- The TV Report Card
Media Magazine, Sarah Mahoney - Friday, April 13, 2012
Between on-demand viewing, proliferating screens and ever-fragmenting audiences, we're aware of ju ...
- L.L. Bean Encourages: Discover Something
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
As part of the campaign, consumers can share their own outdoor inspiratio ...
- Rockport Readies New Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
To drive home the idea that comfy shoes can so be fashionabl ...
- Brooks Reaches Out To Happy Runners
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
For 10 years now, Brooks Sports has positioned itself as the sh ...
- Profits Up At Levi Strauss On Lower Ad Spending
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
Despite the squeeze of high cotton prices, Levi Strauss says its revenu ...
- Q&A: Size Matters: Why Large = Power
Marketing Daily, Sarah Mahoney - Monday, April 9, 2012
"In our bagel experiment, the banner put people in a certain minds ...
- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- All the World's A Screen: What's Your Number?
Media Magazine, Sarah Mahoney - Friday, April 6, 2012
Five. That's how many screens are in my life most days. There ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- Warm Weather + Early Easter = Solid March Sales
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Nordstrom, for example, says its comparable-store sales jumped 8.6% in March, a ...
- Sears To License Kenmore, Craftsman, DieHard
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Sears says it plans to license three of its biggest assets: T ...
- Amazon, Not Apple, Tops List Of Genius
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Amazon's practicality score is extra impressive -- not just for what ...
- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...
- On Campus: North Face, Ralph Lauren, American Eagle
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
In a survey of more than 1,100 college kids, Campus Entertainment repor ...
- Report: Coupon Offers Decline 8.1%
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Food marketers drastically cut their use of coupons last year, issuing 13. ...
- Target Taps McKinney Chief As New CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Target, which has been without a marketing chief since Michael Francis join ...
- MRM Feeds Gen Y Lions
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
In a clever bit of Gen Y stroking, digital agency MRM h ...
- Forrester: No Resting On Customer Satisfaction Laurels
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
"People get used to a level of service very quickly, so you' ...
- Best Buy Posts Loss, Touts Transformation Plan
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
Best Buy, which has been struggling with declining sales even as t ...
- Walmart Credits Marketing For Recent Gains
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
In a presentation for investors, Walmart says its recent sales gains a ...
- PwC: Even With Social, Stores Aren't Keeping Up
Marketing Daily, Sarah Mahoney - Friday, March 30, 2012
"Because most retailers haven't yet created efficient multichannel models, consumers are worki ...
- Sears Dumping Lands' End?
Marketing Daily, Sarah Mahoney - Thursday, March 29, 2012
The New York Post reports that Eddie Lampert, head of the embattl ...
- ASICS Sets Sights On Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
ASICS, which launched its "Stop At Never" campaign during last fall's I ...
- Staples Again Offering Free Copies For Tax-time
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
In what's become an annual tradition, Staples says it is again offeri ...
- Green Doubt: Consumers More Skeptical
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
Cone Communications' new Cone Green Gap Trend Tracker reports that a minori ...
- Despite Weak Flu Season, Walgreens Posts Record Sales
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
Walgreens says sales in its fiscal second quarter inched up 0.8% ...
- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- Lululemon Busts A Billion
Marketing Daily, Sarah Mahoney - Monday, March 26, 2012
Lululemon Athletica says its fiscal fourth-quarter revenues soared 51% to $371.5 millio ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- Nike Posts Stronger Sales, Profits
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
Nike says revenues climbed 15% to $5.8 billion in its fiscal thi ...
