- Smart Shades: Oakley, Intel Launch New Fitness Wearable
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
Called Radar Pace, the smart eyewear, priced at $449, uses a real-ti ...
- Reebok Adds Gigi Hadid To #PerfectNever
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
The campaign will focus not just on how Hadid uses fitness ...
- NRF: Holiday Spending To Rise A Healthy 3.6%
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
"People have more money in their pocket and an expanded use ...
- In New Partnerships, West Elm Pushes Past Coffee Tables
Marketing Daily, Sarah Mahoney - Monday, October 3, 2016
Peter Fowler, VP/hospitality and workspace at West Elm, tells "Marketing Daily," "Whi ...
- 'What's For Dinner?' Consumers' Changing Quick-Trip Strategy
Marketing Daily, Sarah Mahoney - Friday, September 30, 2016
"What's fascinating is that while e-commerce is still a very small pa ...
- Classroom Controversy: Levi's Joins Brands Bearing Causes
Marketing Daily, Sarah Mahoney - Thursday, September 29, 2016
"Educating kids about water conservation is a laudable goal, but it shouldn ...
- Wanted: Directors Of Toughness For Columbia Sportswear
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2016
"We felt that the amount of product testing we do just didn ...
- 'Unlimited You' Powers Nike Win; Futures Orders Spark Worry
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2016
It says sales in performance running hit their highest level ever, fuel ...
- Lane Bryant Taps Trolls For Body Positive Ads
Marketing Daily, Sarah Mahoney - Saturday, September 24, 2016
Themed #ThisBody is Made to Shine," it focuses on social media, sin ...
- Holiday Forecast Says E-Commerce To Gain 17%
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2016
Steady gains in the economy and a beefy labor outlook are fueli ...
- Halloween Spending Passes $8.4 Boo-Billion
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2016
Second-hand stores are also a big destination for costume shoppers, and ...
- Deloitte Finds Response To Retail Ads Plummets
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2016
Shopping online has given people more control -- and they like i ...
- Zappos Thanks Best Customers With Hometown Art
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2016
"We want to be viewed as a company with a lot ...
- Uniqlo Intros First-Ever Global Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, September 19, 2016
"The Science of Lifewear" ads showcase the retailer's unique approach to clothin ...
- Life Is Good Taps 'Positive State' To Battle Toxic Election
Marketing Daily, Sarah Mahoney - Friday, September 16, 2016
"There's just so much negativity right now," Life Is Good President Li ...
- Hispanic Market's Biggest Impact? Non-Hispanics
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2016
In this Q&A, Eva Gonzales, executive director, diverse consumer insights for Niels ...
- Wrangler Selling Gen Y On 'Authenticity Chic'
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2016
Its new marketing strategy is to get even bigger for its britche ...
- Iman, Chloe Sevigny Star In New H&M/Kenzo Campaign
Marketing Daily, Sarah Mahoney - Monday, September 12, 2016
The H&M campaign, which breaks Oct. 17 in advance of the collection ...
- Brady, Miller, Rodgers, Newton: Football Kicks Off With An Out-There Ad Season
Marketing Daily, Sarah Mahoney - Friday, September 9, 2016
There's Cam Newton channeling the brave and gentle bunnies of Watership Do ...
- Trolls, Star Wars And Pokemon Topping Toy Wish Lists
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2016
The NPD Group recently reported that in the first six months ...
- American Eagle Says #WeAllCan, Gets Political
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2016
The new "We All Can, Can You?" campaign is aimed at givi ...
- Rebel Rebel: Target Takes Aim With Early 'Rogue One' Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2016
Target's new "There's a rebel in all of us" spot focuses ...
- VF Corp. Repositions Lee, Wrangler
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2016
Instead of stressing the brand's hard-working denim heritage, new national TV a ...
- 'Ambicultural' Hispanics Shaping More Than Elections
Marketing Daily, Sarah Mahoney - Monday, September 5, 2016
As the group continues to become younger, better educated, and more affluen ...
- For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2016
When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penn ...
- Target CMO Jeff Jones Jets Over To Uber
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2016
Uber CEO Travis Kalanick says Jones will bring "his unique brand ...
- Nordstrom Picks Up J. Crew Collection
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2016
Nordstrom says the Madewell collection, with its artsy denim focus, has be ...
- Dollar Store Sales Hit Speed Bumps
Marketing Daily, Sarah Mahoney - Monday, August 29, 2016
Dollar General, Dollar Tree and Big Lots are reporting disappointing sales, ev ...
- Super-Strong Ulta Highlights Shifts In Beauty Business
Marketing Daily, Sarah Mahoney - Friday, August 26, 2016
As both JC Penney and Kohl's look for new ways to lu ...
- Kantar Forecast: Online's Best Holiday In Five Years
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2016
"Lower prices and job growth will stimulate more holiday shopping activity th ...