- Macy's Revamping Its Bid For Gen Y
Marketing Daily, Sarah Mahoney - Thursday, March 22, 2012
Macy's says it is rethinking the way it approaches Gen Y, a ...
- Dollar General To Open 625 New Stores
Marketing Daily, Sarah Mahoney - Thursday, March 22, 2012
Dollar General says sales for its fiscal fourth-quarter jumped 20.1% to ...
- Kohl's Taps Olympic Shoppers For Spring Ads
Marketing Daily, Sarah Mahoney - Wednesday, March 21, 2012
Kohl's new spring advertising campaign stars three of America's best-known Olympians, showcasi ...
- CVS Shuts Down Its Upscale Beauty Store
Marketing Daily, Sarah Mahoney - Wednesday, March 21, 2012
CVS says it is pulling the plug on its 25-store Beauty 3 ...
- Candy, Clothes To Send Easter Sales Soaring
Marketing Daily, Sarah Mahoney - Tuesday, March 20, 2012
Americans are in the mood for marshmallowy chicks, jellybeans, and new spri ...
- CVS Shuts Down Its Upscale Beauty Store
Raw, Sarah Mahoney - Wednesday, March 21, 2012
CVS says it is pulling the plug on its 25-store Beauty 3 ...
- L'Oreal, Lauren Team Up For Big Pony Launch
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Called "Life in Color," the song is featured in TV ads a ...
- Gap's Athleta To Sponsor USA Women's Water Polo
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Athleta, the Gap's women's sports apparel brand, says it will be ...
- Q&A: Gen Y's Youngest Demand Authenticity, Via Text
Marketing Daily, Sarah Mahoney - Friday, March 16, 2012
New data from DoSomething.org, a Web site that connects teens, brands, a ...
- What's that smell? Donald Trump!
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Donald Trump is coming up roses, or at least juniper, geranium a ...
- The Bookshelf: 'Culturematic,' 'Face-to-Face Book', 'Brand Rituals'
Marketing Daily, Sarah Mahoney - Thursday, March 15, 2012
Don't miss anthropologist Grant McCracken's Culturematic: How reality TV, John Cheever, ...
- Zara Shows Its New York Love
Marketing Daily, Sarah Mahoney - Wednesday, March 14, 2012
Zara, which made headlines last year when it paid $324 million f ...
- With Sales Up, Books-A-Million Names New CEO
Marketing Daily, Sarah Mahoney - Wednesday, March 14, 2012
Books-A-Million says fourth-quarter sales rose 10.7% to $166.9 million, while comparable-store sal ...
- Gen Y Shoppers Want To Share, Boomers To Save
Marketing Daily, Sarah Mahoney - Tuesday, March 13, 2012
No matter how old a person is, getting a great deal ...
- Tablet Owners Heaviest Mobile Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 13, 2012
While there are still plenty of people who aren't using their table ...
- Cameron Diaz Named Face of Tag Heuer
Marketing Daily, Sarah Mahoney - Monday, March 12, 2012
Now in its 40th year, Baselworld provides the perfect backdrop for bra ...
- Macy's Adding Champagne Bar To Shoe Department
Marketing Daily, Sarah Mahoney - Monday, March 12, 2012
In the midst of an extensive $400 million overhaul of its Hera ...
- Shoppers Are Patient, Moderate ... And Male
Marketing Daily, Sarah Mahoney - Saturday, March 10, 2012
As shoppers struggle to balance family budgets with the big jump ...
- Best Buy Taps Starbucks' Gillett As New Digital Head
Marketing Daily, Sarah Mahoney - Friday, March 9, 2012
Best Buy says it has hired Stephen Gillett as its new E ...
- Gillett To EVP, Pres For Best Buy Digital
Online Media Daily, Sarah Mahoney - Friday, March 9, 2012
Best Buy says it has hired Stephen Gillett as its new E ...
- Pandora: Luxury Marketer Makes Jewelry Social
Marketing Daily, Sarah Mahoney - Thursday, March 8, 2012
When it comes to jewelry, women want to share. At least that ...
- St. Patrick's On Saturday: A Mixed Blessing
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
With St. Patrick's Day looming, retailers, restaurants and bartenders all over t ...
- Walgreens/Foursquare Combo First National Effort
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
Walgreens has signed an exclusive deal with Foursquare, which it claims mak ...
- Macy's Takes Annual Flower Show Outside
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
Linked to its Brazilian-themed merchandising and marketing initiative, the show tent wi ...
- Mobile Aptitude: Nordstrom, Macy's, Dillard's Score Highest
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
A new study from BIGinsight measures the mobile aptitude of shoppers ...
- Struggling, Gen Y Redefines Wants, Needs
Marketing Daily, Sarah Mahoney - Monday, March 5, 2012
There's a growing reluctance among Millennials to ask for financial help fr ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
At OMMA, we spend a lot of time thinking, talking and writi ...
- Marketers Go Mad for Science
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
If there's one thing that's shaped marketing in the digital age, it ...
- P&G Uses Facebook to De-Mean Teen Girls
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
At this point, it's hard to overestimate the amount of hand-wringing there ...
- Chinese Giant to Global Powerbrand
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
It's strange to describe a brand as enormous as Lenovo as havi ...
