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Maryam Banikarim

Member since November 2009Contact Maryam

  • SVP, Integrated Sales Marketing NBC Universal
  • 30 Rockefeller Plaza
  • Rm 75/1037N
  • New York New York
  • 10112 USA

Articles by Maryam All articles by Maryam

  • Empowering The Modern Traveler  in Marketing: Travel on 09/19/2011

    Last year, Americans took 1.9 billion trips for leisure and business purposes, generating more than $758 billion in direct expenditures. This number was expected to increase this year as more families ditched the "staycation" and took to the roads (and skies).

  • What Today's Chief Purchasing Officers Want in Marketing Daily on 06/13/2011

    Advertisers have the opportunity to redefine the shopping experience for women to create more positive purchase moments that can lead to positive brand interactions.

  • Weighing In On Health: Marketing Behavior Change  in Marketing: Health on 06/18/2010

    How can we market health and wellness better and motivate change? The key is to understand your customer and their attitudes towards health and wellness -- tailoring a message to resonate with each of these six segments.

  • Top Tactics For Proving Green's Worth  in Marketing: Green on 01/06/2010

    Do people believe they can single-handedly make a difference by driving a hybrid or buying chemical-free household cleaners? More importantly, for advertisers, will this drive them to buy eco-friendly products?

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