- Twitter Claims Oscar Audience Almost As Large As ABC's
Mobile Marketing Daily, Steve Smith - Wednesday, March 5, 2014
While the equivalence of watching a TV telecast and having a Twitt ...
- After 'Second Screening': You Know These Two Devices Really Want To Talk With Each Other
MoBlog, Steve Smith - Wednesday, March 5, 2014
Roku follows part of the Chromecast model with its new Streaming Stic ...
- Apple's $1 Billion TV 'Hobby' Is Starting To Feel Like A 90s Cable Company
Mobile Insider, Steve Smith - Tuesday, March 4, 2014
Do we really need to wait for a next-generation Apple TV f ...
- Heineken Says: Pitch A Movie - 140 Characters Or Less - Have Fun - Go
MoBlog, Steve Smith - Tuesday, March 4, 2014
Brands would be a lot better off if they gave us thin ...
- Help! My Unquantified Self Is Stuck In Fitbit Hell
Data and Targeting Insider, Steve Smith - Monday, March 3, 2014
I am the only family member without a fitness monitor. I fe ...
- 'Sorry, Our Bad': Oscar Selfie Breaks Twitter - Sorta
Mobile Marketing Daily, Steve Smith - Monday, March 3, 2014
The Academy Award ceremony produced at least one surprise last night ...
- Apple Introduces CarPlay iPhone In-Auto Interface
Mobile Marketing Daily, Steve Smith - Monday, March 3, 2014
Apple has updated and rebranded its telematics solution, now calling it CarPla ...
- Mobilizing The Vote: The Post-TV Campaign
MoBlog, Steve Smith - Monday, March 3, 2014
New research shows that voters' video consumption passed a tipping point la ...
- Amazon Leads BestBuy, BoA And Apple By Miles In Mobile Search Buys
MoBlog, Steve Smith - Friday, February 28, 2014
The #1 desktop search advertiser online is also the top advertiser ...
- Neiman Marcus App Bridges Virtual And Retail Space - With A Simple Call
Mobile Insider, Steve Smith - Thursday, February 27, 2014
The new Neiman Marcus app is a fine state of the a ...
- Brand Modesty: When Throwaway App Tchotchkes Work
MoBlog, Steve Smith - Thursday, February 27, 2014
Purina's new Beggin' Nosecam app benefits from low ambitions. More brands shou ...
- TV Is Dead; Long Live TV
Mobile Insider, Steve Smith - Wednesday, February 26, 2014
With its new movies app, Disney is trying to move to table ...
- The M-Payment 'Duh Factor:' Try Figuring Out the Value First. No, Really This Time
MoBlog, Steve Smith - Wednesday, February 26, 2014
At Mobile World Congress, MasterCard revealed a pilot project that makes ce ...
- This Time It IS Personal: Mobile Expectation And Risk Run High
Data and Targeting Insider, Steve Smith - Tuesday, February 25, 2014
A new survey by ExactTarget suggests that consumers have high expectation f ...
- Welcome To Mobile World Congress: BTW, The Smartphone Is Dead
MoBlog, Steve Smith - Tuesday, February 25, 2014
A provocative report from ZenithOptimedia/Performics suggests that after the role of smartphon ...
- Target Starts Mobile Game Series For Brand Partners
Mobile Marketing Daily, Steve Smith - Monday, February 24, 2014
Retailer Target is leveraging its mobile reach on behalf of marketing partne ...
- Facebook Video Use Rises Sharply Ahead Of Ad Launch
MoBlog, Steve Smith - Monday, February 24, 2014
A lot of us dread the prospect of auto-play video ads ...
- As Mobile Ad Reach Doubles, Are Consumers Waking Up To The True Value Of Their Own Data?
MoBlog, Steve Smith - Friday, February 21, 2014
Mobile ad reach grew substantially in the last year, but most use ...
- Facebook Pays Dearly To Stay Hip - $19B For WhatsApp
Mobile Insider, Steve Smith - Thursday, February 20, 2014
Chasing a hipness that is quickly fleeing the social network, Facebook h ...
- The Mobilization Of Music Video
MoBlog, Steve Smith - Thursday, February 20, 2014
The majority of music videos from the leading source of the fo ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones th ...
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
Data and Targeting Insider, Steve Smith - Monday, February 17, 2014
Retailers are rushing to deploy in-store short range wireless contact with customer ...
- AR And Image Recognition Drive Print2Mobile Growth
Mobile Insider, Steve Smith - Tuesday, February 18, 2014
Both publishers and advertisers greatly accelerated their use of mobile activation cod ...
- Olympians Go 'Native' With Sponsored Tweets From Athletes
Mobile Marketing Daily, Steve Smith - Tuesday, February 18, 2014
As part of their sponsorship package, some athletes are contracted to po ...
- Fallon App Doesn't Promise Much 'Tonight Show' Edge
MoBlog, Steve Smith - Tuesday, February 18, 2014
Jimmy Fallon occupies the revered "Tonight" show chair this week, and ...
- Microsoft And Starcom To Bring Video Content Across Screens
MoBlog, Steve Smith - Monday, February 17, 2014
Yet again, Microsoft is trying to leverage the diverse video assets ...
- Free Shrooms For Everyone...If 'Flappy Bird' Flies Back
MoBlog, Steve Smith - Friday, February 14, 2014
Because the young Vietnamese developer of "Flappy Bird" isn't under enough pressur ...
- Sears Initiates Drive-By Shopping With In-Vehicle Pickup
Mobile Marketing Daily, Steve Smith - Thursday, February 13, 2014
Sears is extending its in-store pickup service for mobile shoppers with ...
- Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data Policy
MoBlog, Steve Smith - Thursday, February 13, 2014
Claiming violations of its partnership agreement involving data handling and retention, Facebo ...
- Personal Writ Large: App And Its Users Power Agency Signage
Mobile Insider, Steve Smith - Wednesday, February 12, 2014
A technically innovative and creative use of one-to-many mobile broadcasting allows use ...