Visitors to the ideawins.com Web site will be able to track
the progress of the ideas via a reality show-style online series. Finalists will then make pitches on a network morning show. The person who submits the best idea will receive $100,000 and free retail
space in New York City for a year.
National ads supporting the effort include TV, print, radio and online work. TV spots ask, "What is your big idea?" with graphics of possible products, such as an electric spinning fork, a four-sided TV and fruit-flavored coffee. The ads urge consumers to "Make it happen" by downloading Microsoft's free software.