- GM Will Build Buick By Cutting It In Half
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 30, 2006
In order to capture more showroom traffic and shun lower-margin sales ...
- Domino's Offers Free Pizza To Brooklyn-Style Names
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 30, 2006
The first 300 people with any form of the spelling "Brooke" a ...
- Kraft Sued Over Contents Of Guacamole Dip
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 30, 2006
A Los Angeles woman sued Kraft yesterday, alleging that it commits fra ...
- Analysts Say Wal-Mart Changes Painful But Necessary
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 30, 2006
Wal-Mart, expected to announce today that sales for November fell for t ...
- Vodafone, Yahoo Partner On Targeted Mobile Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 30, 2006
Vodafone, the world's largest cell phone service provider by revenue, and Yah ...
- Hormel Struggles With Ethnic And Healthy Lines
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 29, 2006
Hormel Foods' identification with Spam and other processed meats is proving ...
- Microsoft Kicks Off Small Business Tour Idea Challenge
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 29, 2006
To promote the launch of its Small Business Accounting software, Microsoft kick ...
- Firings At Pfizer Could Change Drug Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 29, 2006
In a move that may have a domino effect on the pharmaceutic ...
- Wal-Mart Will Offer Film Downloads On Web Site
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 29, 2006
Wal-Mart will begin testing a video download service on its Web si ...
- Ford's Future Includes Makeover And Crossover For Lincoln
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 29, 2006
As the company moves through its painful restructuring, Ford revealed 17 n ...
- Supreme Court Sides With Philip Morris On "Light" Cigarettes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 28, 2006
The U.S. Supreme Court on Monday let stand an Illinois Supreme Cou ...
- El Pollo Loco Faces Challenges As It Expands East
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 28, 2006
El Pollo Loco, the restaurant chain that derives 85% of its sal ...
- "Nativity Story" Will Open At The Vatican
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 28, 2006
Pope Benedict XVI will lead a Vatican audience of 7,000 in watchi ...
- MasterCard Tests Watches, Cell Phones As Credit Devices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 28, 2006
Wristwatches, cell phones and key chains are among the gadgets that MasterCa ...
- Big Brands Create Bigger Brain Waves
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 28, 2006
Strong product identities can create more excitement than weaker ones, even ...
- Smartphones Move Into The Mainstream
Around the Net In Brand Marketing, Thom Forbes - Monday, November 27, 2006
Smartphones--cell phones with a PC-like operating system that download and run comput ...
- AARP Woos Aging Boomers With Music Marketing Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, November 27, 2006
The announcement last week that AARP--the organization for older Americans--would sponsor ...
- Kraft Axes VP Of Global Ad Services In Restructuring
Around the Net In Brand Marketing, Thom Forbes - Monday, November 27, 2006
The position of Barbara Ford, Kraft Foods vice president-global advertising services, wi ...
- Kia Soft Launches Its Rondo Crossover Vehicle
Around the Net In Brand Marketing, Thom Forbes - Monday, November 27, 2006
Almost a thousand 2007 Kia Rondo crossover vehicles are being delivered ...
- GM Makes U-Turn On Family Minivans
Around the Net In Brand Marketing, Thom Forbes - Friday, November 24, 2006
Saying it will focus intently on the growing crossover segment, General Moto ...
- Ford Aims For 'Clear Pricing' By 2008
Around the Net In Brand Marketing, Thom Forbes - Friday, November 24, 2006
In an effort to bring sticker prices closer to what consumers eventual ...
- New Study Captures What People Say About Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, November 24, 2006
People discuss about a dozen brands each day, according to new resear ...
- Allstate Seeks To Expand Relationship With Boomers
Around the Net In Brand Marketing, Thom Forbes - Friday, November 24, 2006
Using an army of 14,000 sales agents to push an increased numb ...
- Pontiac Sponsors Contest For New Year's Eve Band
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 22, 2006
Pontiac is sponsoring a contest to find an unsigned band that wi ...
- Sam's Club Campaign Pursues Everyday Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 22, 2006
Sam's Club is breaking a new TV campaign that reaches out ...
- Mr. Potato Pops Up For A Week In Manhattan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 22, 2006
The United States Potato Board is the latest marketer to open ...
- 90-Second Spot For Red Debuts On Thanksgiving
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 22, 2006
VH1 has turned its logo red for 24 hours and occasionally ad ...
- Sprint Nextel Offers Behavorial Targeting On Mobiles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 22, 2006
The nation's wireless-service providers are getting ready to roll out a n ...
- Robertson Takes Helm At Old Navy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 21, 2006
Analysts are watching retail turnaround artist Dawn Robertson closely to see ...
- Nokia Rings In New Year With Five-City Party
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 21, 2006
Nokia expects to reach a global TV and Internet audience of 1 ...