- inMobi: Mobile Users Spending More Time With Devices Than With TV
Mobile Marketing Daily, Steve Smith - Wednesday, February 29, 2012
A new global study of mobile media consumption from one of t ...
- Cost Of Marketing Apps Falls In January
Mobile Marketing Daily, Steve Smith - Wednesday, February 29, 2012
The cost of acquiring pyal app users plummeted to new lows ...
- Lexus Sponsors Reduced-Ad Leap Day
Mobile Marketing Daily, Steve Smith - Wednesday, February 29, 2012
Pandora listeners on this Feb. 29 "Leap Day" will hear fewer a ...
- Millennial Media Offers Self-Serve Mobile Ad Tools To Broaden The Base
MoBlog, Steve Smith - Wednesday, February 29, 2012
Taking on the conventional wisdom that flying mobile ad campaigns is sti ...
- iPad Ver. 3 Vs. Tablet Advertising Ver. 1
Mobile Insider, Steve Smith - Tuesday, February 28, 2012
As we approach the expected launch of an iPad 3 next wee ...
- QR Explosion: Retail And Tech Lead Among 2,300 Mobile Code Advertisers in 2011
Mobile Marketing Daily, Steve Smith - Tuesday, February 28, 2012
Six percent of print ads in the final months of 2011 carri ...
- Shipping Included? AT&T To Let Apps Pick Up The Data Tab
MoBlog, Steve Smith - Tuesday, February 28, 2012
AT&T's latest plan to revive its brand image among consumers? Let's ha ...
- Mobile Ads: The Annoyance Issue Re-Emerges
Mobile Marketing Daily, Steve Smith - Monday, February 27, 2012
The overwhelming majority of mobile users in the U.S. and U.K. s ...
- One In Five Visits To Mobile SMB Sites Results In A Call
Mobile Marketing Daily, Steve Smith - Monday, February 27, 2012
According to new data from DudaMobile in partnership with the Google-led Go ...
- Wow! How Many Second Screens Would It Take To Make That Oscar Show Interesting?
MoBlog, Steve Smith - Monday, February 27, 2012
It took three different second-screen apps to add up to one ful ...
- Working With Consumers to Build Better Services From Their Data
Data and Targeting Insider, Steve Smith - Friday, February 24, 2012
"Big data" was the dominant trope throughout this week's OMMA Data &am ...
- Second Screens Need To Tame The Social TV Mob
MoBlog, Steve Smith - Friday, February 24, 2012
Social TV can be more overwhelming than helpful in second-screen apps. ...
- Could Kindle Fire Be Amazon's iPod?
Mobile Insider, Steve Smith - Thursday, February 23, 2012
Amazon's Kindle Fire has grown the number of app downloads in t ...
- Swimsuits Still Rule: SI Gets 482,000 App Downloads
MoBlog, Steve Smith - Thursday, February 23, 2012
The annual Sports Illustrated Swimsuit issue is the magazine franchise that ju ...
- BBB And Wise Giving Foundation Join For Mobile Effort
MoBlog, Steve Smith - Wednesday, February 22, 2012
The Council of Better Business Bureaus and its BBB Wise Giving Allian ...
- Using QR To Create In-Store Mobile Moments
Mobile Insider, Steve Smith - Tuesday, February 21, 2012
Your customer just walked into your store with a camera, an ...
- Publishers Still Confident (Sort of) In Print
Mobile Marketing Daily, Steve Smith - Tuesday, February 21, 2012
Is a digital-only future in store for many print brands? According ...
- CellTrust Acquires RevMobile
Mobile Marketing Daily, Steve Smith - Tuesday, February 21, 2012
Mobile messaging company CellTrust has acquired mobile marketing firm RevMobile in ...
- Maybe The Oscars App Needs More Slime
MoBlog, Steve Smith - Tuesday, February 21, 2012
As awards season comes to a blessed close, apps are still experimenti ...
- Valentine's M-Commerce Proves Christmas Was No Mobile Fluke
Mobile Marketing Daily, Steve Smith - Monday, February 20, 2012
Nearly 15% of traffic to retail sites over the week leading ...
- "Day Made of Glass" 2: The Tablet Will Be The New Brains Of The Operation
MoBlog, Steve Smith - Monday, February 20, 2012
In the more self-aware sequel to its unwittingly successful "A Day Ma ...
- Branded Content with iPad Wings: Q&A With Red Bull Media
Mobile Marketing Daily, Steve Smith - Friday, February 17, 2012
Several years ago, Red Bull formed its own independent content and producti ...
- Paywall Goes Up On Mobile March Madness
Mobile Marketing Daily, Steve Smith - Friday, February 17, 2012
Turner Sports, CBS Sports and the NCAA have unveiled a new tier ...
- I'm A Mac...And I'm An iPhone: And We're Getting Married
MoBlog, Steve Smith - Friday, February 17, 2012
Apparently one of the foundations of a post-PC world is one ...
- AOL Wants To Bring High-Impact Desktop Model To Mobile
Mobile Insider, Steve Smith - Thursday, February 16, 2012
With a new tablet-optimized portal page and experience in its Editions ne ...
- People.com Launches Tablet-Optimized Site With Unilever Support
Mobile Marketing Daily, Steve Smith - Thursday, February 16, 2012
Both People.com and AOL.com have launched tablet-optimized sites this week. Unilever ...
- Vendor Study: Few -- Very Few -- Retail Brands Are Truly Mobile-Ready
MoBlog, Steve Smith - Thursday, February 16, 2012
Most major retailers continue to offer uneven mobile experiences across platforms, ...
- NAI To Update Code and Site, Broaden The Discussion in 2012
Data and Targeting Insider, Steve Smith - Wednesday, February 15, 2012
The former chief privacy officer of the FTC is only three mont ...
- Apple's Tim Cook: Tablet Sales Will Surpass PC
Mobile Marketing Daily, Steve Smith - Wednesday, February 15, 2012
At a Goldman Sachs keynote, Apple CEO Tim Cook argued that "o ...
- Tablets Break Out In The Workplace...Or Try
MoBlog, Steve Smith - Wednesday, February 15, 2012
Less than half of the respondents to the survey said their compani ...