Commentary
When Every Email Message is Precious
- by Stephanie Miller , December 12, 2012
The dynamic content panel is giving examples of email production cycles of up to six weeks. That is six weeks to get a particular mailing out the door. I've certainly worked with marketers where the process is three days or a week; but still.
The advances in technology should be giving email marketers the opportunity to be more template drvien, and automate the content curation. Is that working for your organization?
