- Lululemon Launches Sweat-Life Personal Care Line
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The company introduced a line of self-care products designed just for athle ...
- Wayfair Staffers Organize Walkout, Protest Sales To Border Camp
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The protest was organized after CEO Niraj Shah said Wayfair would n ...
- Prime Day Provokes Excitement, Retailers Ride Amazon's Wave
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2019
The event's original intent was to drive Prime membership, but Prime D ...
- Nike, H&M, Schwinn Join 'Stranger Things' Frenzy
Marketing Daily, Sarah Mahoney - Monday, June 24, 2019
Various brands are hoping their merchandise survives the journey through the Upsi ...
- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Sunday, June 23, 2019
"We believe the most successful D2C brands are ones that offer t ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, June 17, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
- Secret To D2C Brands' Allure? Outspending Everyone Else
D2C Insider, Sarah Mahoney - Monday, June 10, 2019
And yes, they've noticed those radically outsized budgets make profits (ostensibly, t ...
- To Reduce Plastic Use, Olay Tests Innovative Refill Pods
Marketing Daily, Sarah Mahoney - Friday, June 7, 2019
The pilot program, a first from a mass brand, will offer Ol ...
- For Plant-Loving Millennials, Bloomscape Delivers
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2019
D2C start-up Bloomscape provides basic greenery and eases buyers through early plant-parenthoo ...
- Pride Problems: Brands Face A Rainbow Rebellion
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2019
For years, companies have gotten away with cheerfully tossing around a f ...
- Rihanna Piles On Sephora's Diversity Woes
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2019
Sephora's recent gaffe highlights just how fast incidents in a single sto ...
- In Latest Twist, Avon -- The Original D2C Brand -- Finds New Relevance
D2C Insider, Sarah Mahoney - Monday, June 3, 2019
Natura & Co, a Brazilian beauty company, is acquiring Avon -- whi ...
- Target, Walmart Tackle Amazon In Ad Sales. Can They Win?
Marketing Daily, Sarah Mahoney - Friday, May 31, 2019
Walmart and Target are taking bold steps into the advertising world, wi ...
- Why D2C Brands Excel At Creating Community
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2019
Study finds that 73% of 500+ D2C brands use customer reviews ...
- In Nike Debut, Naomi Osaka Shushes All The Noise
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2019
In the spot, the 21-year-old phenom practices in an empty stadium, whi ...
- Shopify's Master Plan? Vacant Storefronts, TV Ads
D2C Insider, Sarah Mahoney - Wednesday, May 29, 2019
As company looks to move to its next level of growth, ...
- Kind Of A Sad Story: Pessimism Increases Among Millennials, Gen Z
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2019
Among young people around the world, economic, social and political optimism ...
- Best Buy Steps Up Service Offers For Seniors
Marketing Daily, Sarah Mahoney - Thursday, May 23, 2019
"Our focus is to enable seniors to live longer in their hom ...
- Baby, Beauty, Essentials Shine Bright For Target
Marketing Daily, Sarah Mahoney - Wednesday, May 22, 2019
The retailer just released its eighth consecutive quarter of same-store sales gain ...
- JC Penney and Kohl's Suck The Life Out Of Retail's Party
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2019
Penney's latest financial report shows long-running train wreck is continuing, while Kohl ...
- The Circular Economy's Fashion Moment Arrives
D2C Insider, Sarah Mahoney - Monday, May 20, 2019
Established brands -- especially luxury ones -- no longer shy away fr ...
- Q&A: Jessica Alba On Honest's New Content Campaign
Marketing Daily, Sarah Mahoney - Friday, May 17, 2019
The company is kicking off "I Never Expected," an ambitious 20-episode vid ...
- LeBron Signs With Walmart For New Hunger Project
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2019
By purchasing any of Lebron James' favorite food items at Walmart, peop ...
- Macy's Launches Novel Pinterest Campaign, Tops Profit Estimates
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2019
Campaign links Pincodes in places like Santa Monica Pier to Pinterest boar ...
- Walmart, Target Surpass Amazon In Online Groceries
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2019
Report from Coresight Research finds 36.8% of U.S. shoppers bought groceries onli ...
- New Ads, Stepped-Up Spending Pay Off For Ralph Lauren
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2019
Analyst: "Ralph Lauren is in a much better state than a ye ...
- Amid New Discrimination Claims, Nike Releases Next 'Dream' Ad
Marketing Daily, Sarah Mahoney - Monday, May 13, 2019
Nike's powerful new "Dream with us" ad was greeted by a vid ...
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
D2C Insider, Sarah Mahoney - Monday, May 13, 2019
Thanks to a flurry of expensive ad buys, old-school TV viewers haven ...
- Does The Shoe Fit? Nike Uses Tech To Find Out
Marketing Daily, Sarah Mahoney - Friday, May 10, 2019
Nike Fit now uses your phone's camera to make sure the snea ...
- Calvin Klein Campaign Shows Off Young Performers' 'Radical Vulnerability'
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2019
Among celebs shown, rapper Chika waxes poetically about young women not y ...