- Reebok Wants To Carpe The Heck Out Of Your Diem
Marketing Daily, Sarah Mahoney - Monday, May 2, 2016
First, the spot inspires you to do more with the 25,915 da ...
- With Venus, P&G Starts Fanning Olympic Flames
Marketing Daily, Sarah Mahoney - Thursday, April 28, 2016
Fan favorite Gabby Douglas, who won gold in 2012, has signed ...
- JCPenney Steps Up Sephora Rollout
Marketing Daily, Sarah Mahoney - Wednesday, April 27, 2016
The Plano, Texas-based chain says about half the new shops are openi ...
- Macy's Goes Gaga (And Elton) For Brave New Love
Marketing Daily, Sarah Mahoney - Wednesday, April 27, 2016
To come up with the line, which includes oversize piano keys a ...
- Coach Turns Corner, Shakes Up Marketing Team
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2016
The restructuring "will allow us to emerge as a brand-led company wi ...
- 75% Of Affluent Millennials Get Money From Mom And Dad
Marketing Daily, Sarah Mahoney - Monday, April 25, 2016
"Boomers are often taking care of elderly parents as well as adu ...
- Target Takes Transgender Issue To Consumer Level
Marketing Daily, Sarah Mahoney - Friday, April 22, 2016
Telling customers to "use the restroom or fitting room facility that correspon ...
- Spending On Mom, Especially Apparel, Gains
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2016
The New York-based Brand Keys says that 88% of the 6,100 adul ...
- From Walmart To Whole Foods, Shifting Sands For Food Shoppers
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2016
"Marketing Daily" asked Mike Paglia, director of Kantar Retail's research and analys ...
- Gap's Athleta Jumps On Girl Power Bandwagon
Marketing Daily, Sarah Mahoney - Tuesday, April 19, 2016
Called "The Power of She," the campaign is set to include ...
- For Boston Marathon, John Hancock Gives Social Effort A Banner Twist
Marketing Daily, Sarah Mahoney - Monday, April 18, 2016
"We simply were overwhelmed by the response and the remarkable submissions," sa ...
- Wegmans, Publix Top American Supermarkets; Trader Joe's Slips
Marketing Daily, Sarah Mahoney - Friday, April 15, 2016
Research also found a strong preference for prepared foods, with 43% ...
- Saks In Bloom With Glam Gardens Promotions
Marketing Daily, Sarah Mahoney - Thursday, April 14, 2016
The campaign kicks off later this month, starting with high tea serv ...
- Golfsmith Ads Hope To Tap Growing Interest In Golf
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2016
"Our previous focus had been on Golfsmith as a brand, and n ...
- Macy's CMO Departs
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2016
Martine Reardon, who became chief marketing officer in 2012, is credited wi ...
- As Trader Joe's Gains, Whole Foods Teases 365
Marketing Daily, Sarah Mahoney - Monday, April 11, 2016
With its emphasis on private-label products and more affordable groceries, it can ...
- Food Lion Targets Picky Produce Crowd
Marketing Daily, Sarah Mahoney - Friday, April 8, 2016
"We had a lot to do in stores to create that clea ...
- H&M Steps Up E-Commerce, Unveils New Sustainability Line
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
The Swedish cheap-chic retailer says its first-quarter sales for the quarter ro ...
- Powered By Mobile, Shoppers Crave Online Experiences In Stores
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
"This report shows that retailers are taking major steps to integrate the ...
- Lono Bringing IoT To Front Lawns Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 5, 2016
The company is in talks to distribute the $250 system through oth ...
- Kit And Ace Builds Buzz With Hotel Pop-Ups
Marketing Daily, Sarah Mahoney - Friday, April 1, 2016
Called The Carry-on, the pop-ups are opening for a few days ea ...
- Mobile First? New Research Says Not So Fast
Marketing Daily, Sarah Mahoney - Thursday, March 31, 2016
Lakshman Krishnamurthi, a marketing professor at Northwestern University's Kellogg School of Manageme ...
- For Gens Y And Z, In-Store Experience Is Critical
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2016
For Gen Z, especially, it's all about customization and experimentation. They wa ...
- Lululemon Opens Ultra-Local Lab, Promises Digital Domination
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2016
With its comeback roaring along, Lululemon is setting its sights on ...
- Walmart's Latest #FightHunger To Raise $3 Million
Marketing Daily, Sarah Mahoney - Tuesday, March 29, 2016
Shoppers can use the #FightHunger hashtag on Twitter, Facebook and Instagram, ...
- Victoria's Secret Reveals The Year's Sexiest
Marketing Daily, Sarah Mahoney - Monday, March 28, 2016
The poll and subsequent social media push is all part of t ...
- On Marketing Hot Streak, Calvin Klein Tests Periscope, Snapchat
Marketing Daily, Sarah Mahoney - Friday, March 25, 2016
In an appearance on CNBC's "Mad Money," CEO Emanuel Chirico said, " ...
- Target Out To Digitally Disrupt Salad: How Fresh Is That Produce?
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2016
With its turnaround gaining momentum, Target executives don't miss many opportunities ...
- Stella McCartney Introduces Fragrance For Youngest Millennials
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2016
The company is using more sustainable methods of pressing and processing oi ...
- Nike Increases Advertising And Digital Budget; Sales Up
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2016
President and CEO Mark Parker credits the "robust" performance to "serving t ...
