- Goofy Girl Bonding Stars In Walgreens, Kohl's Campaigns
Marketing Daily, Sarah Mahoney - Wednesday, February 10, 2016
The campaign includes nine online videos, created by GSD&M, and is intend ...
- Retro Sneaks Propel Big Gains In Athletic Footwear
Marketing Daily, Sarah Mahoney - Monday, February 8, 2016
Noting lots of volatility, "performance footwear, particularly running and basketball, cooled o ...
- At The Super Bowl, Broncos Win, Budweiser Fumbles
Marketing Daily, Sarah Mahoney - Monday, February 8, 2016
While the Denver Broncos were the clear winners in a tight defensi ...
- 'Basic Bro' Devours Men's Style
Marketing Daily, Sarah Mahoney - Thursday, February 4, 2016
A new survey finds that the majority of American men now fav ...
- Pantene, Axe, Old Spice Push Manliness Boundaries
Marketing Daily, Sarah Mahoney - Friday, February 5, 2016
Procter & Gamble's Pantene hair brand is building on its "Strong ...
- Smarter Shoppers: Social Media And Convenience Shape New Reality
Marketing Daily, Sarah Mahoney - Wednesday, February 3, 2016
It's been well over five years since the Great Recession upended t ...
- Victoria's Secret, Tiffany, Hallmark Seek Record V-Day Spending
Marketing Daily, Sarah Mahoney - Wednesday, February 3, 2016
The National Retail Federation is predicting record spending for the rapidly approachi ...
- Revlon, Sephora Launch Lip-Loving Efforts
Marketing Daily, Sarah Mahoney - Tuesday, February 2, 2016
Revlon is going full-on romance for its latest ad campaign, with spokespeop ...
- More Americans Plan To Watch, Party For Super Bowl
Marketing Daily, Sarah Mahoney - Monday, February 1, 2016
Nearly 35% of respondents say the game is the main attraction, whi ...
- In Billion-Dollar Quarter, Under Armour Promises Pricier Kicks, More For Women
Marketing Daily, Sarah Mahoney - Thursday, January 28, 2016
Under Armour has posted its first billion-dollar quarter ever. Sales of footwea ...
- Barbie's Bombshell: What The Skinny Blonde Has In Common With James Bond
Marketing Daily, Sarah Mahoney - Thursday, January 28, 2016
While it would be easy to write the move off as t ...
- Will Marmot's Varmint Win The Super Bowl?
Marketing Daily, Sarah Mahoney - Wednesday, January 27, 2016
The company says the new campaign, from Goodby, Silverstein & Partners, represen ...
- New Marketing, Social Fuel Coach Gains
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2016
Deutsche Bank is upbeat about the luxury brand's performance, and calls t ...
- The Home Depot Sees Multitasking, Connected Home Trends
Marketing Daily, Sarah Mahoney - Tuesday, January 26, 2016
Amanda Parrilli, the Atlanta-based retailer's director of business development for Smart Hom ...
- Q&A: E-Commerce Waits Out The Age of Amazon
Marketing Daily, Sarah Mahoney - Friday, January 22, 2016
While stores struggle to reconcile slower growth in physical outlets with continu ...
- Powered By Small Vehicles, 'Paws' And 'The Force,' Toy Sales Get Super-Sized
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2016
Gains came across the board in a variety of categories, with gam ...
- Babes In Techland: Traditional Play Still Rules
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2016
A new study from NPD Group reports that parents say 87% ...
- Wayfair Takes Aim At Your Inner Rule Breaker
Marketing Daily, Sarah Mahoney - Tuesday, January 19, 2016
"A lot of us are home enthusiasts," says Nancy Go, VP ...
- Wal-Mart Changes Small-Store Strategy
Marketing Daily, Sarah Mahoney - Monday, January 18, 2016
Walmart is taking on a more unified effort to win with grocery-sto ...
- Kohl's Takes On Oscar Challenge, Makes It Social
Marketing Daily, Sarah Mahoney - Sunday, January 17, 2016
"It may make sense on paper, but it's a challenge for Kohl's ...
- Who Needs Traditional Marketing? Not Lululemon
Marketing Daily, Sarah Mahoney - Friday, January 15, 2016
Lululemon is benefitting partly from the ongoing love affair with activewear ...
- Designers Fashion Fancy Footballs For Super Bowl 50
Marketing Daily, Sarah Mahoney - Wednesday, January 13, 2016
The footballs will be featured in the NFL Shop at Super Bow ...
- Mop-O-Mania: Golden Globes Win Fuels New 'Joy' Effort
Marketing Daily, Sarah Mahoney - Tuesday, January 12, 2016
Joy Mangano has been a Home Shopping Network fixture for decades. T ...
- Macy's, Kohl's Take Department-Store Struggles Center Stage
Marketing Daily, Sarah Mahoney - Monday, January 11, 2016
"We believe apparel industry trends will remain soft in 2016, given t ...
- With Health Box, UnderArmour Threatens Nike, Apple
Marketing Daily, Sarah Mahoney - Thursday, January 7, 2016
The $400 red-and-black box contains a connected suite of products, including ...
- Un-Retouched Women: What Lingerie Can Teach Marketers Everywhere
Marketing Daily, Sarah Mahoney - Monday, January 4, 2016
Although some two-thirds of adult American women are overweight, it has lo ...
- Reebok Hockey Hypes Dress For Battle Winter Classic Campaign
Marketing Daily, Sarah Mahoney - Tuesday, December 29, 2015
As enthusiasm builds for the upcoming 2016 Bridgestone NHL Winter Classic ...
- Holiday Sales Stronger Than Expected?
Marketing Daily, Sarah Mahoney - Tuesday, December 29, 2015
With a final burst of spending enthusiasm, it looks like American consume ...
- WholeFoods Predicts More Canned Wine, Weird Meat And Fermented Foods
Marketing Daily, Sarah Mahoney - Monday, December 28, 2015
Gen Y oenophiles aren't a snooty bunch, and their on-the-go, playful natu ...
- Tiffany, Cartier Rank Highest In Digital IQ
Marketing Daily, Sarah Mahoney - Monday, December 28, 2015
Among watch and jewelry marketers, only Tiffany & Co. and Cartier ea ...
