- Ford, Chrysler Sales Slide; GM, Asians Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
Both Ford and Chrysler revealed big sales declines yesterday that seem ...
- Bill Clinton Pitches Green To Mayors For Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
Former President Bill Clinton says that his foundation is teaming up wi ...
- Nautica Brand Flounders At Dillard's
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
Dillard's, the country's second largest department store chain behind Macy's in ter ...
- Las Vegas Puts Its Chips On Gay And Lesbian Market
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
After years of ignoring the gay and lesbian market, Las Vegas ...
- Starbucks, PepsiCo Launch Frappucchino In China With Movie
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
A blend of drama and advertising called a "subopera" will help ...
- A Hatchback By Any Other Name Is A ...
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Shush! The hatchback is back, but don't call it a hatchback. " ...
- More Sponsors Line Up For New York City Marathon
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
The New York Road Runners Club -- which owns the NYC Marath ...
- Value-Adds Lure Super Bowl Advertisers
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Thanks to two innovative value-added incentives, Fox has sold more than 9 ...
- Wal-Mart Holiday Campaign Catches Holiday Spirit
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Wal-Mart's holiday campaign -- "Save money. Live better." -- focuses as mu ...
- Edwards Blames Soaring Drug Prices On Ad Costs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
While introducing components of a broad healthcare plan at a stump spee ...
- JWT's Jeffrey: Where's The Loyalty?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
The advertising industry has entered an era of "rampant promiscuity" in whi ...
- Reynolds Targets Freezer Enthusiasts With New Wrap
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
Reynolds is introducing Handi-Vac Vacuum Sealer--a $9.99 portable device that reduces freez ...
- P&G Raising Prices; Results Disappoint Wall Street
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
Procter & Gamble disappointed Wall Street by reporting fiscal first-quarter organic sal ...
- Enclave Is A Hit, So GM Cuts Production
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 31, 2007
The tight supply of Enclaves--a so-called crossover utility vehicle that has beco ...
- Meow Mix Acatemy Offers Feline Events To Humans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
More than 50,000 people have experienced the 11-city Meow Mix Acatemy to ...
- Maturing Fashion Brands Need Reinvention
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
Burberry, Coach, Gucci, Lacoste, Dior, Diane von Furstenberg, Guess and J. Cr ...
- Febreze Targets Students With Online Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
Procter & Gamble has kicked off "What Stinks," an online and vir ...
- Consumer Product Safety Chief Nixes More Funding
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
Nancy Nord, the acting chairwoman of the Consumer Product Safety Commission, h ...
- Google Phone Will Face Hurdles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 30, 2007
In order to make it easier for cell phone customers to g ...
- New Study Says Successful Ads Tell Stories
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Advertisements that tell a branding story work better than ads that foc ...
- United Artist's Promotion: $869.98 DVD Collection
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
United Artists--the legendary but faded film label that Tom Cruise took ov ...
- Entrepreneur Raises $200 Million For Electric Car Venture
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Former SAP executive Shai Agassi has raised $200 million to fund ...
- Cross-Breeding Products New Frontier
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Marketers' "don't-overextend" mind-set has so dominated companies' approach to developing new produc ...
- Rock 'N' Roll Brands Take Center Stage
Around the Net In Brand Marketing, Thom Forbes - Monday, October 29, 2007
Amid plunging record sales and Internet file sharing, rock stars are eager ...
- Feds Recruit For Government Jobs On Campus
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Sending mass e-mails to students, holding career fairs, taking them on tou ...
- Fox Scores With Taco Bell
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
In the bottom of the sixth inning of the World Series broadca ...
- Microsoft Rides High On Vista, Office, 'Halo'
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Microsoft's usually sluggish stock rose 11% in after-hours trading yesterday after t ...
- Big Brewers Get Crafty About Their Beers
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Retail sales of craft beers made by major brewing companies or the ...
- Macy's, Hilfiger Sign Exclusive Apparel Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, October 26, 2007
Macy's will be the exclusive retailer of Tommy Hilfiger sportswear in t ...
- Diddy Takes On Big Ciroc Role
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 25, 2007
Diddy, the multimedia mogul and CEO of Bad Boy Entertainment, is taki ...