Stephanie Miller

Articles by Stephanie All articles by Stephanie

• Be the Data Steward for Your Organization! in Show Daily on 05/03/2013
  

  Email marketers manage and use a lot of data, and so are a logical choice for leading a data governance program for the organization.

• It's the Behavior, Stupid! (When it Comes to Mobile Email) in Show Daily on 05/03/2013
  

  Mobile is not optional. It's the number one destination for email interaction.

• Amazon: If the Customer Doesn't Request it, Send Anyway!  in Show Daily on 05/02/2013
  

  Amazon's program is incredibly customer centric. It was rather surprising to hear that sometimes they send information that is not specifically of interest to the customer.

• Amazon: If the Customer Doesn't Request it, Send Anyway!  in Show Daily on 05/02/2013
  

  Amazon's program is incredibly customer centric. It was rather surprising to hear that sometimes they send information that is not specifically of interest to the customer.

• Responsive Design ROI - More than Mobile  in Show Daily on 05/02/2013
  

  CareerBuilder.com generated almost immediate ROI from responsive design and optimized mobile experiences.

• Email Subscriber Research - Necessary or Frivolous? in Show Daily on 12/12/2012
  

  Why do we not spend money surveying our email subscribers?

• Has Any Email Marketer Become the CMO? in Show Daily on 12/12/2012
  

  As stewards of the data, email marketers often drive digital innovation. Why not aspire to run the show?

• When Every Email Message is Precious in Show Daily on 12/12/2012
  

  How long does it take to get a campaign out the door?

• Contextual Relevance in Email Marketing - Is It Data or Content Driven? in Show Daily on 12/12/2012
  

  We never leave the data behind in any aspect of email marketing. There is art and science of email marketing illustrated in how creative deisgn and production is managed.

• Launching a Mobile App for TurboTax in Show Daily on 12/12/2012
  

  How do we leverage movile to accelerate our core business? The TurboTax team developed a really cool SnapTax mobile app to allow customers to file their taxes and earn a maximum refund directly from their mobile phone. However, having a cool product wasn't enough to build a business - and earn internal support.

Comments by Stephanie All comments by Stephanie

• NSA Surveillance Prompts Web Users To Protect Privacy by Wendy Davis (Online Media Daily on 08/14/2013)
  

  Interesting findings, and good summary, Wendy. We all must educate consumers and non-marketers about the value of responsible data driven marketing - which has NOTHING to do with NSA and other government surveillance programs. The behavior cited here is a good example of the misinformation that exists among both consumers and policy makers about targeted marketing adds value to our digital lifestyles. Consumers like choice, and having relevant advertising shown to them - and they demonstrate it every day through programs like Ad Options (aboutads.info). We also created a policy-speak translator (a link is on our DMA Advance blog) that helps marketers understand that what we think is cool, policy makers (and some consumers) sometimes think is creepy. Thanks! Stephanie Miller VP, DMA @stephanieSAM

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