- It's The 1980s All Over Again With Ford's New Minivan
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
Those kids who grew up riding in minivans are now parents themselve ...
- EBay Bets Its Future On Corralling Technology
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
CEO John Donahue says he looks "through the eyes of the custome ...
- Pharma Worse Than Defense Contractors, Report Alleges
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
The Public Citizen report said off-label promotion of drugs was the N ...
- Sara Lee Talks With JBS on Sale Said to Hit Price Snag
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
The maker of Jimmy Dean foods and Ball Park hotdogs, recently reject ...
- How Tech Changed Retail Forever In 2010
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
A long time coming, the combined efforts of major players and successf ...
- 'X Factor' Sponsorship Deal For PepsiCo
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
The arrangement with the new U.S. version of Simon Cowell's hit sh ...
- GM Namew Ewanick New Global Marketing Exec
Raw, Nina Lentini - Saturday, December 18, 2010
Underscoring General Motors' growing global reach, Joel Ewanick's new appointment will ta ...
- Need A Set Of Towels? Grab Dinner Ingredients, Too
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
With busy mothers in mind, Target -- the store that sells su ...
- Pharma Looks To FDA For Social Media Guidelines
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
The Food and Drug Administration will soon issue guidelines to pharmaceutical fir ...
- Looking To Buy A Food Company With A Brand That'll Weather The Storm
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Buyers are eager to grab food companies, which are generally safe bet ...
- ITunes Fends Off Amazon's Aggressive Discounting
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
The strategy has made Amazon the largest online-only retailer, and it hel ...
- HomeAway Returns To Super Bowl With 'Ministry Of Detourism'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
The :30 spot features a "secret government agency" who is tasked wi ...
- Swapping Is The New Shopping
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Community commerce. Secondhand nation. Conscious consuming. Meshing. Call it what you wil ...
- ScoreBig Tests Ticket-selling System
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
ScoreBig Inc., which has raised $8.5 million from investors including private-equity fi ...
- Silly Bandz Victim Of Its Own Success
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Many retailers have cut way back on the number of bands th ...
- Would You Buy A Car From Michael Vick?
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Well? Would you? ...
- What Retailers Fear Most: Shoppers With Smartphones In Hand
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 16, 2010
Although smartphone fans remain a small part of all shoppers, marketers mu ...
- Pizza Hut, Long In The Pregame, Joins Super Bowl For First Time
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 16, 2010
While the restaurant chain has been content to hang on the sidelin ...
- DirecTV Agrees To Stop Abusive Marketing Practices, Provide Refunds
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 16, 2010
A nationwide, $13.25 million settlement has resulted from a two-year, multi-state pro ...
- Kraft Raises Prices On Maxwell House, Yuban Coffees
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 16, 2010
The company raised the price of roast and ground coffee by abo ...
- Best Buy Admits Losing Share To Walmart, Amazon
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
The nation's largest electronics chain by revenue blamed slow consumer adoption ...
- McDonald's Firing Back At Those Who Would Blame It For Obesity
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
The company's execs are calling cities like San Francisco and critics li ...
- As A Brand, Brooklyn Gets Noticed By Corporate Giants
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
This is one of those stories that you better read -- a ...
- Toyota Promotion Offers $500 Per Tweet To Car Buyers
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
The automaker will give those who purchase a new Toyota by Ja ...
- Why Marketers are Turning Call Centers Into Profit Centers
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
As consumers become "unreachable," every contact counts. ...
- Q&A: EA Sports' David Le Discusses 'NBA Jam'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
...
- Brands Flock To N.Y.'s Times Square For New Year's Eve
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
The Times Square Alliance and Countdown Entertainment, producers of the annual eve ...
- Finally, Computer Prices Stop Going Down
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
You know how every time you think about buying a new, mo ...
- Top 10 Marketing And Branding Fiascoes Of 2010
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
Among the amusements: Gap's logo, Microsoft's kin, iPhone 4, Chevron and P&G ...
- IBM Computer Goes Up Against 'Jeopardy' Champs
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
...