- Ford Partners With NFL
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2016
"The NFL is America's favorite sport. NFL fans appreciate how tough, sma ...
- Americans Interested In Cars From Google, Apple
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 7, 2016
Automakers, pay attention: a new survey suggests that more than half ...
- Driscoll Aims To Hook Berry-Buying Customer
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 7, 2016
On 40 acres at a farm near the central coast of Californi ...
- Subaru Cultivates Hippie Image
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 7, 2016
Forget hipster marketing-Subaru is perceived as a hippie brand, and proud ...
- Carling Launches Connected 'Beer Button'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 7, 2016
Molson Coors' Carling brand has launched what it claims to be t ...
- Whole Foods Hires Walmart Exec To Head Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 7, 2016
Whole Foods Market has named the former VP of marketing for Walmart ...
- Acura Shows How MDX Is 'Designed To Wow'
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
The campaign provides custom-tailored communication to specific audiences based on their prima ...
- NFL Draft Results In $80 Million Economic Impact
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 6, 2016
The NFL Draft, a long-time staple in New York before relocating ...
- Theatre Community Rallies Against Wells Fargo Ads
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 6, 2016
An ad campaign from Wells Fargo, an American banking and financial servic ...
- Brands Embrace Sustainable, Ethical Business Practices
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 6, 2016
More companies are putting sustainability and ethics at the heart of the ...
- Nestle Waters Elevates Exec to EVP/Brands
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 6, 2016
Nestle Waters North America had promoted CMO Antonio Sciuto to executive vi ...
- New Influencers Change Face Of Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 6, 2016
Getting influential people to endorse a brand used to involve little mo ...
- Marriott Preps For NFL Season
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
Courtyard's Super Bowl Sleepover Contest offers a chance to win an ultima ...
- Merrick Pet Care Tugs At Heartstrings
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
"We learned about Baby Joey through one of our pet blogger relationships ...
- Dealers Turn To 'Leftovers' As Season Changes
Marketing: Automotive, Tanya Gazdik - Tuesday, September 6, 2016
It's the day after Labor Day, and in Michigan that means t ...
- Brands See The Appeal In U.S. Open
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 2, 2016
ESPN is logging in more than 1,400 hours on network and WatchES ...
- FedEx Gets Boost With Office Depot Deal
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 2, 2016
The rise of online retail has made it more difficult for stor ...
- White Sox Get No Money From Naming Rights Deal
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 2, 2016
The new naming rights deal for the publicly owned stadium where t ...
- Jared Leto Stars In Gucci Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 2, 2016
Sexy sells - especially to Millennials - and so Gucci is refreshi ...
- Jack Daniels Releases Anniversary Whiskey
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 2, 2016
The Jack Daniel Distillery will release a limited-edition, Tennessee whiskey to commemora ...
- Auto Sales Dip Except For Chrysler
Marketing Daily, Tanya Gazdik - Friday, September 2, 2016
Automakers are experiencing nearly across-the-board sales declines at a time of t ...
- Esurance Addresses Pokemon Craze
Marketing Daily, Tanya Gazdik - Friday, September 2, 2016
Esurance staged a fender bender to encourage safe driving -- an importa ...
- Toyota Drives Sponsorship Spend In Sports, Entertainment
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 1, 2016
With alliances including NASCAR, NFL, Dew Tour, Rock 'n' Roll Marathon, Nit ...
- JetBlue Lands First Commercial Flight To Cuba In Decades
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 1, 2016
The flight from Fort Lauderdale to central Cuba on Wednesday morning to ...
- Sears Brings Back Paint, Kmart Courts Millennials
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 1, 2016
After halting house paint sales in 2012, Sears is reintroducing paint ...
- Abercrombie & Fitch In Trouble Again
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 1, 2016
Abercrombie & Fitch has struggled to stay relevant. The song "Summer Girl ...
- Dodge Partners With Mecum Auctions
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 1, 2016
The Dodge logo and cars will be featured prominently at Mecum Auctio ...
- Ford Partners With Refinery29 For Fashion Promo
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2016
"This [extends] Fusion's marriage of substance and style into an unexpected, uniq ...
- Marriott Targets Millennials With Content Series
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2016
Marriott is developing a six-part content series targeting Millennial career women. T ...