- Mobile Transactions To Top $3.2 Trillion In 2017...Unless They Don't
MoBlog, Steve Smith - Thursday, June 20, 2013
The sky is the limit when it comes to predictions about h ...
- DailyBreak Brings Its Native Ad Model To Mobile
MoBlog, Steve Smith - Wednesday, June 19, 2013
DailyBreak has launched a mobile app with its first mobile branded campaig ...
- That Other Second Screen: Tablets To Get In Sync With Gaming Consoles
Mobile Insider, Steve Smith - Tuesday, June 18, 2013
The next generation of gaming consoles has much more to lose fr ...
- Be Persistent, Colorful, Short, Valuable: IAB Issues Mobile Creative Manifesto
Mobile Marketing Daily, Steve Smith - Tuesday, June 18, 2013
In tandem with the Cannes Lions celebration this week, the IAB survey ...
- How Tuned In Are Second-Screen Users, Really?
MoBlog, Steve Smith - Tuesday, June 18, 2013
The metrics around second-screen use and the occasional linkage viewers make betwe ...
- 'Atlantic' Joins 'Esquire' In Launching Weekly Mini-Mags For Devices
Mobile Marketing Daily, Steve Smith - Monday, June 17, 2013
Magazines are trying to re-imagine their content and test new models ...
- Facebook Targets The Mobile Cookie Problem
MoBlog, Steve Smith - Monday, June 17, 2013
Part of Facebook's pitch to marketers is that its first-party data se ...
- Americans Knew their Privacy Was Shot Even Before the NSA News
Data and Targeting Insider, Steve Smith - Monday, June 17, 2013
Americans appear to be of two minds about the use of the ...
- Yahoo Acquires GhostBird To Enhance Flickr
Mobile Marketing Daily, Steve Smith - Friday, June 14, 2013
While much smaller than last month's big acquisition of Tumblr, Yahoo's purcha ...
- The Infographic Of You: Foursquare Visualizes Your Check-Ins
MoBlog, Steve Smith - Friday, June 14, 2013
Foursquare's fun ad integration with Samsung hints at the ways that med ...
- Pop Secret Finds Its Mobile Moment...Just Before The Kernel Burns
Mobile Insider, Steve Smith - Thursday, June 13, 2013
Pop Secret's Perfect Pop app has zoomed up the foodie chart becau ...
- Ahhhh....Results: Coca-Cola Digital-First Campaign Attracts 2.1 Million
MoBlog, Steve Smith - Thursday, June 13, 2013
The early results from the Coke Ahhh.com project suggest that an ambitio ...
- Amazon, Toyota, Google Lead As Almost All Top Advertisers Mobilize
MoBlog, Steve Smith - Wednesday, June 12, 2013
Virtually all of the top 100 brands have executed mobile ad campaig ...
- Please Geofence Me In: RetailMeNot Engagement Up 4X With Location Triggers
Mobile Insider, Steve Smith - Tuesday, June 11, 2013
Geofencing is not only effectively triggering greater engagement with shopper app RetailMeNo ...
- Tell Me My Story: Disney Helps Shape User-Generated Mobile Media
MoBlog, Steve Smith - Tuesday, June 11, 2013
Disney's Story app is a rudimentary example of a media company helpi ...
- A QR Code Walks Into A Zoo...
MoBlog, Steve Smith - Monday, June 10, 2013
Using QR and other mobile codes to "activate" Web content in respon ...
- Comedy Central Launches New Standup Channel... As An App
Mobile Marketing Daily, Steve Smith - Friday, June 7, 2013
Comedy Central has designed its new app of on-demand stand-up routines ...
- The Hills Are Alive With Rumors Of Ad-Supported 'iRadio'
MoBlog, Steve Smith - Friday, June 7, 2013
The tech buzzocrats are buzzing over Apple's reported launch of a streami ...
- 7.5 Million Of Us Are Using Mobile Wallets, But Mainly To Buy Starbucks Coffee
Mobile Insider, Steve Smith - Thursday, June 6, 2013
The press fetish with mobile wallets is far ahead of actual consum ...
- M-Vid Has Big Mo: 40% Of U.S. YouTube Views Now On Devices
MoBlog, Steve Smith - Thursday, June 6, 2013
Video may be mobilizing faster than many of us expected, especially ...
- Gartner Lowers Mobile Payment Forecasts, Cites Lagging NFC, Poor Execution
Mobile Marketing Daily, Steve Smith - Wednesday, June 5, 2013
Mobile payments are booming -- but not exploding quite as much ...
- The Millennial Difference: Half Of All Video Views At BuzzFeed Are Now Mobile
MoBlog, Steve Smith - Wednesday, June 5, 2013
Even if you and I are not using our phones to vi ...
- Tap Me?: Let's Not Allow NFC To Go Down The Rabbit Hole
Mobile Insider, Steve Smith - Tuesday, June 4, 2013
NFC may have more to offer consumers and marketers outside of t ...
- Coke's Ahh Moments: The Mobile Pauses That Continue To Refresh
MoBlog, Steve Smith - Tuesday, June 4, 2013
Coke's Ahh project is still going strong months after it first broug ...
- Airpush Ad Net Updates SDK, Claims 90,000 Apps
Mobile Marketing Daily, Steve Smith - Monday, June 3, 2013
One of the fastest-growing mobile ad networks, Airpush announced upgrades to i ...
- Kantar: iOS Outpacing Android, Windows Phones Start To Budge From Behind
MoBlog, Steve Smith - Monday, June 3, 2013
Android still has majority market share in the U.S., but iOS h ...
- Reflecting On OMMA DDM: Data Big And Messy
Data and Targeting Insider, Steve Smith - Friday, May 31, 2013
A number of panelists at last week's OMMA DDM mocked marketers w ...
- Mondelez Drinks The Mobile Tang: 10% To The Platform And A Big M-Deal With Google
MoBlog, Steve Smith - Friday, May 31, 2013
In its first mobile-only deal, Mondelez has made a strategic agreement wi ...
- The Return Of The Son Of The Mary Meeker Mobile Monster Deck
Mobile Insider, Steve Smith - Thursday, May 30, 2013
The subtitle of Mary Meeker's latest monster state of the Internet de ...
- The 58-Minute Opportunity?: Daily Smartphone Use Still Mainly P2P
MoBlog, Steve Smith - Thursday, May 30, 2013
It is always important for mobile marketers to keep in mind t ...