- Airbnb Campaign Focuses On Listings In 'Shithole Countries'
Around the Net In Brand Marketing, Sarah Mahoney - Monday, January 15, 2018
The vacation-rental company says it will try to use the cash ...
- Want A Beautiful Vacation? Estee Lauder, Expedia Can Help
Marketing Daily, Sarah Mahoney - Friday, January 12, 2018
The contest marks the first time the 74-year-old Estee Lauder company h ...
- Outlier Out With 'Experiment,' Limited-release Garment
Around the Net In Brand Marketing, Sarah Mahoney - Friday, January 12, 2018
The Shelter From the Storm is Outlier’s first breathable waterproof shell. That&rsquo ...
- In Supermodel First, Stuart Weitzman Pairs Kate Moss With Gigi Hadid
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2018
Print ads are scheduled to run in the U.S., Canada, Asia a ...
- Lands' End, Counting Sears Out, Plans New Stores
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2018
Back on track after last month reporting its first quarterly profits ...
- Post-Holiday Surprises: Strong Gains At Target, Kohl's
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2018
Best-selling brands included Threshold, KitchenAid and Keurig in the home category, t ...
- L'Oreal, Neutrogena Take Digital Skin Protection To Next Level At CES
Marketing Daily, Sarah Mahoney - Monday, January 8, 2018
Consumers have increasingly high expectations for digitally adept beauty brands, from ...
- Crawford Kids Breathe New Life Into Calvin Klein Campaign
Marketing Daily, Sarah Mahoney - Friday, January 5, 2018
Parent company PVH Corp., which also owns Tommy Hilfiger, is pumping ...
- To Boost Commitment, Equinox Launches Unbuyable Luxury Line
Marketing Daily, Sarah Mahoney - Thursday, January 4, 2018
Marketing for the collection includes photos by Steven Klein, and an "e-commerc ...
- Whole Foods Joins Whole30, Paleo In Resolution Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 3, 2018
The exclusive partnerships with Melissa Hartwig of Whole30 and Michelle Tam ...
- Electronics Such As Amazon Echo Win The Holiday
Marketing Daily, Sarah Mahoney - Tuesday, January 2, 2018
After electronics, consumers were focused on items for the home, with ho ...
- What Do Readers Want? More Food, Gutsy Outsiders And Retail Tech
Marketing Daily, Sarah Mahoney - Tuesday, January 2, 2018
We'll keep following Lidl as the chain continues its U.S. expansion wi ...
- In Electronics, Target And Walmart Topping Amazon And Best Buy
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2017
"The Best Buys, Macy's, Kohl's, and Staples of the world have ...
- Retailers Crank TV Ad Spending Budgets In Final Sprint
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2017
Among the season's biggest sellers, the multicooker is emerging as a powerhous ...
- Foot Locker, Kawhi Leonard Aim To Boost Air Jordan
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2017
The launch comes at a critical time for Brand Jordan, recently bump ...
- In New Ads, Adidas Stages Sit-Down With Superstars
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2017
The ad, made by 72AndSunny, is set to break first in mov ...
- Bankrupt Toys R Us Pulls Out All Stops For Christmas
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2017
Its latest price cuts include buy-one get-one deals that slash 30% o ...
- Buoyed By Instacart, Costco Seems Amazon-Proof
Marketing Daily, Sarah Mahoney - Monday, December 18, 2017
Costco's resilience to the e-commerce threat is impressive, writes Karen Short, ...
- Mixed Signals On Holiday Spending
Marketing Daily, Sarah Mahoney - Friday, December 15, 2017
"The final weeks of this holiday season will be critical as delive ...
- Rihanna, Selena Gomez, Bella Hadid Top Style Influencers For The Year
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2017
Lyst bases its ranking on spikes in demand created by 50 glob ...
- Refugees Star In Campaign For Dick's; Also Make Music For Mosul
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2017
The chain's foundation has committed $2 million in donations to teams a ...
- Barbie's Blue Christmas: Mattel Warns On Tough Times Ahead
Marketing Daily, Sarah Mahoney - Tuesday, December 12, 2017
"[It] has also been challenged by the phenomenon of ... girls outgrowi ...
- Target Teams With 'The Voice' For New Holiday Ads
Marketing Daily, Sarah Mahoney - Monday, December 11, 2017
And it's also trying a new gift card tactic for the forgetfu ...
- Digital's Big-Box Winners? Home Depot, Walmart, Best Buy
Marketing Daily, Sarah Mahoney - Friday, December 8, 2017
By sharpening skills like personalization, store events and customer experience, 21 sto ...
- As Believe Day Turns 10, Macy's Doubles Down For Make-A-Wish
Marketing Daily, Sarah Mahoney - Thursday, December 7, 2017
Disney grants some 9,000 wishes each year, through theme parks, cruises, ...
- New Marketing Stems Sales Decline At Men's Wearhouse
Marketing Daily, Sarah Mahoney - Friday, December 8, 2017
The new approach has called for a stepped-up content approach as wel ...
- For Holidays, Shoppers Crave More Experiences, Less Merchandise
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2017
Gen Z, Millennials, families with children, and those earning $75,000 or mo ...
- Lego, Disney And Lululemon Are Winning At Retail
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2017
Lego came in No. 1 overall, earning more than four out ...
- For CSR, Specifics Are Key To Converting Skeptics
Marketing Daily, Sarah Mahoney - Monday, December 4, 2017
P&G's Tide is cited as one brand that does a good j ...
- Patagonia Tackles Trump: 'The President Stole Your Land'
Marketing Daily, Sarah Mahoney - Monday, December 4, 2017
President Trump's announcement new came amid a tense morning, with the Sa ...