- Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services
MediaDailyNews, Steve McClellan - Thursday, January 31, 2013
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operati ...
- BBDO Sweeps Awards Cross-Platform
MediaDailyNews, Steve McClellan - Thursday, January 31, 2013
BBDO was the most awarded creative agency network in the world ...
- DDB Hires Tussing To Oversee Reebok
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop ...
- Execs Favor Brand-Specific Ratings, But C3 Remains
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibili ...
- Costs For TV Spots Rocket 7%
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Production costs for TV ads jumped sharply in 2011 after being near ...
- Starcom Hires Brandow As SVP, Digital
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Publicis Groupe media shop Starcom USA has appointed Mitch Brandow senior vi ...
- Horizon And JWT Selected By Vonage After A Review
Raw, Steve McClellan - Wednesday, January 30, 2013
Telecommunications company Vonage selected Horizon Media for media planning and buying chor ...
- Zales Ads Challenged, Injunction Barring Claims Denied
MediaDailyNews, Steve McClellan - Monday, January 28, 2013
Zales Celebration Diamonds "most brilliant" diamonds ad claim has been challenged. B ...
- Havas Taps Bhatt To Shape Global Digital Strategy
Online Media Daily, Steve McClellan - Monday, January 28, 2013
Havas Worldwide has promoted Sarita Bhatt to director of global strategy, ...
- Campopiano Takes Creative Reins At Draftfcb
MediaDailyNews, Steve McClellan - Friday, January 25, 2013
Javier Campopiano has been named chief creative officer, Draftfcb New York effecti ...
- Kia Super Bowl Ad Screened First In Cinemas
MediaDailyNews, Steve McClellan - Friday, January 25, 2013
For the second year in a row, Kia Motors America is showcasi ...
- Resolution Names Bavaro Global Chief Strategy Officer, Expands Development
MediaDailyNews, Steve McClellan - Thursday, January 24, 2013
Omnicom Media Group's Resolution Media has appointed Gerry Bavaro global chief strate ...
- Havas WW Launches SOE, Targets Analytics, Content
Online Media Daily, Steve McClellan - Thursday, January 24, 2013
In a bid to help clients develop content and maximize its impac ...
- Dept. Of Transportation Sued Over Digital Billboards
MediaDailyNews, Steve McClellan - Wednesday, January 23, 2013
Scenic America has sued the U.S. Department of Transportation and a un ...
- Sorrell Blasts UK Referendum On EU
MediaDailyNews, Steve McClellan - Wednesday, January 23, 2013
WPP CEO Sir Martin Sorrell on Wednesday blasted the UK government's propos ...
- Nielsen Explores Facial Recognition Tech For Ratings
MediaDailyNews, Steve McClellan - Tuesday, January 22, 2013
Facial recognition technology has been around for years. But only recently h ...
- Advertisers Bail After TMZ Airs Murder Video
Online Media Daily, Steve McClellan - Tuesday, January 22, 2013
Change.org, the online petition site, says that 25 advertisers have pulled a ...
- Gyro Hires Muller-Nedebock As CD, Munich
MediaDailyNews, Steve McClellan - Monday, January 21, 2013
Ad shop Gyro has hired Jurgen Muller-Nedebock as the creative director f ...
- Staffers Can Double As Best Brand Advocates
MediaDailyNews, Steve McClellan - Monday, January 21, 2013
Companies often use so-called brand ambassadors to spread positive word of mou ...
- Unilever, Coca-Cola Utilize Facial Analysis To Enhance Ad Tests
MediaDailyNews, Steve McClellan - Friday, January 18, 2013
Calling it the largest-scale adaptation of facial coding technology in the industr ...
- Havas: Social Media Key, Brands Should Participate In Communities
Online Media Daily, Steve McClellan - Friday, January 18, 2013
A new global survey from Havas Worldwide has found that a plurali ...
- MPG, Media Contacts Folded Into Havas Media Group
MediaDailyNews, Steve McClellan - Thursday, January 17, 2013
Havas is shuttering its MPG and Media Contacts monikers as client-facing brand ...
- Kaufman Exits Possible, Becomes Tinypass CEO
MediaDailyNews, Steve McClellan - Thursday, January 17, 2013
Former Possible Worldwide CEO Trevor Kaufman has joined Tinypass as president a ...
- Agency Search Process Needs Extreme Makeover
MediaDailyNews, Steve McClellan - Wednesday, January 16, 2013
For marketers considering conducting an agency review, search consultant Avi Dan h ...
- Consumers Conflicted About Tech Impact On Health
Online Media Daily, Steve McClellan - Wednesday, January 16, 2013
The digital era provides access to health information. But there's also growi ...
- Havas Reorganizes Media, Eliminates MPG and Media Contacts As Brands
Raw, Steve McClellan - Thursday, January 17, 2013
Havas is retiring its MPG and Media Contacts monikers as client-facing brand ...
- Possible's Kaufman Joins Tinypass As CEO
Raw, Steve McClellan - Thursday, January 17, 2013
Former Possible Worldwide CEO Trevor Kaufman has joined Tinypass as president a ...
- Strata Projects Ad Spending To Increase 3-5% In 2013
MediaDailyNews, Steve McClellan - Wednesday, January 16, 2013
Chicago-based advertising transactional services provider Strata projects that ad spending will increa ...
- Dentsu's Partilla Joins Olson As CEO
MediaDailyNews, Steve McClellan - Tuesday, January 15, 2013
Advertising and marketing veteran John Partilla has joined Minneapolis-based independent ad sh ...
- Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad
MediaDailyNews, Steve McClellan - Tuesday, January 15, 2013
Sony Computer Entertainment has settled its breach of contract court fight wi ...