- Ralph Lauren Hopes Big Cuts Will Buff Up Its Brand
Marketing Daily, Sarah Mahoney - Wednesday, June 8, 2016
Introducing a plan it's calling the Way Forward, it's making big cut ...
- In TrainerTribute, Reebok Gives Props To Pros
Marketing Daily, Sarah Mahoney - Wednesday, June 8, 2016
Steve Robaire, Reebok's director of instructor engagement, tells "Marketing Daily": We thoug ...
- Stores Should Shake Their Millennial Myopia
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2016
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "A ...
- Will Gen Y Ever Crave Diamonds?
Marketing Daily, Sarah Mahoney - Monday, June 6, 2016
"The most surprising thing we found was that, to this group, technolo ...
- Walmart Adds Uber; Target Leaves Curbside
Marketing Daily, Sarah Mahoney - Friday, June 3, 2016
Wal-Mart is about to announce to shareholders that it will test groce ...
- Walmart Re-Embraces The Complexity Of The Smiley Face
Marketing Daily, Sarah Mahoney - Thursday, June 2, 2016
The world's largest retailer says it hopes the icon will add spa ...
- On Facebook, Men Are Meaner; Women Nicer
Marketing Daily, Sarah Mahoney - Wednesday, June 1, 2016
Among the topics and word clusters women use most: Wonderful, happy, birthda ...
- Red Nose Day: Donations Up, Viewers Down
Marketing Daily, Sarah Mahoney - Tuesday, May 31, 2016
Walgreens sold upwards of 10 million red noses this year -- mo ...
- Will Maine Finally Get To Share Its Secret?
Marketing Daily, Sarah Mahoney - Tuesday, May 31, 2016
What's at play is a controversial 87,500-acre parcel of land just ea ...
- Neiman Marcus Adds Mobile Charge To Stores
Marketing Daily, Sarah Mahoney - Friday, May 27, 2016
The plan, says Scott Emmons, head of NM's Innovation Lab, is ...
- Wearables, Appliances, E-Commerce Boost Best Buy Results
Marketing Daily, Sarah Mahoney - Wednesday, May 25, 2016
U.S. same-store sales came in flat, as opposed to the expected ...
- With J.J. Watt, Reebok Strives For Content-Driven Ecosystem
Marketing Daily, Sarah Mahoney - Monday, May 23, 2016
"Because of how hard J.J. Watt works, this is a perfect ti ...
- Shoppers Warming Up To Walmart
Marketing Daily, Sarah Mahoney - Thursday, May 19, 2016
The results were well above Wall Street's expectations, "highlighting that customers a ...
- Target Sees Sales Grow, With Whiffs Of Worry
Marketing Daily, Sarah Mahoney - Wednesday, May 18, 2016
Amid some key hires, the retailer also says it's sharpening its digit ...
- Where Are The Shoppers? At T.J. Maxx, Home Depot
Marketing Daily, Sarah Mahoney - Tuesday, May 17, 2016
While they're in different sectors, both reports show consumers aren't nervous a ...
- Burt's Bees Tries Inspirational Videos For New Lipstick
Marketing Daily, Sarah Mahoney - Sunday, May 15, 2016
Even though the brand gets scarcely a mention, the three-minute videos, ...
- Sears Tries New All-Appliance Format
Marketing Daily, Sarah Mahoney - Friday, May 13, 2016
The store uses plenty of digital thinking, including an interactive display call ...
- Retailers' Ads Make Dramatic Shift To Mobile
Marketing Daily, Sarah Mahoney - Thursday, May 12, 2016
But m-commerce efforts still haven't found their groove, with 78% of shoppe ...
- America's Fickle Fashionistas = Bad News For Gap, Macy's
Marketing Daily, Sarah Mahoney - Wednesday, May 11, 2016
Those declines come at a time when consumer confidence is solid, a ...
- JCPenney Goes Whole-Hog Into Appliances
Marketing Daily, Sarah Mahoney - Tuesday, May 10, 2016
"Financing of big-ticket appliances could be a major driver for sales ...
- As Sales Fall At Whole Foods, Company Dials Up Digital Marketing
Marketing Daily, Sarah Mahoney - Monday, May 9, 2016
"We are doing more to invite customers into stores through advertising, digit ...
- Staples Wants To Give Breakrooms A Makeover
Marketing Daily, Sarah Mahoney - Friday, May 6, 2016
Done right, breakrooms "can be a great use of space for companies ...
- Kentucky Derby Sponsorship Growing
Marketing Daily, Sarah Mahoney - Thursday, May 5, 2016
With horse racing fans counting down to the Kentucky Derby, Kantar Med ...
- Who Makes Women Feel Good? Amazon, Publix And Victoria's Secret
Marketing Daily, Sarah Mahoney - Thursday, May 5, 2016
Eight out of 10 women are simplifying how they care for the ...
- Bon-Ton Maxes Out On Mother's Day
Marketing Daily, Sarah Mahoney - Wednesday, May 4, 2016
Tiffany Cooley, VP of marketing for the retailer, tells "Marketing Daily," "T ...
- MIT Research Finds Online, Offline Pricing Often Identical
Marketing Daily, Sarah Mahoney - Tuesday, May 3, 2016
"We suspected this would be true, but we had no way ...
- 4 Of 5 U.S. Shoppers Frustrated By Mobile Shopping
Marketing Daily, Sarah Mahoney - Tuesday, May 3, 2016
While some of those gains are due to a stronger economic outloo ...
- NYPD, BBDO Target Retailers To Find Missing Kids
Marketing Daily, Sarah Mahoney - Monday, May 2, 2016
Services were donated, a BBDO spokesperson tells "Marketing Daily," "and it's ju ...
- Reebok Wants To Carpe The Heck Out Of Your Diem
Marketing Daily, Sarah Mahoney - Monday, May 2, 2016
First, the spot inspires you to do more with the 25,915 da ...
- With Venus, P&G Starts Fanning Olympic Flames
Marketing Daily, Sarah Mahoney - Thursday, April 28, 2016
Fan favorite Gabby Douglas, who won gold in 2012, has signed ...
