- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- UPS Looking For Work's Stickiest Wickets
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your ju ...
- Macy's Adds Some Salsa With Thalia Sodi Spot
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
Who isn't looking for a fashion refresh in these winter-drab days? ...
- Sephora Rolls Out Beacons, AR, Mobile 'Contour' Technology
Marketing Daily, Sarah Mahoney - Saturday, March 7, 2015
Sephora, which has about 1,800 locations and is owned by LVMH M ...
- NRF: Americans To Spend More To Get Their Green On
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
The National Retail Federation reports that a long, bleak winter has America ...
- Norway Asks America: Are ComfyBalls Immoral?
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Norwegian fan favorite ComfyBalls, which sells what it calls the ultimate comfo ...
- Research: Consumers Aren't As Busy As They Think
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
"All of us have multiple identities, and multiple goals that come wi ...
- TD Ameritrade Targets Smart Sheep. Or Sheep With Smartphones
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Geico may have Max, a pig with excellent mastery of his smartphon ...
- Target Aims At Digital; Unwraps Sweeping New Strategy
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
Big changes are coming from Target Corp., with the retailer vowing ...
- Ving's Got Your Grandma's Back
Marketing Daily, Sarah Mahoney - Wednesday, March 4, 2015
You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle ...
- National Ads Building Buzz At Whole Foods
Marketing Daily, Sarah Mahoney - Monday, March 2, 2015
While Whole Foods Markets took plenty of lumps last year, it sa ...
- Tupac Voices A Rose For Powerade
Marketing Daily, Sarah Mahoney - Tuesday, March 3, 2015
In what Wieden + Kennedy says is a first, it's using narrati ...
- Who Says You Can't Go To Sturgis?
Marketing Daily, Sarah Mahoney - Friday, February 27, 2015
At a recent bike show, it used Oculus Rift, some tactile transducer ...
- Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
"Amazon did a really brilliant job of introducing this idea to Americans ...
- Caterpillar Lights Chinese Sky With A Single Generator
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2015
What happens when Caterpillar trucks in a single generator to Yuhu Villag ...
- Court Rules Against JC Penney In Macy's/Martha Stewart Flap
Marketing Daily, Sarah Mahoney - Friday, February 27, 2015
Despite stronger-than-expected sales, the retailer posted a loss. And a New Yo ...
- Target Regains Some Style Groove; Will Focus More On Natural, Organic Foods
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Moving forward, chairman and CEO Brian Cornell says the Minneapolis-based retailer's "fir ...
- Asics Goes Grandeur With Real Runners, Hobbit Scenery
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2015
Asics' new ad starts with a lone runner, who sounds a ram ...
- DIY Enthusiasm Pushes Sales At Home Depot Higher
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
"We had a strong finish to the year, as strength across t ...
- Oakley Inspires With Soaring Obsessives
Marketing Daily, Sarah Mahoney - Tuesday, February 24, 2015
Running in 22 countries, the effort is themed "One Obsession," and t ...
- Tax Refunds? Consumers Want To Save, Not Spend
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Younger people are even more prudent about their tax refunds. Among consume ...
- Burt's Bees Pretties Up Instagram
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Burt's Bees is looking to pretty up the pouts of its soci ...
- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- Nick's Adorable Spin On Black History Month
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
Nickelodeon has given it the cutest twist ever, with adorable little acto ...
- Nordstrom, Trader Joe's And Lowe's Rise, But Overall Retail Customer Satisfaction Declines
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The economy may be buzzing along, and Americans may be spending mo ...
- Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
"Ali is so much more than an athlete," says Barry Janoff, executi ...
- Neiman Marcus' CMO Hones Its Digital Edge
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
In recent months, the Dallas-based retailer has begun testing smart "memory mirrors ...
- Runners, Are You Faster Than An Amur Tiger?
Marketing Daily, Sarah Mahoney - Wednesday, February 18, 2015
Admit it. You don't just think you're fast, you think that ...
- Swedish Surfer Braves Baltic Sea
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
If you're among the millions of Americans currently cursing the mercury, y ...
- Battered And Broken, A Restored 1957 Land Rover Wins Four Mens' Hearts
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
After 15 years of boyish hijinks, shenanigans and generally driving it in ...