- Chromecast Developers To Get More Seamless Video Ads Via Brightcove
MoBlog, Steve Smith - Wednesday, February 12, 2014
Brightcove has introduced a cloud-based approach to serving video ads into Chromecast-enabl ...
- Brands Aren't People: Their Customers Are
Mobile Insider, Steve Smith - Tuesday, February 11, 2014
Amex turned over its Instagram feed to a customer a week a ...
- No Instagram Or Vine Vids For Olympians
MoBlog, Steve Smith - Tuesday, February 11, 2014
Social media has raised a whole new set of issues for t ...
- The Mobile Bowl...Or, The Last Super Bowl Post I Am Writing...No, Really This Time
MoBlog, Steve Smith - Monday, February 10, 2014
It was not wishful thinking on our part. Mobile really was ...
- Mobile Apps Could Be Deciding Factor in Bank Brand Choice
Mobile Insider, Steve Smith - Friday, February 7, 2014
Citi issued a major revision to its banking app this week, focusi ...
- RetailMeNot Shopping App Posts Huge Gains, Claims 6X ROI for Retailers
MoBlog, Steve Smith - Friday, February 7, 2014
One of the leading shopping/coupon apps gives us a peek into i ...
- Teen Selfie-Trading Network Targets Facebook Flight
MoBlog, Steve Smith - Thursday, February 6, 2014
Positioning itself as a haven for Facebook-fleeing teens in search of t ...
- AppTap, PCH Partner To Drive Longer-Term User Value
Mobile Marketing Daily, Steve Smith - Wednesday, February 5, 2014
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wirele ...
- Lean-Back Mobile: Smartphone Video Viewing Rockets 86%
MoBlog, Steve Smith - Wednesday, February 5, 2014
Let's finally admit it: we never liked viewing video on a deskt ...
- Shazam Gets 700k Super Bowl Listens, But What Is The Second Screen's Second Act?
Mobile Insider, Steve Smith - Tuesday, February 4, 2014
Second-screen apps appear to be in a period of retrenchment. After ...
- Chromecast Development Opens To All: Let The Tossing (And Advertising) Begin
MoBlog, Steve Smith - Tuesday, February 4, 2014
After a long wait, developers finally get their hands on the S ...
- Eat At Joe's: Targeting The Last Hungry Mile
Data and Targeting Insider, Steve Smith - Tuesday, February 4, 2014
Local businesses are now getting the ability to target the hungry ...
- Fun, Fun, Fun 'Til Her Daddy Takes Her Smartphone Away
Mobile Marketing Daily, Steve Smith - Monday, February 3, 2014
Entertainment -- especially music and games -- is leading app revenue growt ...
- Squandered Bowl? Or Branding First?
Mobile Marketing Daily, Steve Smith - Monday, February 3, 2014
There were too few mobile engagements with Super Bowl viewers in la ...
- Super Bowl Goes Meta: Now We're Just Making Fun Of Ourselves
MoBlog, Steve Smith - Monday, February 3, 2014
Ads making fun of other ads dominated the second screen this yea ...
- iBeacons To Meet Fans At Ballparks Nationwide On Opening Day
MoBlog, Steve Smith - Friday, January 31, 2014
The new iBeacon short-range smartphone communication and triggering technology will get i ...
- The Age Of The 3-Second Ad Is Upon Us
Mobile Insider, Steve Smith - Thursday, January 30, 2014
Mobile video is not just about a new screen -- it's abo ...
- Everybody Must Get Stoned - The App
MoBlog, Steve Smith - Thursday, January 30, 2014
A new version of the Leafly cannabis-finder and catalog app is ...
- New And Old Behaviors
Mobile Insider, Steve Smith - Wednesday, January 29, 2014
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing a ...
- Forget 'Smart' Devices: Help Me Make A Smarter Me
MoBlog, Steve Smith - Wednesday, January 29, 2014
The Internet of Things will force brand marketers to think less abo ...
- Next Brand App Stage - Engagement Enhancement
MoBlog, Steve Smith - Tuesday, January 28, 2014
The Mobile Insider Summit kicked off with a panel of branded a ...
- Mobilizing A People's Army Of Data Feeds
Data and Targeting Insider, Steve Smith - Monday, January 27, 2014
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting ...
- StumbleUpon's 5by App Brings Targeted Serendipity To Mobile Video
MoBlog, Steve Smith - Monday, January 27, 2014
Sporting the kind of personalized, mobile-aware front end YouTube should have, t ...
- Targeting Moods: Apple Proposes Next Generation Of Psycho-Physical-Behavioral Profiling
MoBlog, Steve Smith - Friday, January 24, 2014
In a new patent application Apple is proposing an ad and conte ...
- Instagram, MoSo Rising, Facebook Worries Exaggerated
Mobile Insider, Steve Smith - Thursday, January 23, 2014
If Facebook is leaking users, the pace is pretty slow, according ...
- Mobile, Especially iPhones, Eating Email
MoBlog, Steve Smith - Thursday, January 23, 2014
Email continues to migrate at least as quickly to mobile as ju ...
- Mobivity To Acquire SmartReceipt, Tie POS To Personalized Mobile Offers
Mobile Marketing Daily, Steve Smith - Wednesday, January 22, 2014
SMS and loyalty app provider Mobivity will acquire a leading provider ...
- Requiem For A Promising Medium - Comics In Motion
MoBlog, Steve Smith - Wednesday, January 22, 2014
Whither the motion comic? It bastardized both comic art and animation in ...
- Microsoft Xbox One Goes Super-Stealth, Hyper-Native, Silly-Stupid In YouTube Campaign
Video Insider, Steve Smith - Wednesday, January 22, 2014
In a misguided attempt at user-gen promotion, Microsoft offered YouTube celebs ...
- Talk To The Machine
Mobile Insider, Steve Smith - Tuesday, January 21, 2014
Marketers are exploring ways of integrating voice interfaces to handle higher-level interactio ...