- TB Bank Launches Agency Review
Around the Net In MediaPost's Agency News, Steve McClellan - Tuesday, May 31, 2016
TB Bank has launched an agency review that will assess both i ...
- Dentsu Aegis Network Expands In Middle East With Acquisition
MAD, Steve McClellan - Tuesday, May 31, 2016
The acquired shop will become part of Isobar, DAN's digital agency networ ...
- Legoland Resort Kicks Off Summer Campaign
MAD, Steve McClellan - Tuesday, May 31, 2016
In a TV spot that is part of a campaign created ...
- William Shatner: Actor, Horseman And (Now) Greeting Card Personality
MAD, Steve McClellan - Friday, May 27, 2016
The Hollywood legend means many things to many people. Now, you c ...
- Zenith: Luxury Advertising Will Grow 3% In 2016
MAD, Steve McClellan - Tuesday, May 31, 2016
That's lower than the overall rate of ad spending growth for t ...
- GroupM's Modi To Use Innovid Video Platform To Deliver Client Content
MAD, Steve McClellan - Thursday, May 26, 2016
As more attention and resources are being directed toward cross-device marketing campaign ...
- Lymber Up: Agency Vets Out To Revolutionize Fitness Biz
MAD, Steve McClellan - Thursday, May 26, 2016
Agency veterans Doug Hecht and Chuck Phillips have created a new a ...
- MediaCom Appoints Its First Chief Strategy Officer For The Americas
MAD, Steve McClellan - Wednesday, May 25, 2016
The agency appointed Jon Gittings to the new role. Previously, he w ...
- Newly Revamped TBWA\WorldHealth Puts Leadership Team In Place
MAD, Steve McClellan - Wednesday, May 25, 2016
The Omnicom Group agency has appointed two managing partners, as well ...
- Agency Veteran Gary Slack Inducted Into ANA's New B-To-B Hall Of Fame
MAD, Steve McClellan - Wednesday, May 25, 2016
Gary Slack is the founder and chief experience officer of Slack a ...
- PHD Boards Carnival, Consolidates $100 Million+ In Media
MAD, Steve McClellan - Tuesday, May 24, 2016
The Carnival review was designed to consolidate its paid media strategy developme ...
- Go Green: Geometry Global Teams With MSU On New Shopper Marketing Course
MAD, Steve McClellan - Tuesday, May 24, 2016
Created and taught jointly by members of both organizations, the course combin ...
- UK's VCCP Acquires San Francisco Indie Shop Mut-Tay-Zik | Hof-fer
MAD, Steve McClellan - Monday, May 23, 2016
The two shops want to create an international creative agency network f ...
- Survey Probes Marketing Performance-Related Talent Issues
MAD, Steve McClellan - Monday, May 23, 2016
UK marketing consultant ID Comms is conducting a survey examining talent issu ...
- JWT, Martinez File Motions To Dismiss Johnson Sex Harassment Case
MAD, Steve McClellan - Friday, May 20, 2016
JWT and its parent WPP asked a New York Court to to ...
- Flying Beyond: Grey Goose And Blade Partner For Summer-Long Experiential Campaign
MAD, Steve McClellan - Monday, May 23, 2016
The campaign, orchestrated by OMD's Ignition Factory, includes Grey Goose branding ...
- UM and OMD Win Big At Festival of Media
MAD, Steve McClellan - Thursday, May 19, 2016
The awards were issued today at the Festival's annual gathering in Rom ...
- Grey Group's Latest Excellent Adventure
MAD, Steve McClellan - Thursday, May 19, 2016
Actually its plural-Grey Adventures-a unit that the WPP shop has formed ...
- Managing The Plethora Of Video Platforms
Show Daily, Steve McClellan - Thursday, May 19, 2016
New video platforms continue to emerge and an OMMO Video conference pan ...
- Rapp Slapped With Wrongful Termination Suit
Around the Net In MediaPost's Agency News, Steve McClellan - Wednesday, May 18, 2016
Former Rapp U.S. president Greg Andersen has sued the agency alleging wrongf ...
- 21st Century Fox Splits Media Chores After Long Review
MAD, Steve McClellan - Wednesday, May 18, 2016
Incumbent Zenith has been retained to handle buying for the film a ...
- How Companies Can Optimize Their Content Marketing Efforts
Show Daily, Steve McClellan - Wednesday, May 18, 2016
A panel session at OMMA's Marketing Tech conference today, moderated by Al ...
- USTA Hires LimeGreenMoroch To Boost Multicultural Interest In Tennis
MAD, Steve McClellan - Tuesday, May 17, 2016
The Chicago-based cross-cultural agency was tapped by the organization to develop strategi ...
- Sprint Creates In-House Ad Agency
MAD, Steve McClellan - Tuesday, May 17, 2016
The new agency is being led by Christopher Bennett, who joined t ...
- Coke "Hilltop" Ad Creator Bill Backer Dies
Around the Net In MediaPost's Agency News, Steve McClellan - Monday, May 16, 2016
Bill Backer, credited with creating the Coke “Hilltop” ad back in t ...
- Modest Q1 Gains For Dentsu
MAD, Steve McClellan - Monday, May 16, 2016
The company said that in part, results were suppressed (including a 3. ...
- George Lois Forms New Agency With TransMedia
MAD, Steve McClellan - Monday, May 16, 2016
The legendary ad man and designer is partnering with PR shop TransMed ...
- Mcgarrybowen Expands To Mexico With Agency Acquisition
MAD, Steve McClellan - Friday, May 13, 2016
Dentsu Aegis Network has acquired Mexico City-based ad agency Arrechedera y Claver ...
- Walmart's Mathur Joins WPP's Essence As Analytics Head
MAD, Steve McClellan - Monday, May 16, 2016
WPP digital agency Essence has appointed Anant Mathur to serve as i ...
- Havas CEO Bollore Nominated to Vivendi Board
Around the Net In MediaPost's Agency News, Steve McClellan - Thursday, May 12, 2016
Havas CEO Yannick Bollore has been nominated to the board of Directo ...
