• by Tanya Gazdik , March 7, 2016

Mobil 1 is launching a digital video series featuring driver Tony Stewart and his teammates, Danica Patrick and Kevin Harvick.

Themed “Tony’s Next Chapter,” the videos depict Stewart exploring possible hobbies following his retirement from stock car racing.

The first two videos are posted and two more will be released later this month, according to Mobil 1, which plays up its capacity as the official motor oil of NASCAR, a sponsorship in its 14^th year.

Stewart, driver of the No. 14 Mobil 1 Chevrolet and co-owner of Stewart-Haas Racing, is joined by Harvick, driver of the No. 4 Jimmy John’s Chevrolet, and Patrick, driver of the No. 10 Nature’s Bakery Chevrolet.

In “Tony’s Meat Smoker,” Stewart enlightens friend and teammate Harvick about one of his newfound passions, a meat smoker called The Stewart Smoker that emits a smell like burnt rubber. “Tony Learns French” features Stewart exercising his linguistic skills, becoming “fluent” in French.

Upcoming videos include “Tony Picks Up Painting,” where Stewart paints a portrait of Harvick, and “Tony Becomes a Cheese Connoisseur,” in which he keeps busy in retirement by becoming a cheese connoisseur.

The “Tony’s Next Chapter” videos will be featured on the Mobil 1 and SHR Facebook pages and Twitter as well as on the Mobil 1 YouTube channel. Fans can also look for behind-the-scenes content on the Mobil 1 Facebook, Twitter and YouTube channel.

Mobil 1 is planning several additional video series showcasing the brand’s role with Stewart, Harvick and Patrick. A late spring and summer series will feature Stewart alongside Harvick and Patrick on America’s highways in a series of comical situations, as they road trip together to Sprint Cup races. Concurrently, they will be featured in quick-hit videos in which the drivers are asked for their opinions on topics such as food, driving styles and hobbies.