- Target Out To Digitally Disrupt Salad: How Fresh Is That Produce?
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2016
With its turnaround gaining momentum, Target executives don't miss many opportunities ...
- Stella McCartney Introduces Fragrance For Youngest Millennials
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2016
The company is using more sustainable methods of pressing and processing oi ...
- Nike Increases Advertising And Digital Budget; Sales Up
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2016
President and CEO Mark Parker credits the "robust" performance to "serving t ...
- Amid Madness, UnderArmour Socializes #RuleYourself
Marketing Daily, Sarah Mahoney - Monday, March 21, 2016
It's not so much about selling shoes right away. While March Madne ...
- Tom Brady, Whole Foods, Big Bunny In UnReal Easter Hop
Marketing Daily, Sarah Mahoney - Friday, March 18, 2016
The Boston-based candy company is selling limited-edition Easter tins and assortments, fill ...
- Shopper Marketing: P&G, Unilever And Walmart Win Big At Effies
Marketing Daily, Sarah Mahoney - Friday, March 18, 2016
Unilever came up with two gold awards-in the Shopper Experience category a ...
- Lord & Taylor's Native Woes May Just Be Tip O' The Iceberg
Marketing Daily, Sarah Mahoney - Wednesday, March 16, 2016
"This is such a widespread problem in the industry," says Moxie's Jul ...
- The Madness Begins: Dove Goes Sweet, Others Play For Laughs
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2016
Unilever says the ongoing effort is based on research that two-thirds ...
- On Soaring Sales, Ulta's On An Expansion Binge
Marketing Daily, Sarah Mahoney - Monday, March 14, 2016
Ulta, which increased its marketing spending to build brand awareness and beef ...
- Timberland Adds A Twist, Crowdsources Crafty Boot Line
Marketing Daily, Sarah Mahoney - Thursday, March 10, 2016
The two-phase process starts with consumers voting on the concepts, called Mode ...
- St. Patrick's Day + Drunk Shopping = More Shoes
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2016
Finder.com reports that when it comes to shopping-while-sloshed, shoes are the N ...
- Burt's Bees Plays Alphabet Game To Save Furry Insects
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2016
For every post, the brand -- owned by Clorox Co. -- sa ...
- Dick's Dives Deep Into Olympics Inspiration
Marketing Daily, Sarah Mahoney - Tuesday, March 8, 2016
"We want to celebrate and support the grit and determination of the ...
- Digital, Social Media Forcing Fashion Week Changes
Marketing Daily, Sarah Mahoney - Monday, March 7, 2016
A new study from the Council of Fashion Designers of America, conduct ...
- Seeking Millennials' Kids And Babies, Target Spends Big On Tech
Marketing Daily, Sarah Mahoney - Friday, March 4, 2016
From integrating the Internet of Things into a baby's nursery to streamlini ...
- Stepped-Up Marketing Spend Fuels Gains At Adidas, Reebok
Marketing Daily, Sarah Mahoney - Thursday, March 3, 2016
"Adidas does very well on offering a full range of shoes, t ...
- The North Face Pushes Its Definition Of Hyperlocal
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2016
The company has figured out how to collaborate with a collective ...
- Ace Looks To Re-Color Your World
Marketing Daily, Sarah Mahoney - Tuesday, March 1, 2016
The hardware cooperative's new "31 Days of Color" program offers plenty ...
- Consumers Looking To Save Refunds, Not Spend Them
Marketing Daily, Sarah Mahoney - Monday, February 29, 2016
The National Retail Federation says that two-thirds of those in its surv ...
- JC Penney Bucks Trend With Sales Gain; Adds New Campaign
Marketing Daily, Sarah Mahoney - Friday, February 26, 2016
The company's campaign is themed "Get Your Penney's Worth." The spring effo ...
- Gen Y's Most Wanted: A Disruptive Bra Brand
Marketing Daily, Sarah Mahoney - Thursday, February 25, 2016
Why are America's young bosoms unhappy? Experts say Gen Y women don ...
- With Ecommerce, Mobile And Style Wins, Target Getting Its Beat Back
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2016
"As I look back a year ago, I believe we are operati ...
- P&G Focuses On Mentoring In Latest Latina Push
Marketing Daily, Sarah Mahoney - Tuesday, February 23, 2016
The #LivingFabulosa kick-off event, hosted by actress Diane ("Orange Is the N ...
- Amid Declining Satisfaction, Amazon, Nordstrom And Trader Joe's Stay Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 23, 2016
Consumers say just about every aspect of food shopping has become wor ...
- Nordstrom Top Fashion Brand; Ecommerce Gaining While In-Store Slips
Marketing Daily, Sarah Mahoney - Friday, February 19, 2016
Overall, the report says there is a lack of engagement. While 8 ...
- H&M Shows Off Its Coachella Lineup
Marketing Daily, Sarah Mahoney - Thursday, February 18, 2016
The sponsorship is the latest example of the company's effort to bui ...
- Q&A: Why Is Digital Simplicity So Complicated?
Marketing Daily, Sarah Mahoney - Wednesday, February 17, 2016
For many brands, multiple channels translate into mass confusion. "Marketing Daily" caug ...
- In Customer Loyalty, Macy's Plunges While Victoria's Secret Soars
Marketing Daily, Sarah Mahoney - Tuesday, February 16, 2016
Off-price chain Marshall's came in as the No. 1 brand in t ...
- For Grammys, Target Tests The Limits Of 'Live'
Marketing Daily, Sarah Mahoney - Monday, February 15, 2016
The effort is in support of Gwen Stefani's "This Is What t ...
- For Valentine's Day, Physical Shopping Beats Digital
Marketing Daily, Sarah Mahoney - Thursday, February 11, 2016
In the U.S., there has been a big decline in flowers (do ...
