- Sephora (And Rihanna), Ulta Make Big Gains
Marketing Daily, Sarah Mahoney - Friday, December 1, 2017
In its first month following the September launch, Tribe Dynamics reports th ...
- Best Buy Adds New Holiday Tactic: Truth
Marketing Daily, Sarah Mahoney - Friday, December 1, 2017
Best Buy's announcement comes as retailers continue to tinker with their holid ...
- Under Armour, Losing With Women, Launches Lindsey Vonn Collection
Marketing Daily, Sarah Mahoney - Thursday, November 30, 2017
Under Armour signed Vonn way back in 2006, and she figures prominent ...
- Marketing All Star: Laurent Potdevin
MediaPost All Stars, Sarah Mahoney - Friday, January 19, 2018
MediaPost is honoring Laurent Potdevin, CEO of Lululemon, not just for rebalanci ...
- Tiffany, Macy's, H&M, Macy's Ads Spin Holiday Magic
Marketing Daily, Sarah Mahoney - Wednesday, November 29, 2017
Tiffany & Co. is bringing a sparkling snowscape to life with plen ...
- Holidays Getting Happier: Strong Gains In Stores, Online Spending
Marketing Daily, Sarah Mahoney - Wednesday, November 29, 2017
Adobe says top sellers include the Nintendo Switch, PJ Masks and Hatchima ...
- Stressed? Orvis Launches Product-Free Video Campaign To Provide #MomentOfChill
Marketing Daily, Sarah Mahoney - Monday, November 27, 2017
The mesmerizing nature videos, most of them under one minute, showcase "Calgo ...
- Walmart, Target, Best Buy Biggest Holiday Ad Spenders
Marketing Daily, Sarah Mahoney - Wednesday, November 22, 2017
Between online and in-store shopping, some 75% of people say they indica ...
- Putting Happy Back In Holidays: Can Retailers Beat Discount Fatigue?
Marketing Daily, Sarah Mahoney - Tuesday, November 21, 2017
We asked Candace Corlett, president of WSL Retail, a New York-based consulti ...
- With Brand Jordan Limping, Nike And Foot Locker Reboot Sneakeasy Pop-Up
Marketing Daily, Sarah Mahoney - Monday, November 20, 2017
The announcement comes at a time when sporting goods retailers and athlet ...
- On Rising Sales, Best Buy Hopes Holiday Puts Tech Under The Tree
Marketing Daily, Sarah Mahoney - Friday, November 17, 2017
One spot called MVP, or the Most Valuable Present for the Mo ...
- Ka-boom! Walmart Lights Up Online Sales
Marketing Daily, Sarah Mahoney - Thursday, November 16, 2017
Holiday ads, using the "Rock this Christmas" theme, are set to high-ener ...
- Target Sets Downbeat Tone For Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 15, 2017
There is mounting evidence that this holiday season will see even mo ...
- With Lord & Taylor, Walmart Looks To Up Digital Fashion Game
Marketing Daily, Sarah Mahoney - Tuesday, November 14, 2017
The stepped-up offering also increasingly pits Walmart.com against Amazon, which is emergi ...
- Zappos Ads Star Quirky-But-True Customer-Service Stories
Marketing Daily, Sarah Mahoney - Monday, November 13, 2017
While the videos just began running, response has already been so stro ...
- With Sales Falling, Nordstrom Adds Twist For Digital Shopping
Marketing Daily, Sarah Mahoney - Friday, November 10, 2017
"Customers increasingly want to shop where, how and when they choose, a ...
- Heading Toward Holidays, Kohl's And Macy's Disappoint
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2017
Meanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign th ...
- Posh Gets Sporty: Beckham Signs With Reebok
Marketing Daily, Sarah Mahoney - Wednesday, November 8, 2017
The brand says the addition of Beckham will lead to "a bo ...
- REI Adds Interactive Twist To #OptOutside
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
This year, the retail cooperative has set up a site and experienti ...
- Cue The Reindeer: Kohl's, Nordstrom Launch Holiday Campaigns
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2017
With Halloween safely behind them, retailers Nordstrom and Kohl’s are gearing ...
- For Women Runners, Adidas Summons The F-Word
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
"Our goal is to send a provocative message," says a spokesperson f ...
- Q&A: L'Oreal's Digital Chief On Beauty Innovation
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2017
Lubomira Rochet speaks with "Marketing Daily" about the company's partnership with Parisi ...
- Under Armour, Spooking Investors, Posts First Sales Drop
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2017
While growth has been slowing for some time, it looks like t ...
- While Industry Predicts Strong Sales, JC Penney Summons Scrooge
Marketing Daily, Sarah Mahoney - Monday, October 30, 2017
New research from the National Retail Federation points to a healthy increa ...
- On Strong Earnings, Amazon And Whole Foods Face Culture Clash
Marketing Daily, Sarah Mahoney - Friday, October 27, 2017
Barclays analyst Karen Short says Whole Foods' food innovation cycle may sl ...
- Naughty? Not Even An Option, Says Toys R Us Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2017
New ads show kids fighting with each other over whose turn ...
- Nordstrom, Kohl's Try New Cause-Marketing Efforts
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2017
Research published earlier this year finds appealing to shoppers' generosity may ev ...
- H&M Gives New Erdem Line Baz Lurhmann Over-The-Top Treatment
Marketing Daily, Sarah Mahoney - Wednesday, October 25, 2017
"The Secret Life of Flowers" clocks in at over four minutes, a ...
- As Amazon Prime Hits 90 Million, Online Holiday Spending To Surpass Brick-And-Mortar
Marketing Daily, Sarah Mahoney - Tuesday, October 24, 2017
Deloitte is predicting that consumers expect to do 51% of their holid ...
- Target Hopes Hearth & Home, New Campaign Will Counter Online Onslaught
Marketing Daily, Sarah Mahoney - Monday, October 23, 2017
A new includes a social media rich ad campaign from Deutsch L.A ...