- Holding Cos. Slow, Europe 'Difficult'
MediaDailyNews, Steve McClellan - Thursday, October 25, 2012
Feeling the effects of the sputtering global economy, holding company organic grow ...
- Clarification: 'FT,' "IHT' Not Confirmed In Forbes' Campaign
MediaDailyNews, Steve McClellan - Thursday, October 25, 2012
Two publications originally disclosed as being on the media buy list f ...
- Colgate-Palmolive Exec: Company Behind In Mobile Marketing
Online Media Daily, Steve McClellan - Thursday, October 25, 2012
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should b ...
- 'Forbes' Launches New Tagline, Brand Campaign
MediaDailyNews, Steve McClellan - Wednesday, October 24, 2012
'Forbes' is launching a new brand advertising campaign this month -- i ...
- Shing: Embrace The Mobile-Dominated World
Online Media Daily, Steve McClellan - Wednesday, October 24, 2012
As a media currency, ratings are "rubbish." The new currency is "attention ...
- Horizon Media Taps Santello To Head LA Office
MAD LA, Steve McClellan - Wednesday, October 24, 2012
New York-based independent shop Horizon Media has hired digital strategist and agen ...
- Clarification: Starcom Response To Discrimination Lawsuit
MediaDailyNews, Steve McClellan - Tuesday, October 23, 2012
Publicis Groupe's Starcom MediaVest Group has issued a statement in response ...
- Survey: Obama Scores Higher As 'True Leader'
MediaDailyNews, Steve McClellan - Tuesday, October 23, 2012
A Havas Media survey shows that most voters do not believe th ...
- Mobile Pros: Industry Yet To Be Optimized
Online Media Daily, Steve McClellan - Monday, October 22, 2012
From an advertising standpoint mobile's year has yet to come -- t ...
- Starcom MediaVest Slammed With Discrimination Lawsuit
MediaDailyNews, Steve McClellan - Friday, October 19, 2012
Publicis Groupe's Starcom MediaVest Group has been slapped with another discrimination lawsui ...
- Gap Reviews Agency Assignments Outside U.S.
MediaDailyNews, Steve McClellan - Friday, October 19, 2012
Clothing retailer Gap Inc. is conducting a creative and media agency revi ...
- Posterscope's Buckley Receives Light Sentence For Fraud
MediaDailyNews, Steve McClellan - Thursday, October 18, 2012
Former Posterscope financial director James Buckley was sentenced Tuesday for his ro ...
- Horizon Media Taps Santello To Head LA Office
MediaDailyNews, Steve McClellan - Thursday, October 18, 2012
New York-based independent shop Horizon Media has hired digital strategist and agen ...
- Voters: TV Key To Political Choices
MediaDailyNews, Steve McClellan - Wednesday, October 17, 2012
Television remains the top source for political election coverage for consumers a ...
- BBC Renews Ogilvy, DuPont-Branded Show 'Horizons'
MediaDailyNews, Steve McClellan - Wednesday, October 17, 2012
BBC World News has renewed the TV series "Horizons," which is bas ...
- Omnicom's Wren Calls Earnings 'Solid'
MediaDailyNews, Steve McClellan - Tuesday, October 16, 2012
Omnicom Group was first out of the gate among agency holding compani ...
- MEC Wins LegalZoom Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 16, 2012
WPP's MEC has been selected to handle media chores for LegalZoom, t ...
- DPAA Encouraged To 'Storyscape' And Focus On 'Recency'
Online Media Daily, Steve McClellan - Tuesday, October 16, 2012
At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creati ...
- Despite Elections, Olympics, Holding Co. 2012 Revs Drop
MediaDailyNews, Steve McClellan - Monday, October 15, 2012
Usually, presidential election and Olympic years, like 2012, provide a boost ...
- Correction: IPG Sponsors Hispanic Media Panel
MediaDailyNews, Steve McClellan - Monday, October 15, 2012
Correction: In a story in the Oct. 15 issue of Media Dai ...
- Carat Wins Macy's Broadcast, Digital Media Business
MediaDailyNews, Steve McClellan - Monday, October 15, 2012
Retail giant Macy's has awarded Aegis Group's Carat its estimated $500 milli ...
- Omnicom Q3 Profits Flat With 3.5% Organic Revenue Growth
Raw, Steve McClellan - Tuesday, October 16, 2012
Omnicom Group reported a 1% revenue gain in the third quarter ...
- Agency-Client Conflicts Become Less Of A Headache
MediaDailyNews, Steve McClellan - Friday, October 12, 2012
Pivotal Research senior analyst Brian Wieser in a just-issued report lays o ...
- Marketers Slow To Embrace Hispanic Digital Media
Online Media Daily, Steve McClellan - Friday, October 12, 2012
While 16% of the U.S. population is currently Latino, only 1% ...
- Mindshare Expands Communications Practice, Adds BP, CVS As Clients
MediaDailyNews, Steve McClellan - Thursday, October 11, 2012
Mindshare is reorganizing and rapidly expanding its communications planning practice (CPP) ...
- IPG's Amusement Park Entertainment Forms Sports Marketing Unit
MediaDailyNews, Steve McClellan - Wednesday, October 10, 2012
Amusement Park Entertainment, the Interpublic Group-backed branded entertainment agency, has launched ...
- Cutting Rosters: Clients Unhappy With Agency ROI, Performance
MediaDailyNews, Steve McClellan - Tuesday, October 9, 2012
A study from Avidan Strategies, an agency search consultant, shows just ov ...
- Saatchi Buys Arachnid, Ups Digital Reach
Online Media Daily, Steve McClellan - Tuesday, October 9, 2012
Publicis Groupe's Saatchi & Saatchi has acquired Kuala Lumpur-based Arachnid, one ...
- Law Firm Asks Court To Keep Sorrell Libel Suit
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
A law firm that is suing WPP CEO Sir Martin Sorrell f ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...