brian Wood over at Wayfair.com tells marketers about what he calls "accidental S ...
- Surprise! VidCon Announces YouTube As 2016 Title Sponsor
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 20, 2016
VidCon announced Wednesday that YouTube will once again takes its place ...
- Fossil Finds Social Followers Spend Four Times More
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 20, 2016
Syncing Fossil's CRM platform with data from Facebook, Twitter and Instagram provid ...
- Google Lets Android Users Install Apps From Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2016
Google has begun to test a feature that enables mobile users ...
- Shipping Options In Paid-Search Ads May Drive Better Sales, Brand Image, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2016
Advertising and offering diverse shipping options in paid-search ads across Google, Bi ...
- AOL To Take Stake In Taboola
SearchBlog, Laurie Sullivan - Wednesday, January 20, 2016
Hidden in the text of a press release announcing an extended partnershi ...
- InMobi Would Give Microsoft Some Mobility
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2016
An in-depth analysis of Microsoft's potential acquisition of InMobi suggests that n ...
- The Effort Vs. Engagement Metric
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2016
Chris Lake things advertising needs another metric, so he created one. ...
- Google Searches During Democratic Debate Reflect Changing U.S. Attitude
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2016
"Who will become the next U.S. president" was not the most-searched questi ...