Maryam BanikarimMember since November 2009Contact Maryam
- SVP, Integrated Sales Marketing NBC Universal
- 30 Rockefeller Plaza
- Rm 75/1037N
- New York New York
- 10112 USA
Articles by Maryam All articles by Maryam
- Empowering The Modern Traveler in
Marketing: Travel on
Last year, Americans took 1.9 billion trips for leisure and business purposes, generating more than $758 billion in direct expenditures. This number was expected to increase this year as more families ditched the "staycation" and took to the roads (and skies).
- What Today's Chief Purchasing Officers Want in
Marketing Daily on
Advertisers have the opportunity to redefine the shopping experience for women to create more positive purchase moments that can lead to positive brand interactions.
- Weighing In On Health: Marketing Behavior Change in
Marketing: Health on
How can we market health and wellness better and motivate change? The key is to understand your customer and their attitudes towards health and wellness -- tailoring a message to resonate with each of these six segments.
- Top Tactics For Proving Green's Worth in
Marketing: Green on
Do people believe they can single-handedly make a difference by driving a hybrid or buying chemical-free household cleaners? More importantly, for advertisers, will this drive them to buy eco-friendly products?