- Madden NFL Features Denver Broncos' Von Miller
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"We knew this year that we had to change what we we ...
- Mitsubishi Electric Takes Cool Approach (Of Course)
Marketing Daily, Tanya Gazdik - Friday, August 19, 2016
The integrated campaign from Brunner, Atlanta, aims to differentiate Mitsubishi's "Zoned Comfo ...
- Why Athletes Can't Stop Eating McDonald's
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 18, 2016
The line snakes out of the door and into the Olympic athle ...
- American Apparel Gives Lesson On Data Collection
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 18, 2016
How many Facebook likes and Instagram followers does your company have? ...
- Under Armour Credits Olympics For Boosting Brand
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 18, 2016
Under Armour's chief executive revealed that stock was up by almost 1 ...
- Millennial Brides Favor Sneakers As Wedding Gear
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 18, 2016
The fashion industry is helping by making sneakers as glamorous as possibl ...
- Influencer Marketing: Beware Of Celebrities
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 18, 2016
The theoretical argument for influencer marketing has always been strong - peop ...
- Porsche Adds Interaction To Print Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"It's our belief when the right magazine with the right audience marri ...
- Buick Enlists Actor Max Greenfield
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"We have partnered with personalities that are a good fit for t ...
- Less Than Year On Job, Barnes & Noble CEO Fired
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 17, 2016
The board of book store chain Barnes & Noble announced Tuesday th ...
- Walgreens Tries Game-like Program For Med Taking
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 17, 2016
Walgreens plans to offer a digital health program aimed at helping patien ...
- Ad Shows Difficulty Of Deployment On Military Kids
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 17, 2016
Titled "Letters to Dad," the ad features a young boy attempting ...
- Quest For Souvenir Cup Drives Olympic Beer Sales
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 17, 2016
Ambev SA's pricey sponsorship deal for this year's Olympics is playing o ...
- Band Sues Sotheby's For Using Song
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 17, 2016
A Queens, NY band whose songs have been featured on such ...
- Flyers, Especially Millennials, Prefer No Interaction
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
Half of Americans try to avoid airline personnel by using electronic a ...
- PetSmart, Olympians Support Nulo Pet Food
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
The products are just starting to roll-out in stores this month a ...
- Automakers Decline Comment On Untrustworthy Dealers
Marketing: Automotive, Tanya Gazdik - Wednesday, August 17, 2016
A recent story in "The Car Connection" got me thinking about t ...
- Restaurants Are Real Estate Amenity
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 16, 2016
Developers are pitching upscale restaurants at your doorstep as amenities for tenant ...
- How Fruit Makes It Into Fast Food
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 16, 2016
When Wendy's wanted to add blackberries - a fruit it had nev ...
- Panera Sues Papa John's For Poaching Digital Exec
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 16, 2016
Panera will likely prevail in its case against Papa John's in i ...
- Meet The Man Charged With Reviving Nokia's Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 16, 2016
The company has tapped Pekka Rantala, former CEO of Angry Birds ga ...
- Hacienda's Ads Deemed Offensive By Some
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 16, 2016
New billboards read that Hacienda Mexican Restaurants are "the best Mexican fo ...
- Sony Pictures First To Use New Snapchat Feature
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
Sony Pictures Entertainment is marketing its new thriller "Don't Breathe" with t ...
- Qualcomm Gives 30-Minute, Yes Minute, Ad A Shot
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 15, 2016
As more people skip or block ads when streaming shows or browsi ...
- BMW, Alexa Aim To Fight Tesla
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 15, 2016
Alexa is claiming a growing beachhead in the smart car market ...
- Retailers Try To Win College Kids Over For Life
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 15, 2016
It's back-to-college season, which means retailers are battling to equip as ma ...
- Gymnasts Make Kellogg's Special K Box
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 15, 2016
Kellogg, which sponsors all-around Olympic champion Simone Biles, will release special-edition box ...
- General Mills Braces For Lawsuit Over Marketing Claims
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 15, 2016
General Mills must face a lawsuit over the marketing of its Cheeri ...
- Buick Conducts Influencer Program In Hamptons
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
"It's an overall continuation of bringing to life the sense of well-bei ...
- Five Questions With Ford Explorer Brand Marketing Manager
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 12, 2016
Amid the auto industry's anxiety about what kind of customer the car-shunnin ...