- Hanesbrands' Aggressive Makeover Paying Off
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Hanesbrands is ramping up sales and consumer awareness of its portfolio ...
- Low-Salt Foods Slow To Catch On With Boomers
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Some food firms see a big opportunity in the low-sodium category, mo ...
- Consumers Skeptical About Wal-Mart Claim
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Only 4% of people believe Wal-Mart's new advertising claim that it sav ...
- P&G Smells Profit In Luxury Perfumes
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
By pairing with Valentino and other designer brands such as Hugo Bos ...
- Corona Extra Lands Kenny Chesney
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Kenny Chesney, the three-time winner of the Academy of Country Music's Entertain ...
- 'Affordable Luxury' Strategy Faces Tough Economy
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Stores selling so-called affordable luxury to aspirational buyers are starting to fe ...
- Macy's Looks To Stars In Holiday Turnaround Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Hoping to drive holiday traffic and win over shoppers in markets whe ...
- Chrysler Plans To Help Dealers With Year-End Rebate Program
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
In a move that could add further competitive kick to what h ...
- P&G Executive Will Take Over At Estée Lauder
Around the Net In Brand Marketing, Thom Forbes - Friday, November 9, 2007
Fabrizio Freda, former president of the Global Snacks division of Procter &am ...
- Imax Facing Challenge By New 3D Digital Technology
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 8, 2007
Imax, which has a 40-year head start on the competition for large-form ...
- Billboard Tracks Exclusive Sales; Eagles Soar To No. 1
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 8, 2007
Billboard magazine decided on Tuesday--the day before weekly sales data is released-- ...
- FTC Fines Three Marketers For Violating Do Not Call Rules
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 8, 2007
The Federal Trade Commission yesterday announced multimillion-dollar penalties against lender Ameriquest Mortgag ...
- Champion Targets $27 Million Campaign At Twentysomethings
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 8, 2007
Champion, the HanesBrands athletic apparel subsidiary best-known among consumers ages 30-50, ...
- Southwest Tweaks Boarding Rules To Attract Biz Travelers
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 8, 2007
With competition intensifying among airlines for business customers, Southwest Airlines says ...
- Hispanics' Use of Gift Cards Surges In Response To Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Hispanics spend more on gift cards than any other ethnic group, accordi ...
- Published P&G Research May Lead To New Dandruff Shampoos
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Scientists from Procter & Gamble's beauty division have identified all 4,285 gen ...
- Legoland California Building On Its Success
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Legoland--the least-visited amusement park in Southern California but the fastest-growing amusement ven ...
- Kellwood Sets Its Future On Managing Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Kellwood, the $1.96 billion apparel vendor based in St. Louis, sold i ...
- Activist Peltz Could Reshape Food Industry
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Activist investor Nelson Peltz has turned himself into one of the fo ...
- Pittsburgh Steelers Take First Place In Brand Survey
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 6, 2007
The Pittsburgh Steelers ranked first among 122 team brands in an onli ...
- Roehm And Wal-Mart Make Peace
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 6, 2007
Julie Roehm, the former Wal-Mart marketing executive, has decided not to refi ...
- Administration Readies Its Own Product Safety Plan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 6, 2007
The White House is expected to propose today a significant expansion ...
- Insurer Sells Visa Gift Cards For Medical Expenses
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 6, 2007
Highmark, a health insurer based in Pittsburgh, is selling a Visa Gi ...
- Google Lines Up 34 Partners For 'Android' Cell-Phone Alliance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 6, 2007
Google yesterday announced the creation of the Open Handset Alliance -- ...
- Small Firm Creates New Products For Big Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Nottingham-Spirk Design Associates has sold its ideas -- a low-cost spinning toothbrus ...
- It's No Joke: Eisner Sees Bazooka Joe As The Next Mickey
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Former Walt Disney CEO Michael Eisner wants Topps to create a movi ...
- Two Programs Promote Healthiness Of Unilever Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
With the goal of helping consumers make healthier choices and to conne ...
- Kraft Close To Deal With Ralston For Post Cereals
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Kraft Foods is close to a deal to sell its Post cereals--includi ...
- Pfizer's Lipitor Campaign Emblematic Of Battle Against Generics
Around the Net In Brand Marketing, Thom Forbes - Monday, November 5, 2007
Pfizer has mounted an aggressive campaign for its cholesterol-reducing drug Lipitor th ...
- Safety Regulators Took Trips On Industries' Dime
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
Nancy Nord, acting chairman of the Consumer Product Safety Commission, and t ...