- Corona Evolves 'Find Your Beach'
Marketing Daily, Tanya Gazdik - Monday, March 26, 2012
Corona Extra is striving to evolve the "Find your beach" tagline th ...
- FarmVille Players Can Now Use Miracle-Gro
Marketing Daily, Tanya Gazdik - Sunday, March 25, 2012
Zynga research shows that eight out of 10 surveyed FarmVille players ...
- Social Media Drives Small Biz Growth
Marketing Daily, Tanya Gazdik - Friday, March 23, 2012
Small businesses are increasingly using social media channels to connect with custome ...
- SiriusXM CEO Explains Rate Hike
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
SiriusXM CEO Mel Karmazin wrote an email that was sent out ...
- HSBC Sponsors Hong Kong Rugby Tournament
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
HSBC is launching a new campaign as part of their co-title sponsorsh ...
- Hotels Use Websites To Grow Business
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
Hotel websites are increasing share of bookings in every quarter of 20 ...
- Michigan Launches $12 Million Effort
Marketing Daily, Tanya Gazdik - Monday, March 19, 2012
Michigan is launching its largest campaign ever -- $12 million -- whi ...
- American Airlines Teams With Q'VIVA! The Chosen
Marketing Daily, Tanya Gazdik - Sunday, March 18, 2012
American Airlines, the official airline of the show, Q'VIVA! The Chosen, h ...
- 50 Brands Named 'Customer Service Champions'
Marketing Daily, Tanya Gazdik - Thursday, March 15, 2012
In the faltering economy, the importance of customer service has reached n ...
- Perception Of Value Depends On Product's Origin
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2012
One study, for example, compared Evian bottled water from France, a nati ...
- State Farm Salutes Hero Dogs
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2012
State Farm is joining forces with the American Humane Association to celebra ...
- Infectious Meow Mix Jingle Returns
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
Half of respondents recall most, if not all, of the lyrics ...
- MillerCoors Relaunches Low-Cal Beer
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 ...
- Residence Inn Goes Wild In Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 11, 2012
"One of the most important benefits is our large suites that a ...
- Vans Teams With Anti-Smoking Effort At SXSW
Marketing Daily, Tanya Gazdik - Thursday, March 8, 2012
Shoe manufacturer Vans is teaming up with truth, a youth smoking preventi ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and wh ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- State Farm, Allstate Eclipse Geico, Progressive
Marketing Daily, Tanya Gazdik - Monday, March 5, 2012
It might be time for Geico to retire the gecko and t ...
- Ace Debuts First-Ever Paint Campaign
Marketing Daily, Tanya Gazdik - Sunday, March 4, 2012
Ace Hardware is hoping to increase consumer awareness of its paint departmen ...
- Enterprise Leverages NCAA Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2012
Just in time for the "March Madness" college basketball tournament, Enterprise Rent-A-C ...
- Banks Seek Reinvention Via Social Media
Marketing Daily, Tanya Gazdik - Wednesday, February 29, 2012
Some banks and other financial services firms are using social media ...
- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- Bank Customers Defect Due To Fees, Poor Service
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Fees are the main reason customers shop for a new primary ban ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Shell Brings Back WINsdays Promo
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Shell is offering consumers a chance to save money on their fu ...
- Verizon Targets Young Professionals
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2012
Verizon is targeting what it calls "trend-setting young professionals" who live ...
- JetBlue, Kaboom Partner For 12th Playground
Marketing Daily, Tanya Gazdik - Tuesday, February 21, 2012
JetBlue Airways is inviting customers to vote on the next Kaboom playgrou ...
- JetBlue Plane Wears Red Sox Colors
Marketing Daily, Tanya Gazdik - Saturday, February 11, 2012
JetBlue has been the official airline of the Boston Red Sox sin ...
- Continental Pushes Past Southwest In Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 9, 2012
This week, "Marketing Daily" brings you exclusive coverage of the Brand Ke ...