• by Mark Walsh  @markfwal, January 28, 2012

Redniss mentions vendors including Activate and Viggle as companies leading the way in powering social TV efforts. Both provide reward and redemption platforms to enable contests that encourage people to jump into the online conversation and interact with content. Activate has worked with brands like 7Up for a social marketing program around “The Apprentice,” while Viggle is working w/brands such as Starbucks, Burger King and Amazon with a gameification platform around “American Idol.”