- How Long Does It Take Nike To Ditch Troubled Stars?
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 10, 2016
Sponsorship does not come without risk, as Nike has discovered time a ...
- Ruby Tuesday Works To Welcome Back Families
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 10, 2016
The chain embraced a more adults-only positioning several years ago, taking ...
- Drug Makers Spend $5 Billion Annually On Ads
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 10, 2016
Drug advertisers worship at the altar of TV. They're relentless in hawki ...
- Instagram Steals Tips From Facebook's Playbook
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 10, 2016
Instagram wants to make it as appealing as possible for brands ...
- Penske Debuts March Madness Digital Effort
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
The tournament audience is "favorable" in part because of its sheer magnitud ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together t ...
- Playboy Offers Tullamore D.E.W. Twist On Native Advertising
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 9, 2016
If you visit Playboy.com before St. Patrick's Day, you'll see ads f ...
- Under Armour, Phelps Remind That Success Takes Effort
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 9, 2016
The Under Armour ad featuring Olympic swimmer Michael Phelps is an extensi ...
- TD Bank CMO: 'No Mulligans In Marketing'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 9, 2016
Patrick McLean, EVP and CMO of TD Bank, says he's excited abo ...
- Lincoln Financial Focuses on 'Responsibility of Love'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 9, 2016
Lincoln National Corp. has launched an ad campaign focused on the ro ...
- Olympics Prediction: 'Most Watched, Most Marketed'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 9, 2016
With just five months to go until the Opening Ceremonies on Au ...
- Cat's Pride Enlists Katherine Heigl For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
The campaign is "revolutionary for the cat litter category as it's t ...
- Lexus Capitalizes On March Madness
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
"We had the idea to create a bracket experience built on spe ...
- Millennials Credited For Vinyl's Resurgence
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 8, 2016
President Obama is among those who got a turntable as a gi ...
- Mondelez Re-imagines The Cracker
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 8, 2016
Mondelez International, the large snacks and confections business that used to ...
- Brands Meet Comedy In Wacky World Of Native Advertising
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 8, 2016
What makes this brand of native marketing feel odd, to a casu ...
- Reebok Targets Women In Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 8, 2016
Actor Kangana Ranaut stars in sportswear brand Reebok's latest campaign, "Fit ...
- Auto Advertising Is 'Horribly Cliched'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 8, 2016
Subaru and Isuzu UK Group Marketing Director Chris Hawken says the au ...
- Ford Only Automaker On Ethical Companies List
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
Ford Motor Co, is the only automaker that was named one ...
- Millennials Reshaping Pet Industry Future
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
While the pet industry previously has been reliant on the spending patter ...
- Marketers Trying To Bridge Gap Between Boomers, Millennials
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 7, 2016
A specialist in marketing to baby boomers, the more than 75 milli ...
- How Shonda Rimes Learned To Say Yes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 7, 2016
The creator of ABC network's hit Thursday prime time TV shows admi ...
- PGA Tour, LPGA Become A Marketing-Media Twosome Under Strategic Alliance
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 7, 2016
In a concerted effort to build, expand and enhance the sport, P ...
- Furries Ruin Everything, Including Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 7, 2016
"Zootopia" is a film about animals that live as humans do. Furri ...
- Sex In Advertising Predates Kinsey, Masters & Johnson
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 7, 2016
Scantily clad young women and buff young men draw a viewer's attenti ...
- Mobil 1 Videos Feature Stewart, Patrick, Harvick
Marketing Daily, Tanya Gazdik - Monday, March 7, 2016
Mobil 1 is launching a digital video series featuring driver Tony Stewa ...
- Audi Launches Major League Soccer Player Index
Marketing Daily, Tanya Gazdik - Friday, March 4, 2016
Audi is committed to helping the sport of soccer grow in t ...
- Subway's Fallen Star Quickly Gaining Weight In Prison
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 4, 2016
Jared Fogle, disgraced former Subway spokesman, is packing on the pounds ...
- Chicago Cub Kris Bryant Inks Express Clothing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 4, 2016
Chicago Cubs third baseman Kris Bryant seeks to hone his sense ...
- Average CMO Tenure On The Decline
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 4, 2016
The average tenure for chief marketing officers working for the biggest bran ...