- Gen Y Shoppers Want To Share, Boomers To Save
Marketing Daily, Sarah Mahoney - Tuesday, March 13, 2012
No matter how old a person is, getting a great deal ...
- Tablet Owners Heaviest Mobile Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 13, 2012
While there are still plenty of people who aren't using their table ...
- Cameron Diaz Named Face of Tag Heuer
Marketing Daily, Sarah Mahoney - Monday, March 12, 2012
Now in its 40th year, Baselworld provides the perfect backdrop for bra ...
- Macy's Adding Champagne Bar To Shoe Department
Marketing Daily, Sarah Mahoney - Monday, March 12, 2012
In the midst of an extensive $400 million overhaul of its Hera ...
- Shoppers Are Patient, Moderate ... And Male
Marketing Daily, Sarah Mahoney - Saturday, March 10, 2012
As shoppers struggle to balance family budgets with the big jump ...
- Best Buy Taps Starbucks' Gillett As New Digital Head
Marketing Daily, Sarah Mahoney - Friday, March 9, 2012
Best Buy says it has hired Stephen Gillett as its new E ...
- Gillett To EVP, Pres For Best Buy Digital
Online Media Daily, Sarah Mahoney - Friday, March 9, 2012
Best Buy says it has hired Stephen Gillett as its new E ...
- Pandora: Luxury Marketer Makes Jewelry Social
Marketing Daily, Sarah Mahoney - Thursday, March 8, 2012
When it comes to jewelry, women want to share. At least that ...
- St. Patrick's On Saturday: A Mixed Blessing
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
With St. Patrick's Day looming, retailers, restaurants and bartenders all over t ...
- Walgreens/Foursquare Combo First National Effort
Marketing Daily, Sarah Mahoney - Wednesday, March 7, 2012
Walgreens has signed an exclusive deal with Foursquare, which it claims mak ...
- Macy's Takes Annual Flower Show Outside
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
Linked to its Brazilian-themed merchandising and marketing initiative, the show tent wi ...
- Mobile Aptitude: Nordstrom, Macy's, Dillard's Score Highest
Marketing Daily, Sarah Mahoney - Tuesday, March 6, 2012
A new study from BIGinsight measures the mobile aptitude of shoppers ...
- Struggling, Gen Y Redefines Wants, Needs
Marketing Daily, Sarah Mahoney - Monday, March 5, 2012
There's a growing reluctance among Millennials to ask for financial help fr ...
- Ed:Blog
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
At OMMA, we spend a lot of time thinking, talking and writi ...
- Marketers Go Mad for Science
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
If there's one thing that's shaped marketing in the digital age, it ...
- P&G Uses Facebook to De-Mean Teen Girls
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
At this point, it's hard to overestimate the amount of hand-wringing there ...
- Chinese Giant to Global Powerbrand
OMMA Magazine, Sarah Mahoney - Friday, March 2, 2012
It's strange to describe a brand as enormous as Lenovo as havi ...
- NPD: Shoppers Mastering Art Of 'Showrooming'
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
"These consumers are educated, engaged and ever-connected, between their laptops, their computer ...
- High-End Beauty: Strongest U.S. Sales In 15 Years
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
The NPD Group says sales for prestige beauty and fragrance products total ...
- Macy's Gets Face(book)lift; Expands 'Ecosystem'
Marketing Daily, Sarah Mahoney - Wednesday, February 29, 2012
Unveiling a new Facebook look as one of the first retail bran ...
- Weather, Consumers Kind To Stores In February
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
Specialty clothing stores were among the best performers, including Victoria's Secret a ...
- Staples Posts Stronger Sales
Marketing Daily, Sarah Mahoney - Wednesday, February 29, 2012
Staples says its fourth-quarter sales rose 1% to $6.5 billion, while n ...
- Walmart Beats Target, Retains Slight Price Edge
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2012
In their ongoing tug-of-war for consumers' grocery carts, Walmart has again beat ...
- Will JCPenney's 'Ellen' Ads Backfire?
Marketing Daily, Sarah Mahoney - Monday, February 27, 2012
Some critics say the ads, from San Francisco-based Brandadvisors, are premature ...
- Lowes Results Beat Expectations
Marketing Daily, Sarah Mahoney - Monday, February 27, 2012
Lowe's says sales for its fiscal fourth-quarter jumped 11% to $11.6 billio ...
- Survey: Americans Want To Save Tax Refund
Marketing Daily, Sarah Mahoney - Friday, February 24, 2012
The survey, conducted for NRF by BIGinsight, reports that 66.2% expect ...
- Target Reports Higher Sales, Lower Earnings
Marketing Daily, Sarah Mahoney - Friday, February 24, 2012
Target says its fourth-quarter sales gained 3.3% to $20.9 billion, compared wi ...
- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Sears Posts $2.4 Billion Loss
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
Posting a $2.4 billion fourth-quarter loss and admitting its sales decline ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing milea ...