- Venables Bell & Partners Launches First Playstation Work
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2016
VB&P's first work for the Playstation Vue is a dystopian 60-second sp ...
- Chipotle Might Alter Food-Safety Changes
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2016
Chipotle Mexican Grill may step back from some of the food-safety chang ...
- T-Mobile Offers Free MLB.TV Sub To Attract Customers
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2016
T-Mobile US is offering subscribers free one-year access to MLB.TV for li ...
- Forget Velcro: Nike Introduces Shoes With Power Laces
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2016
The future is here: Nike has checked self-lacing shoes, with power lace ...
- Audi Equates Technology To Rock And Roll
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
"We wanted a campaign that resonated with a wide audience in ...
- Honda Celebrates History With Online Series
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
The series will be updated weekly and will follow the painstaking restorati ...
- North Face Exec Talks About 'Little Expeditions' Video, Grant Program
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 16, 2016
The "Little Expeditions" video, which features a 2 year old, certainly loo ...
- GM, Lyft Launch Short-Term Rental Program
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 16, 2016
General Motors will partner with Lyft, the nation's second-largest ride-sharing service, ...
- McDonald's Hosts Burger Showdown In Texas
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 16, 2016
McDonald's is looking for the "the first official burger for the gre ...
- Warc Ranks World's Top 10 Ad Campaigns This Year
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 16, 2016
Online campaigns dominated Warc's top 10. Eleven of the 20 highest-ranked campaig ...
- Brands Need To Stop Annoying Consumers With Bad Retargeting
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 16, 2016
The key to driving engagement is the ability to gather the multitu ...
- Future Vehicle Buyers: Gen Z Differs From Millennials
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
"What worked for Millennials will not work for Gen Z because th ...
- Harley-Davidson Kick-Starts Global Effort
Marketing Daily, Tanya Gazdik - Wednesday, March 16, 2016
Harley-Davidson is breaking a global campaign Thursday during the opening round ...
- Capital One Enlists Jackson, Lee, Barkley
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2016
Capital One has once again packed Charles Barkley, the NBA player-turned-analyst in ...
- Ban On Drug Ads Could Have Some Negative Effects
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2016
Do drug ads provide useful information, as the pharmaceutical industry maintains? ...
- Is Lane Bryant Facing Different Rulebook Than Victoria's Secret?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2016
Lane Bryant is accusing TV networks ABC and NBC of refusing ...
- Pep Boys Score Big On ROI
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2016
Cloud marketing has become the backbone of Pep Boys' retargeting and prospecti ...
- Lowe's Rebrands Under New CMO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 15, 2016
Lowe's' first campaign under its new CMO includes humor. The 70-year-old ho ...
- Uber, ZipCar Seen As No Threat To Vehicle Sales
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
"Automakers clearly want to be ahead of any movement away from person ...
- NASCAR Drivers Choose Adventures In Promotion
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2016
NASCAR is in the midst of a three-week marketing campaign to promo ...
- Marketing Trends Emerge At SXSW
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2016
Several marketing trends surfaced this year at SXSW and could greatly impa ...
- Apple's Biggest Problem Is A Marketing Problem
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2016
Apple has long been the master of emotional involvement. It got ...
- Marketers Kick Soccer Sponsorship Spend In To U.S. Record $330M
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2016
Thanks in large part to such companies as Adidas, Anheuser-Busch, Mondelez, Nik ...
- Liberty Mutual Employs VR In Choose-Your-Own Adventure Video
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2016
Virtual reality is still in its infancy, but brands are finding creati ...
- Kimpton Hotels, Google, GoDaddy Among Best Companies For Pet Lovers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2016
There's no better way to project a warm and fuzzy image among ...
- Harley-Davidson Honors Military With Free Riding Program
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2016
Current and former U.S. military, and first responders, including law enforcement officer ...
- Lincoln Touts #MoreHuman Without McConaughey
Marketing Daily, Tanya Gazdik - Monday, March 14, 2016
While the McConaughey ads have "drawn in unprecedented amounts of awareness f ...
- Apple, Disney, Amazon Are Top 'Intimate' Brands For Women
Marketing Daily, Tanya Gazdik - Friday, March 11, 2016
"Marketers should try harder to leverage emotional connections to build strong bon ...
- Pennzoil, Ferrari Go For 'Joyride'
Marketing Daily, Tanya Gazdik - Friday, March 11, 2016
Pennzoil's "Joyride" is the first chapter of a three-part mini-film series th ...
- Dos Equis Retires 'Most Interesting Man' Character
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 10, 2016
Heineken's Dos Equis beer brand is sending the "world's most interesting ma ...