- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value ...
- Dollar General Beats Walmart
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2013
Affluent shoppers are the fastest-growing users of dollar stores, says Mike Pagli ...
- Target Introducing Digitally Driven Holiday Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2013
The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, t ...
- As Internet Takes Holiday Lead, Stores Go On Offense
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2013
A new survey from Deloitte shows that for the first time, Americ ...
- Toys R Us Unrolls #WishinAccomplished For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2013
The TV spots star a busload of kids -- almost 100, select ...
- For Shopper Marketing, Content Is King
Marketing Daily, Sarah Mahoney - Monday, October 21, 2013
Not only has it been the most important initiative in the pa ...
- Will Fiscal Drama Steal Retail's Holiday?
Marketing Daily, Sarah Mahoney - Wednesday, October 16, 2013
As flailing Washington, D.C. insiders raced to reopen the government and avo ...
- Walmart Plans Biggest Black Friday Ever
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2013
The world's largest retailer is vowing to have its loudest fourth quart ...
- Q&A: Target Flavors Content To Feed Infolust
Marketing Daily, Sarah Mahoney - Monday, October 14, 2013
The Minneapolis-based retailer isn't alone in its mania for content. A surv ...
- P&G Goes Highbrow In Fashion Collaboration
Marketing Daily, Sarah Mahoney - Friday, October 11, 2013
The idea behind the effort, which also includes a partnership with Premi ...
- Q&A: For DVR'd Ads To Work, Adjacencies Critical
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2013
New research from Duke University's Fuqua School of Business finds that ...
- Accenture: Consumers Plan 'Sensible' 11% Holiday Hike
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
While people say they will be hunting for bargains and focusing ...
- With Christmas Fantasies, Neiman Targets Arts Charity
Marketing Daily, Sarah Mahoney - Wednesday, October 9, 2013
It's here: Neiman Marcus' 2013 Christmas Book delivers its usual over-the-top gi ...
- Q&A: Loyalty Messages Infiltrate Mainstream Marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 8, 2013
Nearly 60% of the firms in the study named loyalty a t ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- VF's Lucy Lights Up Boston's Esplanade
Marketing Daily, Sarah Mahoney - Friday, October 4, 2013
The light forest, which is expected to move to other cities a ...
- Forecast: Middling Holidays Ahead
Marketing Daily, Sarah Mahoney - Thursday, October 3, 2013
While "the economic fundamentals ought to suggest a much healthier growth," N ...
- Tablets, Smartphones Gaining Retail Dominance
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2013
The study -- a joint effort of Shop.org, the National Retail Federation ...
- LL Bean, Nordstrom Flex Pop-Up Strategy
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Just in time for the holidays, both Nordstrom and LL Bean a ...
- Ikea, Menards Tops In Customer-Loving
Marketing Daily, Sarah Mahoney - Monday, September 30, 2013
Dunnhumby says all retailers in the category excel at having a stro ...
- Patagonia Taps Howard As New VP/marketing
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2013
Outdoor clothing company Patagonia says it has hired Joy Howard as VP/marketin ...
- Saks Brings On 'Scandal'-ous Fashion Event
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2013
In addition to a launch party, the promotion will feature in-store event ...
- Deloitte: Look For Moderate Gains This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, September 25, 2013
A new forecast from Deloitte points to reasonably happy holidays for store ...
- Marketers Launch Early Holiday, Spurn Mobile
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2013
The earlier campaigns are driven by what Bill Tancer, general manager ...
- Post Sandy, Halloween May Be Ho-Hum
Marketing Daily, Sarah Mahoney - Monday, September 23, 2013
Chalking the restraint up to cooler weather, the NRF's national survey, conduct ...
- Mobile, Customers Star in New Macy's Ads
Marketing Daily, Sarah Mahoney - Monday, September 23, 2013
Macy's is again relying on Harold, the fictitious store manager who h ...
- Gorilla Goes National With Animatronics
Marketing Daily, Sarah Mahoney - Monday, September 9, 2013
In an effort to reach the world's less-evolved do-it-yourselfers, Gorilla Glue ...
- Insiders, Consumers Agree: Amazon Top Online Retailer
Marketing Daily, Sarah Mahoney - Wednesday, September 4, 2013
After Amazon and eBay, which came in at No. 3, the remaini ...
- Gisele Audibles For H&M; Tom Silent For Uggs
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2013
Both halves of the world's best-paid celebrity couple are breaking new fa ...
- In Sandy's Wake, Brands Need Disaster Preparedness
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2013
With the first anniversary of Hurricane Sandy approaching at the end ...