- Sears Goes Rogue With Elf TV
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2016
Paul Hayward, Sears' chief content integration officer, tells "Marketing Daily," "We've g ...
- Amid More Declines, Kohl's And Macy's Hopeful For Holidays
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2016
Macy's and Kohl's say sales fell for the quarter. But both a ...
- Gap Harnesses Optimism In Holiday Ads
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2016
The TV spot, set to "Baby Boomerang," the infectious glam-rock classic fr ...
- Retail CMOs: Bullish On Holidays, All In For Social
Marketing Daily, Sarah Mahoney - Tuesday, November 8, 2016
While there have been ongoing efforts to truly be the digital a ...
- Toys R Us Goes Experiential: No-Wait Photos, Toy-Testing Stations
Marketing Daily, Sarah Mahoney - Monday, November 7, 2016
Seasonal ads via BBDO and voiced by some of the season's hotte ...
- JCPenney Rolls Out 'Joy Worth Giving' Campaign
Marketing Daily, Sarah Mahoney - Monday, November 7, 2016
When it opens its doors at 3 p.m. on Thanksgiving Day, ...
- JC Penney, Kohl's Join Amazon In Rewriting Holiday Calendar
Marketing Daily, Sarah Mahoney - Thursday, November 3, 2016
"What's the point of chasing a Black Friday deal down at t ...
- Amid Shake-Up And Falling Sales, Whole Foods Calls New Format A Success
Marketing Daily, Sarah Mahoney - Friday, November 4, 2016
"This downbeat set of results caps a disappointing year for Whole Food ...
- Mainstreaming Mindfulness: Headspace Launches First Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 2, 2016
The ads are running in sports programming on local tv, cinemas, pre-ro ...
- In Holiday Ads, Nordstrom Gives Thanks For Customers
Marketing Daily, Sarah Mahoney - Wednesday, November 2, 2016
The retailer describes the effort as a series of "larger-than-life love notes ...
- Burberry, Macy's Get Cinematic For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, November 1, 2016
Burberry's new ad, running more than three minutes long, is filmed ...
- Deloitte: E-Commerce Spending To Match Stores For Holidays
Marketing Daily, Sarah Mahoney - Saturday, October 29, 2016
"The online channel is now equal to the store," says Collin Brinkma ...
- Election Scaring Off Holiday Shoppers
Marketing Daily, Sarah Mahoney - Thursday, October 27, 2016
The looming election is casting some dark shadows on shopping: About 4 ...
- Walmart's New Trick? Holiday Helpers
Marketing Daily, Sarah Mahoney - Thursday, October 27, 2016
And along with its usual holiday rollbacks, the Bentonville, Arkansas-based retailer al ...
- Gen Z's Favorite Word? Unique
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2016
Jeff Fromm, partner at Barkley in Kansas City, and author of sever ...
- John Legend, Chrissy Teigen Star In Target's Holiday 'Toycracker'
Marketing Daily, Sarah Mahoney - Tuesday, October 25, 2016
It has given the classic story a modern twist, with Legend ...
- REI Re-Ups #OptOutside For Black Friday
Marketing Daily, Sarah Mahoney - Monday, October 24, 2016
Because last year's effort struck such a chord in many people, ...
- Target Goes Posh, Teams Up With Victoria Beckham
Marketing Daily, Sarah Mahoney - Friday, October 21, 2016
Scheduled to go on sale in April, the retailer says the limited-editi ...
- For Christmas, Neiman Marcus Offering A Broadway Role, Or Joe Montana
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2016
The retailer's traditional over-the-top offerings include: a walk-on role in "Waitress" wh ...
- Dove Dives Into Debate With Body-Shaming Campaign
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2016
Various Trumps may have dragged brands like Skittles and Tic Tac in ...
- Luxury Brands Play Catch-Up: Ralph Lauren, Hermes, Burberry
Marketing Daily, Sarah Mahoney - Tuesday, October 18, 2016
Because luxury fashion brands "derive their value from scarcity and exclusivity, t ...
- Black Millennials: Social Media Influence Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, October 17, 2016
One of the most surprising findings in the report is the exte ...
- New Balance Looks For Heart In Inspirational Stories
Marketing Daily, Sarah Mahoney - Wednesday, October 5, 2016
The campaign, created in partnership with Tongal, the crowdsourcing studio, is runni ...
- Smart Shades: Oakley, Intel Launch New Fitness Wearable
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
Called Radar Pace, the smart eyewear, priced at $449, uses a real-ti ...
- Reebok Adds Gigi Hadid To #PerfectNever
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
The campaign will focus not just on how Hadid uses fitness ...
- NRF: Holiday Spending To Rise A Healthy 3.6%
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2016
"People have more money in their pocket and an expanded use ...
- In New Partnerships, West Elm Pushes Past Coffee Tables
Marketing Daily, Sarah Mahoney - Monday, October 3, 2016
Peter Fowler, VP/hospitality and workspace at West Elm, tells "Marketing Daily," "Whi ...
- 'What's For Dinner?' Consumers' Changing Quick-Trip Strategy
Marketing Daily, Sarah Mahoney - Friday, September 30, 2016
"What's fascinating is that while e-commerce is still a very small pa ...
- Classroom Controversy: Levi's Joins Brands Bearing Causes
Marketing Daily, Sarah Mahoney - Thursday, September 29, 2016
"Educating kids about water conservation is a laudable goal, but it shouldn ...
- Wanted: Directors Of Toughness For Columbia Sportswear
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2016
"We felt that the amount of product testing we do just didn ...