- Nordstrom Picks Up J. Crew Collection
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2016
Nordstrom says the Madewell collection, with its artsy denim focus, has be ...
- Dollar Store Sales Hit Speed Bumps
Marketing Daily, Sarah Mahoney - Monday, August 29, 2016
Dollar General, Dollar Tree and Big Lots are reporting disappointing sales, ev ...
- Super-Strong Ulta Highlights Shifts In Beauty Business
Marketing Daily, Sarah Mahoney - Friday, August 26, 2016
As both JC Penney and Kohl's look for new ways to lu ...
- Kantar Forecast: Online's Best Holiday In Five Years
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2016
"Lower prices and job growth will stimulate more holiday shopping activity th ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Brand Keys, NRF See Back-To-School Sluggishness
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"Apparently, it's not just consumer confidence in the economy," says Robert Passikof ...
- Walmart, JC Penney Shaking Up Playbook
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2016
Amid retailers' constant scrambling for better ways to attract customers both onli ...
- As Sales Fall, Target Strives To Balance 'Expect More' With 'Pay Less'
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
Clothing sales were stronger, particularly for women, as well as in t ...
- Stores Try New Ways To Woo Flu Business
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
Retailers, of course, rely on revenue from shots, with CVS reporting th ...
- New Burberry Campaign: Virginia Woolf, Meet The Maker Movement
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
The new campaign, shot by Mario Testino in the sculpture gallery ...
- For 'Maxxinistas,' TJX's Off-Price Allure Continues
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2016
TJX's ability to resonate with core consumers contrasts with other retailers su ...
- For Fall, Denim Stages A Comeback
Marketing Daily, Sarah Mahoney - Monday, August 15, 2016
Target's campaign, called "Dear Jeans," is intended to help women fall ...
- Penney's Gains; Kohl's Struggles
Marketing Daily, Sarah Mahoney - Friday, August 12, 2016
Acknowledging that the industry faces "meaningful headwinds," S & P Global Ratin ...
- In Turnaround, Coach Gets Moving
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2016
CEO Victor Luis says marketing will increasingly amplify a higher-fashion message. " ...
- Nike Ads Soar; Rio Ratings Sputter
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2016
"We are connecting with consumers and narrowing the distance between elite athlet ...
- Wilson's Smart Football: Russell Wilson To Help Launch @IoT Pigskin
Marketing Daily, Sarah Mahoney - Monday, August 8, 2016
Wilson, the company, which first previewed the smart ball around the ti ...
- Gen Z-Targeted BTS Creative Includes Face-Swapping, DubSmash
Marketing Daily, Sarah Mahoney - Friday, August 5, 2016
If retailers think it's tough to get parents' attention for back-to-school advertisin ...
- Dick's Salutes 'Gold in US' For Opening Games
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2016
The sporting goods chain salutes the hard work and dedication of so ...
- Stores Adapting To Endless Back-To-School Pressure
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2016
Although forecasters are predicting healthy gains for back-to-school spending this year, Deloitte ...
- The Hottest Stores? Food, Bargains And E-tail
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2016
The National Retail Federation just unveiled its annual ranking of the fastest-growi ...
- He's Back! Middle-Aged Harry Potter Casting Spell On Book Sales
Marketing Daily, Sarah Mahoney - Monday, August 1, 2016
Even Muggles know that July 31 is Harry Potter's birthday, and ...
- Russell Brings Back Friday Night Lights Vibe For New Campaign
Marketing Daily, Sarah Mahoney - Friday, July 29, 2016
The fall rebranding effort highlights six high-school football teams that lost championsh ...
- Kids Spending More On Back-To-College Gear; Tech, Clothing, Dorm Decor Top Categories
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2016
The back-to-school shopping season is in full swing, and a new repo ...
- Tiffany Leads Luxury Into Snapchat Land
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2016
The company will run the #LoveNotLike Snapchat lens live for 24 hou ...
- On Strong Sales, Under Armour In New Deal With Kohl's
Marketing Daily, Sarah Mahoney - Wednesday, July 27, 2016
The Baltimore-based sports apparel company says second quarter revenues climbed 28% ...
- Mattel Credits Barbie's Comeback To New Content Marketing
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2016
Barbie's gains, up 11% year-to-date, are "the result of a return ...
- NRF Predicts 10% Increase In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2016
As online shopping continues to grow, with 46% planning to shop th ...
- Macy's, Watson Offering AI In Stores
Marketing Daily, Sarah Mahoney - Wednesday, July 20, 2016
Dubbed "Macy's On Call," the new communications platform uses IBM Watson's cogniti ...
- Report Finds Grocery Stores Continue To Lose Share
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2016
The report says that in efforts to differentiate themselves from competitors, stor ...
- Kohl's, JCPenney, Macy's Heading Back To School
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2016
Kohl's and JCPenney just unveiled marketing plans centered on bargains, deals a ...