- Platforms Powering Social TV
Show Daily, Mark Walsh - Saturday, January 28, 2012
Redniss mentions vendors including Activate and Viggle as companies leading the w ...
- The Social Super Bowl
Show Daily, Mark Walsh - Saturday, January 28, 2012
USA's Redniss joins a panel that continues focus on two-screen viewing a ...
- Tracking Social TV Not So Easy
Show Daily, Mark Walsh - Saturday, January 28, 2012
TVB’s Lanzano says people are watching more live TV than ever. That&rsquo ...
- Keep 30-Second Spots Off TV Apps
Show Daily, Mark Walsh - Saturday, January 28, 2012
Consumers hate in-app ads synched up to TV spots. USA’s Redniss sa ...
- The QR Code Conundrum
Show Daily, Mark Walsh - Saturday, January 28, 2012
The final panel of the day focuses on QR codes, which markete ...
- Mobile Media Spending To Hit $55B In 2012
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Fueled by new technologies and rapid device adoption, total U.S. spending ...
- ESPN Deems Mobile 'First Screen'
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Rather than view mobile as the oft-described "third screen," sports powerhouse ES ...
- NASCAR Races To Integrate Mobile
Online Media Daily, Mark Walsh - Friday, January 27, 2012
NASCAR revved up the audience by integrating mobile into its programming a ...
- Millennial Launches App Retargeting Program
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Med ...
- Borrell: 88% Of Local Online Ads Go Mobile By 2016
Show Daily, Mark Walsh - Friday, January 27, 2012
After a (sort of) dark and stormy night in Key Largo, D ...
- More Than Half SMBs To Use Mobile Marketing This Year
Show Daily, Mark Walsh - Friday, January 27, 2012
When asked which types of online advetising people expect to spend th ...
- Applebee's Turns To Mobile, Talking Cat To Boost Lunch Biz
Show Daily, Mark Walsh - Friday, January 27, 2012
The day's second presentation looked at how Applebee’s turned to mobile marketi ...
- Dentist Scores Patients With Pandora
Show Daily, Mark Walsh - Friday, January 27, 2012
The first panel of the day, continuing the focus on local mobil ...
- Little Guys Know The Neighborhood
Show Daily, Mark Walsh - Friday, January 27, 2012
Field Harriosn and co-panelist Mike Broder, president of Florida SuperCon, say nation ...
- Coke Starts Mobile Snowball Fight
Show Daily, Mark Walsh - Friday, January 27, 2012
Switching to big brands, Coca-Cola takes center stage to explain how ...
- Coke, 7-11 Get Boost From Snowball Effect
Show Daily, Mark Walsh - Friday, January 27, 2012
What were results of the Snowball Effect campaign? Coke’s Anders Pers, isn&rsquo ...
- Tablets Driving E-Commerce
Show Daily, Mark Walsh - Friday, January 27, 2012
The holiday season already seems a distant memory here in hot, hum ...
- Retailers Dealing With Radical Transparency
Show Daily, Mark Walsh - Friday, January 27, 2012
Sapient's Dan Israel says retailers are grappling with living in the e ...
- Autotrader Taps Mobile For Latin Market
Show Daily, Mark Walsh - Friday, January 27, 2012
In the day’s final presentation, Jose Puente, director, product strategy, at AutoTrade ...
- Ad Mobile Codes Proliferate In Magazines
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Magazine pages became increasingly popular places for marketers to slap QR cod ...
- Mobile Summit Up and Running
Show Daily, Mark Walsh - Thursday, January 26, 2012
2011 saw the share of mobile traffic and m-commerce doubling during holiday ...
- ESPN Mobile Living Up To Name
Show Daily, Mark Walsh - Thursday, January 26, 2012
Kicking of the Thursday sessiosn is keynoter Michael Bayle, SVP and G ...
- ESPN Mobile Bets On Impulse Buys
Show Daily, Mark Walsh - Thursday, January 26, 2012
What’s unique about mobile? It’s a live experience. ESPN tries to capitali ...
- Mobile And Social Spending Up 30% In 2011
Show Daily, Mark Walsh - Thursday, January 26, 2012
Patrick Quinn, CEO of research firm PQ Media, took the podium ...
- PQ Media Projects 30% Mobile Spending Gain In 2012
Show Daily, Mark Walsh - Thursday, January 26, 2012
PQ Media CEO Patrick Quinn highlights the growth of mobile advertising a ...
- Panel: Mobile Means Iteration
Show Daily, Mark Walsh - Thursday, January 26, 2012
In the first panel of the day, agency executives tossed around ide ...
- Mobile Isn't For Third-Hand Content
Show Daily, Mark Walsh - Thursday, January 26, 2012
How is TV and traditional media ported to mobile? Adapting content fr ...
- Mobile Can Be TV's Best Friend
Show Daily, Mark Walsh - Thursday, January 26, 2012
While media companies and brands should create content and services geared specifical ...
- NASCAR Racing To Integrate Mobile
Show Daily, Mark Walsh - Thursday, January 26, 2012
In the day’s second keynote at MediaPost’s mobile summit, Marc Jenkins, vi ...
- Ultrabooks Growth To Outpace Tablets
Online Media Daily, Mark Walsh - Tuesday, January 24, 2012
Move over, tablets -- here come ultrabooks. A new forecast from U.K.-bas ...